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Wayra
Wayra
Madrid, Spain
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Wayra
Madrid, Spain
Wayra constitutes one of the most innovative proposals that Telefónica has driven forward since 2011 through its head offices in Latin America and Europe. Wayra, which means "wind" in Quechua, has consolidatedas a “project accelerator” aimed at providing all-round support to technological start-ups with vast development potential. The projects selected in each of the cities where the multinational hasput out the call have not only received financial support and advice in different business areas, but they have also been invited to take up a space for work, socialisation and interconnectionaimed at boosting each project’s possibilities of success: The Wayra academy.
For Estudio QA run by the architect Miguel Ángel García Alonso, "the basic aim of theWayradesign project hasbeen to create a common work space which is consistent with the very nature and philosophy of these start-ups: a space whichwill serve as an interconnected, multipurpose and open ecosystem, but simultaneously endowed with its own recognisable personality, irrespective of its international location."
The Wayraspaces design concept was coordinated around the idea of boostingthe creativity and inter-relationshipof the work groups which is expressed as a modular prototype made up of three architectonic elements: the Container, the Equipment and the Image.
The Container was designed as an open work space, only limited by “customisable” modules with a slate finish which should house the whole basic infrastructure required for the proper operation of the start-ups’ activities. It has been characterised by neutral colours, exposed installations and simple materials.
The Equipment includes all the elements which fit into the Container and which go to make up the work cells–which are always taken to the façade line – and it includes meeting spaces and Wayra relationship spaces. Continuity is established betweenthe meeting areas (formal and informal) and the relaxation areas as a way of incentivizing work in a more relaxed atmosphere. The relaxation spaces are of a clearly playful natureby means of the installation of ping pong tables and swings. It is a space which is functional, multipurpose and interchangeable and, visually speaking, it allowsneutral colours to be combined withthe corporate colours of Wayra.
Image:The graphic image applied in this project serves to identify, "weave in" and lend coherence to all Wayra spaces worldwide. Fine threads go to make up an image which, conceptually, refers to an intricate fabricof united ideas. The designs –created ad hoc by Dada NYC – are located on the outer faces.
The furnishings are focused on chairs and operating stations with small vintagebrushstrokes. With vintagefurnishings in common areas, it is sought to recallthe birth of this type of companies that are pioneering in technology with a US "garage"aesthetic, comfortable and almost domestic .
To date (July 2013) 9,456 m2 Wayra spaces have been implemented in 13 cities in Latin America and Europe, Barcelona, Buenos Aires, Bogotá, Caracas, Dublin, Lima, London, Madrid, Mexico City, Munich, Prague, Santiago de Chile and Sao Paulo.
For Estudio QA run by the architect Miguel Ángel García Alonso, "the basic aim of theWayradesign project hasbeen to create a common work space which is consistent with the very nature and philosophy of these start-ups: a space whichwill serve as an interconnected, multipurpose and open ecosystem, but simultaneously endowed with its own recognisable personality, irrespective of its international location."
The Wayraspaces design concept was coordinated around the idea of boostingthe creativity and inter-relationshipof the work groups which is expressed as a modular prototype made up of three architectonic elements: the Container, the Equipment and the Image.
The Container was designed as an open work space, only limited by “customisable” modules with a slate finish which should house the whole basic infrastructure required for the proper operation of the start-ups’ activities. It has been characterised by neutral colours, exposed installations and simple materials.
The Equipment includes all the elements which fit into the Container and which go to make up the work cells–which are always taken to the façade line – and it includes meeting spaces and Wayra relationship spaces. Continuity is established betweenthe meeting areas (formal and informal) and the relaxation areas as a way of incentivizing work in a more relaxed atmosphere. The relaxation spaces are of a clearly playful natureby means of the installation of ping pong tables and swings. It is a space which is functional, multipurpose and interchangeable and, visually speaking, it allowsneutral colours to be combined withthe corporate colours of Wayra.
Image:The graphic image applied in this project serves to identify, "weave in" and lend coherence to all Wayra spaces worldwide. Fine threads go to make up an image which, conceptually, refers to an intricate fabricof united ideas. The designs –created ad hoc by Dada NYC – are located on the outer faces.
The furnishings are focused on chairs and operating stations with small vintagebrushstrokes. With vintagefurnishings in common areas, it is sought to recallthe birth of this type of companies that are pioneering in technology with a US "garage"aesthetic, comfortable and almost domestic .
To date (July 2013) 9,456 m2 Wayra spaces have been implemented in 13 cities in Latin America and Europe, Barcelona, Buenos Aires, Bogotá, Caracas, Dublin, Lima, London, Madrid, Mexico City, Munich, Prague, Santiago de Chile and Sao Paulo.
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