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“Our Most Advanced Paint”: BEHR MARQUEE® Exterior Paint for Long-Lasting Color

The paint boasts many possibilities for exterior architectural applications.

Architizer Editors Architizer Editors

If there is one thing that can be said about Behr Process Corporation, the maker of BEHR® Paint, is that the company consistently strives to be ahead of the curve within its field of coatings. For over 39 years, the company has displayed an unwavering commitment to quality products and in doing so, it has continually made the lives of specifying design professionals that much easier. BEHR MARQUEE® Exterior Paint & Primer, its “most advanced paint,” is no exception.

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Architizer spoke with the manufacturer about how its top of the line product came to fruition and its limitless possibilities for exterior architectural applications.

“When it comes to exterior paint, we know that both commercial and do-it-yourself customers want durable paints with long-lasting colors for the best possible curb appeal,” said Jenny Feng, Senior Product Manager, MARQUEE®. BEHR MARQUEE® Exterior Paint & Primer can be applied on wood, fiber cement siding, stucco, garage doors and even tricky surfaces like shutters and wrought iron. The remarkable formula also allows you to hide previously painted or primed surfaces in fewer coats than a typical paint, and delivers long-lasting color and durability.

To achieve the best tested results, Behr leveraged the extensive knowledge of its Research and Development and New Product Development teams. Engaging with each of these teams, the company identified the exact goals and qualities that it sought to achieve with this paint formula.“The manufacturing process starts with precise formulation and procurement of high-quality materials from premier suppliers,” explained Feng.“While we can’t share the science behind our products, our diverse and exceptionally experienced team searches out, develops and evaluates new materials, technologies and services — leading to innovative products like BEHR MARQUEE® Exterior Paint & Primer.”

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According to Feng, “paint formulation always involves some trade-offs —for example, a more flexible paint film that resists cracking might be less dirt resistant. Our team of highly-qualified professionals, many of whom have PhDs, have to strike the best balance in the formulation process to produce a paint that provides all the product benefits BEHR MARQUEE® Exterior Paint & Primer offers.” In the end, Behr forged an impeccable set of benefits, the final product boasting excellent dirt resistance, color fade resistance and resistance to rain as early as 60 minutes after application.

Since its launch in 2014, BEHR MARQUEE® Exterior Paint & Primer has been well received by homeowners, architects and painting contractors alike. The MARQUEE® collection offers an extensive palette of colors that are available in both classic and contemporary hues. A designer’s selection of MARQUEE® is not only tied to function and performance, but also aesthetic beauty and creative design potential.

As a manufacturer that is always constantly innovating, what’s next for Behr? According to Feng, “BEHR® Products have a reputation for unparalleled quality, innovation, value and performance. We continue to strive to exceed customers’ expectations and produce coatings products that make life easier. Our Research & Development team constantly looks for the latest technology to further improve our suite of products.” BEHR® Paint is always evolving — just as the company’s commitment to innovation is perpetual.

To learn more about BEHR MARQUEE® Exterior Paints & Primers click here.

All images courtesy of Behr