"What I thought I saw — and what I still think I see — in the power of social media and the Internet with architecture, is to make architecture legible to a really broad spectrum of people."
"There was also this idea driving us that it would be a place that you go for inspiration and to fin d work that you wouldn't find in the monographs and magazines, which still were very strong at that time."
"We saw that architects still had to go through 'gate keepers' in the press to get professional reco gnition and attention for their work. We wanted to break down that barrier."
"While they were using many digital tools for their work, architects had not really taken to the int ernet yet as architects, and there was no clear conception of how the internet could benefit their profession."