The Beijing Convention Centre will be constructed for the "World Seed Conference" in 2014 and subsequently will become the National Congress and Conference Centre. The master plan conceived by HENN comprises an area of 350 hectares, of which approximately 120 hectares are covered. Located in close proximity to the mountains of Southwest Beijing and Qinglong Lake, the master plan area encompasses various landscape elements of farmland, forest and meadow. A central river is created from various sources connecting to a central flow thereby describing the symbiotic integration of architecture and landscape. From the seed to the seedling to the plant - the principle of plant growth is the inspiration behind the urban concept. Three focal points of the programme which are manifested as central urban intersections stand as a metaphor for the seed,forming the starting point for the area’s development. These are divided into "conference and exhibition", "hotel and trade" and "culture and sport" areas. Strategically arranged, the interiors define the focal points and identity of each respective quarter. Whereas the exteriors are flanked by the buildings of the residential and working quarters. The resource-optimised design of the complex follows the net-zero energy concept with zero net energy consumption and zero carbon emissions. The design and energy requirements of the Beijing Conference Centre are a combination of passive energy use and alternative energy generation.