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Museu do Medronho
Museu do Medronho
Portel, Évora District, Portugal
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Other Projects by Imarte, atelier
Museu do Medronho
Portel, Évora District, Portugal
Firm
STATUS
Built
YEAR
2014
SIZE
3000 sqft - 5000 sqft
BUDGET
$50K - 100K
Interiors Architecture: IMARTE, atelier
Website: www.imarte.pt
Contact e-mail: geral@imarte.pt
Project location: Alqueva, Portugal
Completion Year: 2014
Gross Built Area: 430,00 m2
Lead Architects: Íria Roriz Madeira (IMARTE, atelier)
Project Manager: Maria Leite (IMARTE, atelier)
Design, Packaging, Branding, Equipment, Signage: Rute Santos (IMARTE, atelier)
Merchandizing, Exhibition: Sara Gonçalves (IMARTE, atelier)
Illustration: Natanael Gama
Joinery: New-Edge
Client: Museu do Medronho
Site: http://www.museudomedronho.pt/
Photo credits: IMARTE, atelier
The MDM (Museum of the Strawberry tree fruit) project involved a large team of designers, architects, graphic designers, photographers, filmmakers, video editors, researchers, who worked in close dialogue and interaction. IIMARTE, atelier was responsible for Interior Design, Furniture design, Branding, Merchandizing, Photography, Product Design, Packaging, Signage, Execution, Webdesign and Advertising.
Interior Design
The challenge consisted in creating an harmonious space, integrated with distinct areas from a meeting room to a display stand, in an internal area of 500 m2. The client wanted an integrated project of branding, marketing and interior architecture as well as a Museum and historical, culinary and promotional contents.
The project, in this space framed by the farmland of the Alentejo, with its own singular characteristics and strong personalidade, started by the selection of materials.
As a concept, the proposed materials for the furniture, banner or display stands and counters had to be true in their section, which means that they had to be selected for their natural properties and would not require neither painting, primer nor finish (apart from varnish) on its face or section. The selected materials also responded to the criteria of sustainability and to the fact of being domestically produced products. Therefore, three main materials were elected: OSB, Valchromat® and Viroc®.
It was decided to occupy the space in a way that benefited the circulation of bigger groups/excursions, by creating ecological responsible environments in a concept of rustic-chic tavern.
The selected furniture gives touches of excellence and adding the urbanity and eclecticism necessary to the composition of the space created by the materials and drawn pieces.
The exhibition space, being the core of the zones mentioned, not only for its content but also for its location on the plan of the building, demanded the integration of an exhibition concept that could reveal that thematic core around the strawberry tree fruit and the elements associated to it.
Therefore, on the basis of the topographic design of the farmland, an organic constructive line of the exhibition path was defined. This representation of the farmaland was achieved, not only on plan, but also on the elevation with the representation, through different levels, of the drawing of the characteristic landscape of the region. The natural light, defined by the architectural structure, complemented this objective by helping to recreate this natural space in a conceptual way.
Signage
The signage proposal had as a basis a group of pictograms that assumed itself as the formal synthesization (with some “irony”) of an emerging concept of the own surrounding cultural set which gives context to the space.
The two characters (male and female) that characterize the imaginary of the culture of the Alqueva area, served as an inspiration for the construction of the first pictogram, followed by a series of drawings that complemented that first solution.
The graphic expression – a thick and monochromatic line with a curvilinear expression – is a common denominator to all solutions. This cultural reference was applied to all drawings that were later developed.
Packaging
The brand name – Tirikeda – contains in itself the creative elements and cultural values required to the development of the graphics that have given visibility to it.
Therefore, the graphics gave continuity to the image that already had been produced for the Museum, whose distillery produces this unique drink of strawberry tree fruit, by adding a small graphic narrative suggested by its own name and which emphasizes the fruit: the strawberry tree fruit.
Later we also developed the image for a second product of this brand – the Tirikeda Melosa – a liqueur drink of strawberry tree fruit and honey.
Since its beginning the project's objective was to enhance the distinction of 'Cerca da Medronheira, an aged drink produced in the Alentejo's farmland. Therefore, it was intended to create an elegant bottle, distinguishable and with sober graphics. The Strawberry Tree is illustrated and makes reference to the place in the farmland that was in the origin of the name of the Brand.
This illustration was applied directly on the bottle, with resource to serigraphy, and on the label that accompanies the drink and emphasizes the local values.
Its package is a second skin to the bottle and presents an unexpected format that gives continuity to the individuality of this product.
The project involved the development of the graphics and also the choice of holders/packages for the different products/herbs for infusion.
Different types of packages (can, craft bag and polypropylene transparent bag) were proposed from which graphics solutions were developed for the brand in the shape of labels and counter-label, maintaining a graphic coherence between all pieces.
Each herb/plant was differentiated by the use of a single colour, the graphics emerging from this, in white, in a very clean language but which interlinks a sequence of information/curiosities about the same, creating together with the different fonts used, an expressive and effective graphics on its objective of communication of the product.
Website: www.imarte.pt
Contact e-mail: geral@imarte.pt
Project location: Alqueva, Portugal
Completion Year: 2014
Gross Built Area: 430,00 m2
Lead Architects: Íria Roriz Madeira (IMARTE, atelier)
Project Manager: Maria Leite (IMARTE, atelier)
Design, Packaging, Branding, Equipment, Signage: Rute Santos (IMARTE, atelier)
Merchandizing, Exhibition: Sara Gonçalves (IMARTE, atelier)
Illustration: Natanael Gama
Joinery: New-Edge
Client: Museu do Medronho
Site: http://www.museudomedronho.pt/
Photo credits: IMARTE, atelier
The MDM (Museum of the Strawberry tree fruit) project involved a large team of designers, architects, graphic designers, photographers, filmmakers, video editors, researchers, who worked in close dialogue and interaction. IIMARTE, atelier was responsible for Interior Design, Furniture design, Branding, Merchandizing, Photography, Product Design, Packaging, Signage, Execution, Webdesign and Advertising.
Interior Design
The challenge consisted in creating an harmonious space, integrated with distinct areas from a meeting room to a display stand, in an internal area of 500 m2. The client wanted an integrated project of branding, marketing and interior architecture as well as a Museum and historical, culinary and promotional contents.
The project, in this space framed by the farmland of the Alentejo, with its own singular characteristics and strong personalidade, started by the selection of materials.
As a concept, the proposed materials for the furniture, banner or display stands and counters had to be true in their section, which means that they had to be selected for their natural properties and would not require neither painting, primer nor finish (apart from varnish) on its face or section. The selected materials also responded to the criteria of sustainability and to the fact of being domestically produced products. Therefore, three main materials were elected: OSB, Valchromat® and Viroc®.
It was decided to occupy the space in a way that benefited the circulation of bigger groups/excursions, by creating ecological responsible environments in a concept of rustic-chic tavern.
The selected furniture gives touches of excellence and adding the urbanity and eclecticism necessary to the composition of the space created by the materials and drawn pieces.
The exhibition space, being the core of the zones mentioned, not only for its content but also for its location on the plan of the building, demanded the integration of an exhibition concept that could reveal that thematic core around the strawberry tree fruit and the elements associated to it.
Therefore, on the basis of the topographic design of the farmland, an organic constructive line of the exhibition path was defined. This representation of the farmaland was achieved, not only on plan, but also on the elevation with the representation, through different levels, of the drawing of the characteristic landscape of the region. The natural light, defined by the architectural structure, complemented this objective by helping to recreate this natural space in a conceptual way.
Signage
The signage proposal had as a basis a group of pictograms that assumed itself as the formal synthesization (with some “irony”) of an emerging concept of the own surrounding cultural set which gives context to the space.
The two characters (male and female) that characterize the imaginary of the culture of the Alqueva area, served as an inspiration for the construction of the first pictogram, followed by a series of drawings that complemented that first solution.
The graphic expression – a thick and monochromatic line with a curvilinear expression – is a common denominator to all solutions. This cultural reference was applied to all drawings that were later developed.
Packaging
The brand name – Tirikeda – contains in itself the creative elements and cultural values required to the development of the graphics that have given visibility to it.
Therefore, the graphics gave continuity to the image that already had been produced for the Museum, whose distillery produces this unique drink of strawberry tree fruit, by adding a small graphic narrative suggested by its own name and which emphasizes the fruit: the strawberry tree fruit.
Later we also developed the image for a second product of this brand – the Tirikeda Melosa – a liqueur drink of strawberry tree fruit and honey.
Since its beginning the project's objective was to enhance the distinction of 'Cerca da Medronheira, an aged drink produced in the Alentejo's farmland. Therefore, it was intended to create an elegant bottle, distinguishable and with sober graphics. The Strawberry Tree is illustrated and makes reference to the place in the farmland that was in the origin of the name of the Brand.
This illustration was applied directly on the bottle, with resource to serigraphy, and on the label that accompanies the drink and emphasizes the local values.
Its package is a second skin to the bottle and presents an unexpected format that gives continuity to the individuality of this product.
The project involved the development of the graphics and also the choice of holders/packages for the different products/herbs for infusion.
Different types of packages (can, craft bag and polypropylene transparent bag) were proposed from which graphics solutions were developed for the brand in the shape of labels and counter-label, maintaining a graphic coherence between all pieces.
Each herb/plant was differentiated by the use of a single colour, the graphics emerging from this, in white, in a very clean language but which interlinks a sequence of information/curiosities about the same, creating together with the different fonts used, an expressive and effective graphics on its objective of communication of the product.
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