In a traditional showroom, everything turns around the product. Our proposal is to invert that logic to place the customer at the center. We want to a space navigable, personalized in a playful way and directly an experience that involves all five senses. The most difficult of the design environments is to pose the future, materialize something that is going to be but is not yet. By incorporating the virtual simulation, we allow the client to form a precise idea of space through sensory experimentation. Experiences Center proposes to make the abstract concrete, make the ideas take shape and the customer to be who directs the process.