{"id":7894,"date":"2017-07-11T17:30:00","date_gmt":"2017-07-11T17:30:00","guid":{"rendered":"http:\/\/architizer.wpengine.com\/marketplace-dynamics\/"},"modified":"2022-05-31T06:44:06","modified_gmt":"2022-05-31T10:44:06","slug":"marketplace-dynamics","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/inside-architizer\/updates\/marketplace-dynamics\/","title":{"rendered":"Bringing Marketplace Dynamics to the Building-Product Industry"},"content":{"rendered":"

At Architizer, we\u2019re obsessed with making it quick and easy for building-product-manufacturers to connect directly with the biggest architecture firms in the world and to get their products specified in the best projects. This article is a part of a series of updates from the Architizer Product Team about new features for the <\/i>Source platform<\/i><\/a>.<\/i><\/p>\n

Today, we\u2019re excited to announce another major improvement to Architizer Source for Manufacturers<\/a>. For the first time ever, manufacturers have visibility into the architect’s decision making process by revealing the brands and products under consideration for every single opportunity on Source.<\/p>\n

See which of your competitors are in the running<\/h2>\n

Now when you’re in the process of evaluating an opportunity<\/a>, and getting ready to submit your products, you\u2019ll be able to see all of the options that have been submitted by competitor brands and other alternates that the architect has recorded as possible solutions.<\/p>\n

Previously, this page did not provide any information on the status of the opportunity, such as the number of products considered or their status \u2014 it simply served as a record of your submission and provided no further details. After extensive interviews and usability tests with our manufacturer users, we discovered that our users wanted more information: visibility into who they were being compared against in order to help them make better decisions in their own responses, and a deeper understanding of the marketplace.<\/p>\n

So, we listened. We redesigned the Opportunity Page on Source so that this page now shows you every product<\/b> that an architect is considering for every opportunity on Source, including product submissions from other manufacturers.<\/p>\n

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On this page, you\u2019re now able to see:<\/p>\n