{"id":60197,"date":"2020-05-04T08:45:47","date_gmt":"2020-05-04T12:45:47","guid":{"rendered":"https:\/\/architizer.com\/blog\/?p=60197"},"modified":"2020-04-28T09:33:30","modified_gmt":"2020-04-28T13:33:30","slug":"places-of-memory-axor","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/details\/places-of-memory-axor\/","title":{"rendered":"Places of Memory: 5 Designers Reflect on the Places That Formed Them"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The performance artist turned architect Vito Acconci once said that \u201carchitecture is not about space, but about time.\u201d There is much to say about this idea; built spaces shape the way we move through the world and organize our days. They also communicate through the years and even centuries as buildings endure long past the generations in which they were constructed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good designer needs to consider the impact their work will have on human lives \u2014 not just today, but tomorrow and beyond. The best place to start with this is one\u2019s own memories. That is what is so interesting about <\/span><a href=\"https:\/\/architizer.com\/brands\/axor\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">AXOR<\/span><\/a><span style=\"font-weight: 400;\">\u2019s \u2018<\/span><a href=\"http:\/\/axor-design.com\/places\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Places of Memory<\/span><\/a><span style=\"font-weight: 400;\">\u2019 campaign, in which the iconic bathroom and kitchen brand asks their designers to reflect on their \u201cplace of memory,\u201d a location that looms large in their imagination, shaping everything they do.<\/span><\/p>\n<div class=\"responsive-embed widescreen\"><iframe loading=\"lazy\" title=\"AXOR Places | What makes a place a place of memory?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lDrqcbVQ6l0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">\u201cWhat makes a place a place of memory?\u201d AXOR asks in an introductory video to the campaign. It\u2019s a good question; some places make an outsized impact on our consciousness while others simply do not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting to the root of this difference is an important task for a firm like AXOR, which is famous for its exacting design standards. AXOR\u2019s principle is \u201cform follows perfection,\u201d which means that \u201cthe development process continues until nothing more can be added or removed.\u201d In short, AXOR designers work with an eye toward what is essential, which is a kind of understanding that can only come from deep reflection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With all of this in mind, let\u2019s see what AXOR\u2019s designers have designated as their \u201cplaces of memory.\u201d<\/span><\/p>\n<hr \/>\n<h3>Philippe Starck<br \/>\n<i><span style=\"font-weight: 400;\">The Earth<\/span><\/i><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy_media_item aligncenter wp-image-60202 size-full\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Starck_new-scaled.jpg\" alt=\"axor places of memory\" width=\"2560\" height=\"1377\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Starck_new-scaled.jpg 2560w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Starck_new-300x161.jpg 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Starck_new-1024x551.jpg 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Starck_new-768x413.jpg 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Starck_new-1536x826.jpg 1536w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is easy to forget that the Earth is actually a place, not just the backdrop to many different places. Like a building, the Earth is a system with different parts that work together. Also like a building, the Earth requires continual maintenance if it is to withstand the test of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Few designers understand this better than Philippe Starck, who considers himself a \u201cglobal citizen\u201d and who says he spends as much time as he can working \u201cin the middle of nowhere, in the forests, the dunes or the mud.\u201d His great passion is water conservation, and he hopes that people can come to see running water as the miracle it is. \u201cIf we don\u2019t want the earth to become only a memory, fight to save water,\u201d he says.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Philippe\u2019s reverence for water is present in his designs. A collaborator with AXOR for over 25 years, in 2014 he designed the AXOR Starck V, a transparent faucet that \u201crepresents the absolute minimum: totally transparent, almost invisible, revealing the miracle of the vortex.\u201d<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<hr \/>\n<h3><b>Jean-Marie Massaud<br \/>\n<\/b><i><span style=\"font-weight: 400;\">Japan<\/span><\/i><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy_media_item aligncenter wp-image-60200 size-full\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Massaud_new-scaled.jpg\" alt=\"axor places of memory\" width=\"2560\" height=\"1377\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Massaud_new-scaled.jpg 2560w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Massaud_new-300x161.jpg 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Massaud_new-1024x551.jpg 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Massaud_new-768x413.jpg 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Massaud_new-1536x826.jpg 1536w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Jean-Marie Massaud is not the first Western designer to be influenced by Japan, a civilization with a centuries-old tradition of aesthetic thinking. But for him, the beauty of Japan is not just an academic interest; it is something that is deeply tied to his own memories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">15 years ago, in a meditative wood temple nestled deep in the forest outside Kyoto, Jean-Marie asked his partner to marry him. They were later married in this same building, and the memory of this rainy afternoon stays with him always, a reminder that even the most beautiful places on Earth can become even more beautiful if they are tied to significant personal associations. \u201cCreating,\u201d he says, \u201cis the idealization of feelings and memories.\u201d<\/span><\/p>\n<hr \/>\n<h3><b>Andreas Diefenbach<br \/>\n<\/b><i><span style=\"font-weight: 400;\">The Taiga<\/span><\/i><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy_media_item aligncenter wp-image-60201 size-full\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Diefenbach_new-scaled.jpg\" alt=\"axor places of memory\" width=\"2560\" height=\"1377\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Diefenbach_new-scaled.jpg 2560w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Diefenbach_new-300x161.jpg 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Diefenbach_new-1024x551.jpg 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Diefenbach_new-768x413.jpg 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Diefenbach_new-1536x826.jpg 1536w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Andreas Diefenbach\u2019s Place of Memory is actually somewhere he constructed in his imagination. He has never been to the taiga, or boreal forest, but he grew up hearing stories about this region from his uncle, who had lived near Lake Baikal in Siberia. As a child, he imagined ice fishing, hunting and searching for mushrooms in the snowy, frozen landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Diefenbach, the snow-covered forest symbolizes warmth, familiarity and a way of life he associates with his forebears (now based in Germany, Diefenbach grew up in Kazakhstan). Whether he ever really lived this lifestyle is beside the point. \u201cFor me, the truly fantastic spaces are those we build in our dreams,\u201d he explains.<\/span><\/p>\n<hr \/>\n<h3><b>Antonio Citterio<br \/>\n<\/b><i><span style=\"font-weight: 400;\">The Engadine Valley, Switzerland<\/span><\/i><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy_media_item aligncenter wp-image-60198 size-full\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Citterio_new-scaled.jpg\" alt=\"axor places of memory\" width=\"2560\" height=\"1377\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Citterio_new-scaled.jpg 2560w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Citterio_new-300x161.jpg 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Citterio_new-1024x551.jpg 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Citterio_new-768x413.jpg 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Citterio_new-1536x826.jpg 1536w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Antonio Citterio\u2019s design practice is based in Milan, a bustling and avant garde metropolis that contains everything a designer could ever want. While he loves the city, his mind often drifts to his second home in St. Moritz, a picturesque town in the mountains of Switzerland\u2019s Engandine Valley.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">St. Mortiz is surrounded by the kind of natural beauty that can only be faintly represented in photographs, with mirrored lakes, 10,000-foot mountain peaks and bright orange larch forests. For Citterio, the most important thing about St. Moritz is that it\u2019s home. His children were born in St. Mortiz and every winter the family spends Christmas here. As he puts it, \u201cthe most important place is the family.\u201d<\/span><\/p>\n<hr \/>\n<h3><b>Edward Barber and Jay Osgerby<br \/>\n<\/b><i><span style=\"font-weight: 400;\">Holy Island, Wales<\/span><\/i><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy_media_item aligncenter wp-image-60199 size-full\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Barber_Osgerby_new-scaled.jpg\" alt=\"axor places of memory\" width=\"2560\" height=\"1377\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Barber_Osgerby_new-scaled.jpg 2560w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Barber_Osgerby_new-300x161.jpg 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Barber_Osgerby_new-1024x551.jpg 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Barber_Osgerby_new-768x413.jpg 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/AXOR_Places_of_Memory_Barber_Osgerby_new-1536x826.jpg 1536w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Barber and Osgerby have been at the forefront of industrial design in Britain for almost 25 years, with designs now held in the collections of the V&amp;A Museum, The Met and other esteemed permanent collections. Their designs are minimal, modern and perfectly suited to their London base. And yet, the duo feel most at home in their small cottage in <\/span><span style=\"font-weight: 400;\">Trearddur<\/span><span style=\"font-weight: 400;\"> Bay, on the west coast of Holy Island in Wales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Holy Island, which faces the Irish Sea, is known for its temperamental weather and tides. A fierce storm will suddenly give way to a gush of sunlight. It is precisely this fickle quality of the island that attracts Barber and Osgerby, who find the toggling between upheaval and calm a fitting companion to their own creative process.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">To learn more about these renowned designers\u2019 Places of Memory, <\/span><a href=\"http:\/\/axor-design.com\/places\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">head this way<\/span><\/a><span style=\"font-weight: 400;\">, and don\u2019t forget to <\/span><a href=\"https:\/\/www.instagram.com\/axordesign\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">follow AXOR on Instagram<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some of the world&#8217;s most renowned creative mind describe the locations that have influenced them most.<\/p>\n","protected":false},"author":83,"featured_media":60205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"insert","architizer_featured_image":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-60197","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 AXOR Designers Reflect on the Places That Formed Them<\/title>\n<meta name=\"description\" content=\"Iconic bathroom and kitchen brand AXOR asked their designers to reflect on their favorite and influential \u201cplace of memory.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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