CHhome

Tehran, Iran

Add To Collection

CHhome

Tehran, Iran

Firm

HOPOdesign

Type

Commercial › Retail Showroom

STATUS

Built

YEAR

2022

SIZE

0 sqft - 1000 sqft

BUDGET

$50K - 100K

In this project, the primary goal was to create a space fully aligned with the brand’s identity, functional objectives, and user needs—a space capable of narrating the brand’s character while delivering a real, comprehensible, and inspiring sense of domestic living. The design was developed based on interior architecture principles rooted in spatial efficiency, aiming to create diverse spatial experiences with distinct yet harmonious identities. One of the fundamental ideas was to maintain overall coherence across all areas while giving each zone its own unique character. In this way, visitors experience a unified yet varied spatial journey as they move through the project. The incorporation of three indoor planters played a key role in enhancing spatial realism, fostering vitality, and bringing a natural atmosphere into the environment.
A major challenge throughout the design process was integrating new, contemporary features with the brand’s updated identity—an effort that required redefining materials, lighting, and spatial patterns to create a fresh yet authentic expression of the brand’s roots. Construction logistics and scheduling posed additional complexities. Organizing circulation flows and creating pathways with a clear spatial rhythm demanded careful precision and iterative redesign. Structural and technical solutions such as using metal or wood substructures for wooden panels, adjusting floor heights, building partition walls, and managing mechanical and electrical systems contributed significantly to achieving the final quality of the space.
Regarding materials, the project was developed around a controlled richness—balancing diversity with coherence. Various types of wood with different textures and tones, stone with distinctive patterns, concrete for circulation paths, parquet and carpet in supporting areas, along with mirrors and patterned wallpapers, all came together to form a layered yet orderly environment. Despite this extensive variety, overall unity was maintained through a monochrome palette of black and white and the clear spatial organization defined by the concrete pathways.
The spatial configuration is structured around a combination of public areas, circulation routes, and five main product zones. Each zone has its own distinct spatial identity derived from the design features of its specific product line, controlled through ceiling and floor height variations, material choices, special lighting, and architectural detailing. Meanwhile, primary circulation paths were defined with concrete flooring and black ceilings to preserve a sense of coherence and spatial guidance. As a result, the project successfully achieves a balance between spatial distinction and overall unity, offering a modern, minimal, enduring, and adaptable experience—one that not only reflects the brand’s personality but also holds the potential for future development and evolution.