{"id":55434,"date":"2022-02-07T09:15:39","date_gmt":"2022-02-07T14:15:39","guid":{"rendered":"https:\/\/architizer.com\/blog\/?p=55434"},"modified":"2022-04-13T16:23:12","modified_gmt":"2022-04-13T20:23:12","slug":"renderings-that-changed-architecture","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/inspiration\/stories\/renderings-that-changed-architecture\/","title":{"rendered":"8 Renderings That Represent the Epic Evolution of Architectural Visualization"},"content":{"rendered":"<p class=\"p1\"><p><em>Showcase your visionary architectural concepts: The<strong><a href=\"https:\/\/info.architizer.com\/vision-awards?utm_source=architizer&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\"> 2026 Vision Awards<\/a> <\/strong>features categories that reward UNBUILT projects presenting bold ideas for the future of architecture. <a href=\"https:\/\/visionawards.architizer.com\/a\/organizations\/main\/submissions\/submissionnotcompleted?solicitationId=31&amp;utm_source=architizer&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\">Take advantage of early bird pricing before\u00a0<strong>April 17th.\u00a0<\/strong><\/a><\/em><\/p><\/p>\n<p><span style=\"font-weight: 400;\">Architectural visualization technology has undergone a rapid ascension, playing an increasingly critical role in the art of communicating architecture. Specifically, the process of 3D rendering \u2014 behind the incredible photorealistic scenes that are now so common within architecture \u2014 has roots dating back to the 60s. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are interested in learning more about the lineage of architectural visualization, here\u2019s a collection of some of the most influential and noteworthy renderings in recent history. While they are not all architectural in nature, they have all had a lasting impact on architectural visualization in one way or another.<\/span><\/p>\n<p>First, let&#8217;s rewind to 1968\u2026<\/p>\n<div id=\"attachment_55457\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-55457\" class=\"lazy lazy_media_item wp-image-55457 size-large\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/Untitled-1-3-1024x512.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/Untitled-1-3-1024x512.png 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Untitled-1-3-300x150.png 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Untitled-1-3-768x384.png 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Untitled-1-3-1140x569.png 1140w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Untitled-1-3-625x312.png 625w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Untitled-1-3-368x184.png 368w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Untitled-1-3.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-55457\" class=\"wp-caption-text\"><em>Assembled and exploded 3D rendered Soma Cube; images via <a href=\"http:\/\/www.firstrendering.com\/first-rendering-a-history-of-3d-rendering-romney-erdahl-catmull-blinn.html\" target=\"_blank\" rel=\"noopener noreferrer\">firstrendering.com<\/a><\/em><\/p><\/div>\n<h2>The Soma Cube<\/h2>\n<p><span style=\"font-weight: 400;\">Gordon Romney, the first computer graphics Ph.D. student, developed the first complex object ever rendered in 1968 at the University of Utah. It is a rendering of the Soma Cube, a mechanical puzzle invented by Piet Hein in 1933. Linear algebra operations of translations and rotations were specified to position the assembled object as desired.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rendering program was initiated by light-pen to generate respectively the red, blue, and green scans to produce the rendered color image of the cube. Romney\u2019s work showcased technology that would ultimately be commonplace in the design and presentation of architectural proposals.<\/span><\/p>\n<div id=\"attachment_55458\" style=\"width: 743px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-55458\" class=\"lazy lazy_media_item wp-image-55458 size-full\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/8515_c39e1a03859f9ee215bc49131d0caf33.png\" alt=\"\" width=\"733\" height=\"453\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/8515_c39e1a03859f9ee215bc49131d0caf33.png 733w, https:\/\/blog.architizer.com\/wp-content\/uploads\/8515_c39e1a03859f9ee215bc49131d0caf33-300x185.png 300w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/><p id=\"caption-attachment-55458\" class=\"wp-caption-text\"><em>The teapot rendered as plain, shiny, patterned, and both; image via the Association for Computing Machinery, Inc., 1976<\/em><\/p><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-55459 lazy lazy_media_item\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/496986-1493013789-1024x777.jpg\" alt=\"\" width=\"1024\" height=\"777\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/496986-1493013789-1024x777.jpg 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/496986-1493013789-300x228.jpg 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/496986-1493013789-768x582.jpg 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/496986-1493013789-66x50.jpg 66w, https:\/\/blog.architizer.com\/wp-content\/uploads\/496986-1493013789.jpg 1987w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>The Utah Teapot<\/h2>\n<p><span style=\"font-weight: 400;\">The \u201cUtah teapot\u201d, created by computer scientist Martin Newell while a Ph.D. student at the University of Utah, is an iconic figure in the world of computer graphics. The teapot was developed to provide a complex form for simulating complex effects like shadows, reflective textures, or rotations that reveal obscured surfaces. The curves, handle, lid, and spout make it an ideal subject for experimentation as, for example, it can cast a shadow on itself in several places.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The teapot subsequently became a beloved test bed in the CG community. It\u2019s a built-in shape in many 3D graphics software packages and has appeared as an \u201ceaster egg\u201d in programs, such as <\/span><i><span style=\"font-weight: 400;\">Toy Story <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">The Simpsons.<\/span><\/i><span style=\"font-weight: 400;\"> The \u201cUtah teapot\u201d is\u00a0 an early example of a process that would later become ubiquitous in architectural visualizations.<\/span><\/p>\n<div id=\"attachment_55461\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-55461\" class=\"lazy lazy_media_item wp-image-55461 size-large\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/DIGI431R-1024x702.jpg\" alt=\"\" width=\"1024\" height=\"702\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/DIGI431R-1024x702.jpg 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/DIGI431R-300x206.jpg 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/DIGI431R-768x526.jpg 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/DIGI431R.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-55461\" class=\"wp-caption-text\"><em>Frank O. Gehry &amp; Associates, Inc. Lewis Residence, Lyndhurst, Ohio: Fish, Geometrical frame of the conservatory from Catia 3D model, 1989-1995; image via Gehry Partners, LLP.<\/em><\/p><\/div>\n<div id=\"attachment_55462\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-55462\" class=\"lazy lazy_media_item wp-image-55462 size-large\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/1b44ad7ca4600bf3de2ae8d861b9ce11-1024x676.jpg\" alt=\"\" width=\"1024\" height=\"676\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/1b44ad7ca4600bf3de2ae8d861b9ce11.jpg 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/1b44ad7ca4600bf3de2ae8d861b9ce11-300x198.jpg 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/1b44ad7ca4600bf3de2ae8d861b9ce11-768x507.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-55462\" class=\"wp-caption-text\"><em>Frank O. Gehry &amp; Associates, Inc. Lewis Residence, Lyndhurst, Ohio: Elevation rendering from Catia 3D model, 1989-1995; image via Gehry Partners, LLP.<\/em><\/p><\/div>\n<h2>Catia 3D Model<\/h2>\n<p><span style=\"font-weight: 400;\">From 1989 to 1995, <a href=\"https:\/\/architizer.com\/firms\/gehry-partners\/\" target=\"_blank\" rel=\"noopener noreferrer\">Frank Gehry<\/a> worked on the Lewis Residence, a laboratory for experimenting with new 3D modeling technologies. The technical drafts produced by the project allowed for new technology, materials, and techniques to emerge. The project also led to the development of a new, complex language of design, which was due in large part through the use of the Computer Aided Three-dimensional Interactive Application program, or CATIA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A new generation of smart, digital design in architecture was born by using software to optimize designs and translate them directly into a process of fabrication and construction. Breakthroughs like this spawned terms that are now common in the architectural profession, such as parametric design and building information modeling (BIM).<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Corner Stone (1990) 3D Studio promotional video\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/pidl3rzdhUw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Cornerstone<\/h2>\n<p><span style=\"font-weight: 400;\">Tom Hudson, a co-creator of the 3D modeling and animation package 3D studio, created this animated short entitled <\/span><i><span style=\"font-weight: 400;\">Cornerstone <\/span><\/i><span style=\"font-weight: 400;\">using 3D Studio software<\/span><i><span style=\"font-weight: 400;\">. <\/span><\/i><span style=\"font-weight: 400;\">It was made to promote the 1990 launch of 3D Studio, the first iteration of the incredibly popular 3D modeling software now known as <a href=\"https:\/\/www.autodesk.com\/products\/3ds-max\/overview\" target=\"_blank\" rel=\"noopener noreferrer\">Autodesk 3ds Max<\/a>. The story revolves around a building\u2019s cornerstone dreaming of getting out and going to the beach.<\/span><\/p>\n<div class=\"responsive-embed widescreen\"><iframe loading=\"lazy\" title=\"The Third &amp; The Seventh\" src=\"https:\/\/player.vimeo.com\/video\/7809605?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<h2>The Third &amp; The Seventh<\/h2>\n<p><span style=\"font-weight: 400;\">10 years ago, Alex Roman&#8217;s short film <\/span><a href=\"https:\/\/vimeo.com\/7809605\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">The Third &amp; The Seventh <\/span><\/i><\/a><span style=\"font-weight: 400;\">raised the bar for visualization. The CG animated film combines elements of architecture and film, and was created with Autodesk 3ds Max, V-ray, and Adobe AfterEffects and Premiere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes us on a visual journey through many iconic buildings, including Louis Kahn\u2019s Exeter Library and Tadao Ando\u2019s Shiba Ryotaro Memorial Museum. Each frame of the film is beautifully composed; Roman\u2019s use of light, camera movement and photorealistic CG sets a narrative that is surreal yet simultaneously authentic. He explores almost every environmental setting in the film, which continues to be a great source of inspiration for rendering artists around the world.<\/span><\/p>\n<div id=\"attachment_55472\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-55472\" class=\"lazy lazy_media_item wp-image-55472 size-large\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/d4d70300ab1b239ad031c32b56579cb8-1024x820.jpg\" alt=\"\" width=\"1024\" height=\"820\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/d4d70300ab1b239ad031c32b56579cb8-1024x820.jpg 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/d4d70300ab1b239ad031c32b56579cb8-300x240.jpg 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/d4d70300ab1b239ad031c32b56579cb8-768x615.jpg 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/d4d70300ab1b239ad031c32b56579cb8.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-55472\" class=\"wp-caption-text\"><em>The concept design of Hadid&#8217;s Wangjing Soho; image via <a href=\"http:\/\/www.zaha-hadid.com\/architecture\/wangjing-soho\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zaha Hadid Architects<\/a><\/em><\/p><\/div>\n<div id=\"attachment_55473\" style=\"width: 758px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-55473\" class=\"lazy lazy_media_item wp-image-55473 size-full\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/722963df4cd3683946abdb252c359c32.jpg\" alt=\"\" width=\"748\" height=\"455\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/722963df4cd3683946abdb252c359c32.jpg 748w, https:\/\/blog.architizer.com\/wp-content\/uploads\/722963df4cd3683946abdb252c359c32-300x182.jpg 300w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\" \/><p id=\"caption-attachment-55473\" class=\"wp-caption-text\"><em>They copycat design; image via <a href=\"https:\/\/www.spiegel.de\/international\/zeitgeist\/pirated-copy-of-design-by-star-architect-hadid-being-built-in-china-a-874390.html\" target=\"_blank\" rel=\"noopener noreferrer\">Der Spiegel<\/a><\/em><\/p><\/div>\n<h2>Wangjing Soho Complex and Meiquan 22nd Century<\/h2>\n<p><span style=\"font-weight: 400;\">While <a href=\"https:\/\/architizer.com\/firms\/zaha-hadid-architects\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zaha Hadid Architects<\/a>&#8216; Wangjing Soho complex was being constructed in Beijing, its doppelg\u00e4nger, Meiquan 22nd Century, was simultaneously being built in the southwestern Chinese city of Chongqing. According to Spiegel Online, it is believed that digital files or renderings for Hadid\u2019s complex, consisting of three pebble-shaped volumes, were pirated. The replica was actually being constructed at a faster rate than the original.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plagiarism in architecture is nothing new, but the clarity with which the similarity was highlighted by these renderings brought the issue to the forefront of public debate.<\/span><\/p>\n<div id=\"attachment_55475\" style=\"width: 788px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-55475\" class=\"lazy lazy_media_item wp-image-55475 size-large\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/995cddeca06c063dbee4e7045f0d9a42-778x1024.jpg\" alt=\"\" width=\"778\" height=\"1024\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/995cddeca06c063dbee4e7045f0d9a42-778x1024.jpg 778w, https:\/\/blog.architizer.com\/wp-content\/uploads\/995cddeca06c063dbee4e7045f0d9a42-228x300.jpg 228w, https:\/\/blog.architizer.com\/wp-content\/uploads\/995cddeca06c063dbee4e7045f0d9a42-768x1011.jpg 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/995cddeca06c063dbee4e7045f0d9a42.jpg 2000w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><p id=\"caption-attachment-55475\" class=\"wp-caption-text\"><em>Tianjin Citadel; image via <a href=\"https:\/\/big.dk\/#projects\" target=\"_blank\" rel=\"noopener noreferrer\">BIG<\/a><\/em><\/p><\/div>\n<h2>MIR Rendering of Tianjin Citadel<\/h2>\n<p><span style=\"font-weight: 400;\">Visualization studio <a href=\"https:\/\/www.mir.no\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">MIR<\/a>, subsequently known for the \u201cMIR style\u201d, create scenes dominated by rich atmosphere and expressive natural settings. They embrace context and harness unexpected qualities inherent within architecture and its site to create distinctive, evocative images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The above image of the proposed Tianjin Citadel by <a href=\"https:\/\/architizer.com\/firms\/big-bjarke-ingels-group\/\" target=\"_blank\" rel=\"noopener noreferrer\">BIG<\/a> is incredibly minimal, giving barely a hint of architectural detail. Contrasting with the hyper-sharp renderings we usually see, MIR leans heavily on atmospheric conditions to communicate the project. It establishes a specific tone and mood that highlights the character of the structure. Until recently, it was unconventional for firms to opt for such an understated rendering style, but the power of this approach is now being adopted by many big name practices globally.<\/span><\/p>\n<div id=\"attachment_55478\" style=\"width: 710px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-55478\" class=\"lazy lazy_media_item wp-image-55478 size-full\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/Farmhouse_Precht_5a_small.gif\" alt=\"\" width=\"700\" height=\"913\" \/><p id=\"caption-attachment-55478\" class=\"wp-caption-text\"><em>&#8220;The Farmhouse&#8221; by Studio Precht<\/em><\/p><\/div>\n<h2>The Farmhouse<\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/architizer.com\/firms\/precht\/\" target=\"_blank\" rel=\"noopener noreferrer\">Studio Precht<\/a> showed how compelling it can be to combine renderings with the aesthetic quality of traditional, physical architectural models. This is for \u201cThe Farmhouse\u201d, a modular system that combines living and farming. It seeks to bring agriculture back into cities and back into the minds of consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By making the production of food visible again, we can mitigate the harmful impacts current practices have on human and environmental health. The animation above is the most popular in the history of Architizer&#8217;s Instagram account, with 60,000 likes and counting! This popularity is a testament to the power of contemporary renderings to capture the imagination of a global audience.<\/span><\/p>\n<p class=\"p1\"><p><em>Showcase your visionary architectural concepts: The<strong><a href=\"https:\/\/info.architizer.com\/vision-awards?utm_source=architizer&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\"> 2026 Vision Awards<\/a> <\/strong>features categories that reward UNBUILT projects presenting bold ideas for the future of architecture. <a href=\"https:\/\/visionawards.architizer.com\/a\/organizations\/main\/submissions\/submissionnotcompleted?solicitationId=31&amp;utm_source=architizer&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\">Take advantage of early bird pricing before\u00a0<strong>April 17th.\u00a0<\/strong><\/a><\/em><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>3D renderings have a longer history than you may think.<\/p>\n","protected":false},"author":334,"featured_media":105255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"insert","architizer_featured_image":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,5],"tags":[],"architizer_project":[],"architizer_brand":[],"architizer_firm":[9681,9525,11045,9539],"architizer_product":[],"class_list":["post-55434","post","type-post","status-publish","format-standard","hentry","category-inspiration","category-stories","architizer_firm-big-bjarke-ingels-group","architizer_firm-gehry-partners","architizer_firm-precht","architizer_firm-zaha-hadid-architects"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Renderings That Represent the Epic Evolution of Architectural Visualization - Architizer 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