GA is interested in the boundaries of develop-able architecture. Form, program, experience become tools to engage the concerns of the contemporary city, contemporary architecture, and ultimately the contemporary citizen. Lifestyle, economy, fashion, brand must be developed through careful analysis and playful implementation. Building on a history of expertly implemented projects GA concerns itself with developing new architectures through the urban condition; Researching the relationship between object and citizen and the forms that bring life and viability to those encounters. Located in NYC, GA serves as the conceptual counter to the Savannah based Gonzalez Architects. Interested in developing a narrative unrestricted by location, GA brings together young thinkers intent on developing an interface between design's many constituents through the tools of a media culture.