The creation of a new, interactive image for a "Pushkin" cinema, which will be organically entered in the existing bright, many-sided, sated ensemble of the area of a megacity, having underlined thus especial value of a building and its individuality. The facade is filled with images, that change dependingon events taking place in the cinema.. "The face" of a cinema – is its facade – that changes, as the image on a screen. Thus the facade possesses stereoimage characteristics – from different foreshortenings on it different images are visible.