MINDLINconsulting was retained to help create the strategies for branding, development, planning, and design on this USD1B mixed use development in a resort setting. With consensus on this clear strategy, we then recommended the planning & design team tailored to this specific opportunity. Our client retained the recommended planning firm that could produce an “iconic” master plan that would differentiate this experience while working with a difficult site. The recommended architectural firm was retained because of their unique and proven ability to produce a vernacular design that was defined, in advance by MINDLINconsulting, to be a more casually elegant and sophisticated expression of a well, established but tired local design language. Our management of the design process resulted in a savings of USD340K in conceptual design fees, a visionary design, and a work product that is aligned with, and enhances, the client’s development strategy.