If architecture is like frozen music as Johann Wolfgang said, then perhaps Chicago-based power-poppers OK Go didn’t get the memo. The walls, floors, ceilings and furnishings in their latest video — a commercial for a sale at Chinese furniture store Red Star Macalline — are constantly on the move, melting and flowing in time with the band’s outrageously catchy music.
The group almost broke the internet last year with the video for their winter hit “I Won’t Let You Down”, which featured futuristic motorized unicycles and was shot with the help of insanely skillful drone pilot Kenji Yasuda. Now, their jaw-dropping choreography and seamless camera work have been put to use in tighter spaces, as in their previous effort “The Writing’s On the Wall,” taking us through a psychedelic world of contemporary interior design.
The video is packed full of spatial illusions, merging two and three-dimensional graphics with architecture in a riotous display of color. Highlights include the brilliantly blue storage space, an Escher-like yellow staircase, a ruby-red lounge, and a rotating hallway that will leave your head spinning.
Finally the band rolls out into a cavernous, gallery-like space, its gleaming white walls punctuated with bold blocks of blue that eventually merge to form the company’s logo. As a hybrid of music, architectural design, and marketing, it’s a roaring success — IKEA will have to go some to match up to this…
Yours audibly,
