{"id":65067,"date":"2020-10-13T08:45:51","date_gmt":"2020-10-13T12:45:51","guid":{"rendered":"https:\/\/architizer.com\/blog\/?p=65067"},"modified":"2022-09-27T07:27:38","modified_gmt":"2022-09-27T11:27:38","slug":"architects-obsession-with-beautiful-renderings","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/practice\/tools\/architects-obsession-with-beautiful-renderings\/","title":{"rendered":"Architects: Stop the Obsession With “Beautiful” Renderings"},"content":{"rendered":"

Showcase your visionary architectural concepts: The 2026 Vision Awards<\/a> <\/strong>features categories that reward UNBUILT projects presenting bold ideas for the future of architecture. Take advantage of early bird pricing before\u00a0April 17th.\u00a0<\/strong><\/a><\/em><\/p><\/p>\n

What do the best architectural visualizations look like? Clues can be found by looking at the winners of the inaugural One Rendering Challenge. The Non-Student Winner was \u201cZoom to the Future<\/a>\u201d by Carlotta Cominetti, Tam\u00e1s Fischer and Camelia Ezzaouini of visualization studio Virginlemon. Their rendering tells the story of an elderly man resting his weary feet in the courtyard of his residence \u2026 with a futuristic twist:<\/span><\/p>\n

\"\"<\/p>\n

The top winner in the Student category was \u201cLifting Longyearbyen<\/a>\u201d by Brandon Bergem, a 2019 MArch graduate at the University of Toronto. Bergem\u2019s image was inspired by the dramatic, barren landscape of Svalbard, Norway:<\/span><\/p>\n

\"\"<\/p>\n

What do these visualizations have in common? First, they are far from \u201cclean\u201d in the conventional sense. They are full of texture; each material reveals its age, with shiny, dull, smooth and rough surfaces striking contrasts that add a strong legibility to each image. While stylistically different, these renderings share certain, distinct qualities \u2014 their use of light, shadow, depth and perspective result in an atmospheric scene that draws in the viewer.<\/span><\/p>\n

Furthermore, each rendering has an ephemeral quality. They capture a unique moment in time \u2014 if they were photographs of real places, each image would be different if it had been shot a mere second earlier, or a second later.<\/span><\/p>\n

\"\"<\/p>\n

Most of all though, these renderings tell stories. They provoke a series of questions, sparking a sense of curiosity. Looking at \u201cZoom to the Future\u201d, we can\u2019t help but ask: Who is the elderly man in the corner of that image, and how does he feel about the space in which he sits? Studying \u201cLifting Longyearbyen\u201d, we wonder: Why are these buildings being hoisted into the air? What will become of this fragile place in the future?<\/span><\/p>\n

Both renderings eschew beauty in favor of communicating a narrative about architecture and those that inhabit it. This is what the One Rendering Challenge calls for \u2014 The winning submissions and commended entries are uniquely evocative, each telling a story through one, solitary image.<\/span><\/p>\n

\"\"<\/p>\n

Glossy, \u201cbeautiful\u201d visualizations remain the convention, and their aesthetic fits their function \u2014 they aim to present an idealized version of an architectural proposal to clients, convincing them to move forward with a design concept and ultimately pay for a project to be taken through to completion. Whether this polished rendering is matched by its built reality matters less once the developers and architects have finished their business and taken their checks away.<\/span><\/p>\n

The question is, can renderings do more? Do less beautiful, more honest portrayals of our spaces, buildings and cities have a place in architectural discourse? Can they teach us something, not only about architecture, but also about the ways in which it can or should be represented? Last season\u2019s One Rendering Challenge suggests so. Accordingly, get your dirty, ugly, chaotic, textured renderings ready to submit for this year\u2019s competition!<\/span><\/p>\n

Showcase your visionary architectural concepts: The 2026 Vision Awards<\/a> <\/strong>features categories that reward UNBUILT projects presenting bold ideas for the future of architecture. Take advantage of early bird pricing before\u00a0April 17th.\u00a0<\/strong><\/a><\/em><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s time to pay more attention to dirty, ugly and chaotic architectural renderings. Here’s why.<\/p>\n","protected":false},"author":17,"featured_media":65078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"insert","architizer_featured_image":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,6],"tags":[28741],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-65067","post","type-post","status-publish","format-standard","hentry","category-practice","category-tools","tag-one-rendering-challenge"],"acf":[],"yoast_head":"\nArchitects: Stop the Obsession With "Beautiful" Renderings - Architizer Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architizer.com\/blog\/practice\/tools\/architects-obsession-with-beautiful-renderings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Architects: Stop the Obsession With "Beautiful" Renderings - Architizer Journal\" \/>\n<meta property=\"og:description\" content=\"It's time to pay more attention to dirty, ugly and chaotic architectural renderings. 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