Rupaidea is a consultancy firm that work in the fields of urban, architecture, and interior design. The design studio is affiliated with DBI Design Group Jakarta.
Rupaidea was set up of interest in focusing on the niche market of high quality design demands and provide solutions to arising design requirements and that it will act as the design-kernel to the main company.
'Rupa' is Indonesian word for face; shape; form; look; that it also represents the 'appearance' of high quality design presented from the 'Idea' that's developed carefully to be suitable for any given requirements.