Fast Food for Foodies: The Architecture of the Upscale Burger Joint
In response to widespread criticism of the fast food industry, demand for higher-quality burgers has risen significantly. Consumers look for grass-fed, organic beef, made-to-order local ingredients, and artisanal condiments — and are willing to pay more for the experience. The taste for upscale hamburgers isn’t limited to the United States — restaurateurs all over the…