{"id":50719,"date":"2019-04-15T08:45:54","date_gmt":"2019-04-15T12:45:54","guid":{"rendered":"https:\/\/architizer.com\/blog\/?p=50357"},"modified":"2019-04-15T08:45:54","modified_gmt":"2019-04-15T12:45:54","slug":"wework-mass-customization","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/inspiration\/collections\/wework-mass-customization\/","title":{"rendered":"How WeWork is Bringing Customized Architecture Kits to the Masses"},"content":{"rendered":"

\t\t\t\tArchitects: Showcase your projects and find the perfect materials for your next project through\u00a0Architizer<\/a>.<\/em>\u00a0M<\/em>anufacturers: To connect with the world’s largest architecture firms, sign up now.<\/a><\/em><\/p>\n

WeWork<\/a> may be the only tech company known for the design of its physical spaces more than its digital ones. Equally noteworthy is the aesthetic of these spaces, which is both easily recognizable yet completely different in each of their 600+ co-working locations. This dichotomy is owed to the company\u2019s design approach, which blends mass-market production with experiential difference.<\/span><\/p>\n

WeWork achieves variety on a large scale by tailoring a kit of parts for every location instead of creating a one-off design each time. Their kit encompasses types of spaces like offices, conference rooms and common areas, as well as the products those spaces are made from, like desks, wall finishes and door hardware. WeWork\u2019s architects decide how the kit\u2019s parts are modified to reflect local conditions and solve specific problems, but single-design solutions are almost never employed.<\/span><\/p>\n

Below is a look at how this approach manifests itself in a variety of locations, illuminating the logic behind a company responsible for designing one of the world\u2019s largest workplace collections.<\/span><\/p>\n

\"WeWork\" \"WeWork\" \"WeWork\"<\/p>\n

WeWork Weihai Lu<\/b><\/a> by Linehouse<\/a>, Shanghai, China<\/span><\/p>\n

Housed in a building originally used as an opium factory then later as artist\u2019s studios, WeWork\u2019s Weihai Lu location<\/a> makes its historical setting its primary design feature. Original fa\u00e7ades envelop the common area while an open framework of structural steel serves as backdrop, framing an eye-catching, asymmetrical stair. Artificial lighting is dramatically detailed, with fixture-hanging rings adjoined mid-air by cables strung between historically-detailed brick walls.<\/span><\/p>\n

\"WeWork\" \"WeWork\" \"WeWork\"<\/p>\n

WeWork – Manhattan Laundry<\/b><\/a> by WeWork<\/a>, Washington, D.C.<\/span><\/p>\n

Another instance of adaptive re-use, this WeWork<\/a> takes root in a former factory building. Exposed brick is strategically left to deteriorate in places, displaying glimpses of the building\u2019s original structure. A giant, snaking couch occupies most of the common areas while an abundance of interior glass walls makes good use of outdoor light from giant, industrial loft windows.<\/span><\/p>\n

\"WeWork\" \"WeWork\" \"WeWork\"<\/p>\n

WeWork – E. 57th St.<\/b><\/a> by WeWork<\/a>, New York, N.Y.<\/span><\/p>\n

Style-wise, this Midtown Manhattan WeWork<\/a> is dark and rich, using wood, leather and other coverings to impart an air of sophistication. Plentiful natural light lets this palette exist without becoming overpowering, and also allows for a wide variety of views out into the city, which the design frames gratuitously. A jumbled mess of structural and mechanical systems are alternately covered and exposed with secondary ceiling grids of wood, lighting fixtures and acoustical treatments.<\/span><\/p>\n

\"WeWork\" \"WeWork\" \"WeWork\"<\/p>\n

WeWork – 222 Broadway<\/b><\/a> by Spector Group<\/a>, New York, N.Y.<\/span><\/p>\n

Like many WeWorks, this one<\/a> in New York\u2019s Financial District employs spectacular furnishings to impart a whimsical impression. A seating area constructed of pallets and an ostensibly ad-hoc lighting grid reinforce this notion, as does a colorful arcade room. Amusement park imagery reminiscent of nearby Coney Island is printed on a glass wall adjacent to the game room in a subtle nod to local features – a staple design move in WeWorks across the globe.<\/span><\/p>\n

\"WeWork\" \"WeWork\" \"WeWork\"<\/p>\n

WeWork Berkeley<\/b><\/a> by Alexander Jermyn Architecture<\/a>, Berkeley, Ca<\/span><\/p>\n

The renovation of this 7-story building<\/a> into a WeWork used the incorporation of artwork as its primary differentiator. Distinguished by a colorful outdoor mural that runs the height of the building, the interior is equally adorned with a variety of prints. In between WeWork\u2019s standard set of glass-walled offices, phone booths and conference rooms, bold imagery, some of it referring to the local climate of revolutionary intellectualism, surrounds well-appointed kitchenettes, lounges and hot desks.<\/span><\/p>\n

\"WeWork\" \"WeWork\" \"WeWork\"<\/p>\n

WeWork Hong Kong<\/b><\/a> by NC Design & Architecture Ltd<\/a>, Hong Kong<\/span><\/p>\n

A further example of adapting local imagery into the design of finishes and furnishings, WeWork Hong Kong<\/a> is decked out to allude to the city\u2019s transportation and street culture. A lounge features couches similar to the seating used aboard a local fleet of ferries, while an adjacent bar is shaped to evoke the design of the ferries\u2019 terminal. Lighting fixtures match the headlights of the city\u2019s tram cars, while a pantry cabinet mimics the carts of traditional street vendors.<\/span><\/p>\n

\"WeWork\" \"WeWork\" \"WeWork\"<\/p>\n

WeWork – Walnut St.<\/b><\/a> by WeWork<\/a>, Philadelphia, Penn.<\/span><\/p>\n

The neighborhood surrounding this Philadelphia WeWork<\/a> is framed as a dramatic backdrop running the length of the workspace\u2019s primary wall. Making the most of an all-glass fa\u00e7ade to impart a sense of place, the lounge along this wall doubles as an event space, filled with comfortable, multi-purpose seating and stylish light fixtures. Cleverly decorated phone booths, another signature WeWork design feature, line an adjacent interior wall. <\/span><\/p>\n

\"WeWork\" \"WeWork\" \"WeWork\"<\/p>\n

WeWork Corporate Headquarters<\/b><\/a> by Marin Architects<\/a>, New York, N.Y.<\/span><\/p>\n

It might be worth a chuckle that WeWork\u2019s corporate headquarters is housed in a WeWork space, at least from design standpoint. The company\u2019s name is framed in a feature wall where work from a local artist might otherwise be placed, while all of WeWork\u2019s key design features are present: unusual light fixtures, a variety of high-touch finish materials and a well-conceived mix of closed and open working spaces. Another feature wall is emblazoned with a company mantra: \u201cHUSTLE\u201d.<\/span><\/p>\n

Find all your architectural inspiration through Architizer:\u00a0<\/em>Click here to sign up now<\/em><\/a>. Are you a manufacturer looking to connect with architects?\u00a0Click here<\/a>.<\/em>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

\t\t\t\tThe WeWork aesthetic is easily recognizable but completely different in each location.\t\t<\/p>\n","protected":false},"author":21,"featured_media":50361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"insert","architizer_featured_image":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"architizer_project":[10886,10890,10885,10884,10889,10887,10888,1081],"architizer_brand":[],"architizer_firm":[10893,10891,10895,10894,10892],"architizer_product":[],"class_list":["post-50719","post","type-post","status-publish","format-standard","hentry","category-collections","architizer_project-wework","architizer_project-wework-3","architizer_project-wework-e-57th-st","architizer_project-wework-prymont","architizer_project-wework-walnut-st","architizer_project-wework-berkeley","architizer_project-wework-hong-kong","architizer_project-wework-weihai-lu","architizer_firm-alexander-jermyn-architecture","architizer_firm-linehouse","architizer_firm-marin-architects","architizer_firm-nc-design-architecture-ltd","architizer_firm-wework"],"acf":[],"yoast_head":"\nHow 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