Finally, as party revelers were distracted by video presentation on multiple screens leading up to the big reveal, Benjamin Moore vice president of color innovation and design Carl Minchew appeared at the center of the hall and standing on a platform painted in the new Color of the Year: Shadow (2117-30).<\/span><\/p>\n \u201cWe have 3,500 colors and every one of them tells a story. But, during the last few years, we have taken it upon ourselves to select one of those colors as the color of the year, the \u2018spokes color\u2019 of that year,\u201d said Minchew. \u201cWe picked the one that we thought was very relevant, very energetic and really a part of the design around us. It\u2019s a rich, royal, deep amethyst,\u201d he continued before commenting about its contrast from 2016\u2019s Simply White.<\/p>\n \u201cA little darker, a little more emotion. More than a color, it\u2019s a story about light as well as shadow,\u201d he said. \u201cWe observe what happens when a light travels through a house, illuminating the rooms and then, as the sun goes down, the light inside the house gets darker. We were very inspired to tell this story.\u201d<\/p>\n In a statement, Benjamin Moore\u2019s creative director Ellen O\u2019Neill added, \u201cAllusive and enigmatic, Shadow is a master of ambiance. It is a color that calls to mind a \u2018past,\u2019 yet it can also make a contemporary, color-confident statement.\u201d<\/p>\n As in previous years, the paints and coatings company unveiled not only the Color of the Year, but also its official trends palette for 2017, which is a corresponding palette of 23 rich and sophisticated hues. Ranging from muted to saturated tones, they include: Amulet, Salamander, Guacamole, Sandlot Gray, Sea Star, Etruscan, Chalk White, Porcelain, Sea Life, Stormy Monday, Grandfather Clock Brown, Wet Concrete, Cloud Cover, Dinner Party, Wish, Night Shade, Knoxville Gray, Ebony King, Gentleman\u2019s Gray, Pink Bliss, Iceberg and Dark Burgundy.<\/span><\/p>\n<\/p>\n Crowds gathered at the iconic New York Public Library on 42nd Street, getting an exclusive preview of the library\u2019s yet-unopened Gottesman Hall. The event\u2019s main attraction wasn\u2019t the hall itself \u2014 which has been undergoing renovation led by Dutch firm Mecanoo \u2014 but, rather, the unveiling of Benjamin Moore\u2019s Color of the Year for 2017.…<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"projects","architizer_featured_image":"1802016","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,2],"tags":[],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-6982","post","type-post","status-publish","format-standard","hentry","category-materials","category-practice"],"acf":[],"yoast_head":"\n\n<\/div>\n<\/span><\/p>\n
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