This concept
considers the concept of “layer” as a product of socio-cultural space.
Traditionally, such a product is presented as an authentic layer of a
certain socio-cultural group. It is formed and transmitted from
generation to generation. This is a deliberate and common cultural
heritage. Such layers are characteristic of stability in the space of
being.
But, since the 60’s the 20 century, concepts such as fashion, public
opinion and style of life began to actively move the layers of
resistance, subjecting them to questioning and creating new ways to
overcome the gravity of everyday life. Postmodern culture has exposed
the myths an old age. Life becomes a playful and theatrical, and the
development of information and scientific technology is constantly
fanning the fire of entertainment and consumption.
Hyper layers are associated with increased simulated reality. Hyper
layer is a mechanism, which reactivates a transformation or simulation
of an authentic product.Hyper layers create new products, which include the following categories:
- The interactive environment and art
- Interactive Entertainment
- Show-Life (created by simulation media and virtual)
- Network Life (created by the Internet)
- Informational spam
- Nomadism (geographical and spiritual)Hyper layers can be characterized by the following qualities:
- Interactivity
desire for user’s involvement.
- Creativity
desire to express themselves and demonstrate their abilities.
- Accessibility
an open and barrier-free participation.
- Quasianonymity
free regulation of anonymity of users and participants.
- Cosmopolitan
opportunity and a sense of national and ethno-cultural barrier-free.
- Temporality
temporality, instantly and process weakened the relationship between the participants.
Hyper layers can be called a modern arrangement for the stories of
everyday life, which is constantly being replaced and transformed under
the influence of cross-cultural integration and scientific technologies.