Add To Collection
Add to Collection
DESIGN OF EXHIBITION PAVILION FOR TILE OF SPAIN - Running text
DESIGN OF EXHIBITION PAVILION FOR TILE OF SPAIN - Running text
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
DESIGN OF EXHIBITION PAVILION FOR TILE OF SPAIN - Running text
Type
CONCEPT: «RUNNINGTEXT»
The main concept of the project is the idea of «RUNNING TEXT» around the exhibition area of the company «TILE OF SPAIN». According to the project letters TILE OF SPAIN envelope the fixed area, placed by the perimeter, thus involving the visitor into the process of exhibition of the Spanish pavilion, at the same time attracting visitors to enter and advertising the production of the company. With the help of this design a feeling of a unique modern dynamic information field is being created by means of simple volumes of 3D-letters, placed by the perimeter of the exhibition area.
«RUNNING TEXT» is based on the practical scheme of combination of advertisement and exhibition visitors’ informing, and the perception of the 3D-letters in volume strengthens the impression effect of the 3d-advertisement. Construction base is formed by two cut out of the plywood planes matching the form of the letters. These planes are joined to each other by metal profiles( the thickness of the letters- 300 mm) and are attached to the floor and ceiling of the main construction of the exhibition module. The letters are faced with tile of five Spanish brands, stated to present the company «TILE OF SPAIN» in the exhibition MOSBUILD 2011. The main tile tone is chosen rather dark on purpose. The idea is that these deep colored letters must be in profit, neighboring with typically white exhibition modules, thus letters will have a powerful silhouette. This design should underline the brand «TILE OF SPAIN» and make the Spanish pavilion bright and unforgettable, differing from other exhibition participants and multiplying the profitable view-points for the visitors.
Style of the letters is solved with the POP-ART idea, one of which main feature always was combination of different styles, colors, textures, scales, etc. It was quite necessary in the project to combine the vivid image of «TILE OF SPAIN» and the practical challenge- demonstration of the tile collection of different brands. That is why the POP-ART style concept was preferred as the most fitting one, satisfying both criteria and allowing maximum of tiles different styles to be presented.
Also the POP-ART style is rather close to the advertisement, as it is closely connected to such notions as the mass consumption product and media. These facts contribute to the POP-ART choice and to its relevance in the project.
Interior of the Spanish exhibition module is neutral, designed in reserved quiet colors( beige and white mostly) with the use of neutral tile on the floor to underline the vividness of the perimeter «RUNNING TEXT». Inside the POP-ART idea is supported by cubes, made in analogical construction scheme as the exterior «RUNNING TEXT».
These cubes have three main functions: 1) they are live 3D- advertisement, 3D-catalog of the stated participating Spanish firms( everyone is get used to flat, two-dimensional catalogs, that is why it was decided to make them «live», vivid demonstrations of the tile production firms, as these catalogs are much more effective in emotional sphere and they are far more better memorized by the visitors); 2) they are made to be the place for a rest and relax for the visitors( who can enjoy the «vivid» catalogs and get required information about the tile and see the production in live) and additional places for the stuff of the Spanish pavilion ( information board) ; 3) old flat 2D catalogs can also be placed on the cubes as a means of advertisement.
All functional zones are made according to the technical task of the project.
All required materials and specifications about the project are listed in the application in Word-format ( the description of used tiles, brands, quantity).
The main concept of the project is the idea of «RUNNING TEXT» around the exhibition area of the company «TILE OF SPAIN». According to the project letters TILE OF SPAIN envelope the fixed area, placed by the perimeter, thus involving the visitor into the process of exhibition of the Spanish pavilion, at the same time attracting visitors to enter and advertising the production of the company. With the help of this design a feeling of a unique modern dynamic information field is being created by means of simple volumes of 3D-letters, placed by the perimeter of the exhibition area.
«RUNNING TEXT» is based on the practical scheme of combination of advertisement and exhibition visitors’ informing, and the perception of the 3D-letters in volume strengthens the impression effect of the 3d-advertisement. Construction base is formed by two cut out of the plywood planes matching the form of the letters. These planes are joined to each other by metal profiles( the thickness of the letters- 300 mm) and are attached to the floor and ceiling of the main construction of the exhibition module. The letters are faced with tile of five Spanish brands, stated to present the company «TILE OF SPAIN» in the exhibition MOSBUILD 2011. The main tile tone is chosen rather dark on purpose. The idea is that these deep colored letters must be in profit, neighboring with typically white exhibition modules, thus letters will have a powerful silhouette. This design should underline the brand «TILE OF SPAIN» and make the Spanish pavilion bright and unforgettable, differing from other exhibition participants and multiplying the profitable view-points for the visitors.
Style of the letters is solved with the POP-ART idea, one of which main feature always was combination of different styles, colors, textures, scales, etc. It was quite necessary in the project to combine the vivid image of «TILE OF SPAIN» and the practical challenge- demonstration of the tile collection of different brands. That is why the POP-ART style concept was preferred as the most fitting one, satisfying both criteria and allowing maximum of tiles different styles to be presented.
Also the POP-ART style is rather close to the advertisement, as it is closely connected to such notions as the mass consumption product and media. These facts contribute to the POP-ART choice and to its relevance in the project.
Interior of the Spanish exhibition module is neutral, designed in reserved quiet colors( beige and white mostly) with the use of neutral tile on the floor to underline the vividness of the perimeter «RUNNING TEXT». Inside the POP-ART idea is supported by cubes, made in analogical construction scheme as the exterior «RUNNING TEXT».
These cubes have three main functions: 1) they are live 3D- advertisement, 3D-catalog of the stated participating Spanish firms( everyone is get used to flat, two-dimensional catalogs, that is why it was decided to make them «live», vivid demonstrations of the tile production firms, as these catalogs are much more effective in emotional sphere and they are far more better memorized by the visitors); 2) they are made to be the place for a rest and relax for the visitors( who can enjoy the «vivid» catalogs and get required information about the tile and see the production in live) and additional places for the stuff of the Spanish pavilion ( information board) ; 3) old flat 2D catalogs can also be placed on the cubes as a means of advertisement.
All functional zones are made according to the technical task of the project.
All required materials and specifications about the project are listed in the application in Word-format ( the description of used tiles, brands, quantity).
Product Spec Sheet
Were your products used?
Join as a manufacturer to add your products.