Las Chicas Boutique intends to be a reference space for fashion in Belo Horizonte and seeks to enhance the Brazilian design offering clothing and accessories of consecrated national brands to the female audience.
Located at the traditional neighborhood of Lourdes, in a street with high pedestrian flow and moderated commerce, the Las Chicas Boutique also promotes periodically vernissages and meetings for professionals and connoisseurs of the fashion world.
The project strategy is inspired by the process of lapping and polishing gems which transforms raw elements of nature in precious jewelry with angular faces and bright.
The objective was to integrate a large ambient, clear and enlightened and impactful elements with angular faces and well-defined lines, to capture the attention of pedestrians passing through the region.
In that sense, the faceted panel is the key piece of the store, not only for its scale, but also due to the function it takes as space articulator.
Made by triangular polygons in MDF, each one different from another, and finishing in pink matte lacquer, the panel continues to the back of the store and hides two dressing rooms behind the mirrors..