Family meeting place. The world is increasingly fast-paced, and has transformed human needs, where every moment must be enjoyed with well-being and awareness. The lack of time, the demand to optimize, and against time the curiosity to know the origin of everything we consume, is transforming the consumer society into a conscious society, where what is necessary is seen as good taste and gains space in increasingly more environments rational, comfortable, sustainable and technological. Smart consumption is the new luxury, and it connects the past with the present using traditional and artisanal techniques with technology. This antagonism between craftsmanship and technology is necessary to meet an increasingly demanding and conscientious society. Justifying the use of rustic elements from our memories and origins, in a contemporary and sophisticated environment, with a simple and pure design, taking advantage of coatings that refer to vernacular construction methods, combining technology with affective memory. Last year's abrupt break was a moment of interiorization and reflection, finding well-being and answers for a better, conscious and sustainable future in ancestry; We now value every detail, whether constructive, decorative or sensory, in the search for coziness and that remind us of good memories. Inspired by the great backlands of veredas, the riverside population of the São Francisco River, and the simple way of living in the interior of Minas Gerais, we developed a space based on the gastronomic gatherings of the Minas Gerais family. Searching the river for the mystical and transcendent inspiration of the country people. Valuing our roots and legitimizing them through our creative craft. Thus raising the concept of vernacular architecture, by transforming the trivial into luxury. It is born from the earth, the fruit of a poetics of functionality and beauty, for the appreciation of the sensitive and the search for harmony between man and nature in alternative ways of living.