{"id":41439,"date":"2018-04-10T08:45:28","date_gmt":"2018-04-10T12:45:28","guid":{"rendered":"https:\/\/architizer.com\/blog\/?p=41439"},"modified":"2018-04-11T17:33:50","modified_gmt":"2018-04-11T21:33:50","slug":"corgan-the-future-of-specifying","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/for-manufacturers\/corgan-the-future-of-specifying\/","title":{"rendered":"Corgan and Architizer Look to the Future of Specifying"},"content":{"rendered":"<p><em>Win business with major U.S. architecture firms like Corgan on Architizer\u2019s new community marketplace for building-products.\u00a0<strong><a href=\"https:\/\/architizer.com\/construction-leads?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=corgan-the-future-of-specifying\" target=\"_blank\" rel=\"noopener\">Check out the latest construction leads<\/a><\/strong>\u00a0and\u00a0<strong><a href=\"http:\/\/go.architizer.com\/manufacturer_join?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=corgan-the-future-of-specifying\" target=\"_blank\" rel=\"noopener\">sign up now<\/a><\/strong>.<\/em><\/p>\n<p>If there is one architecture firm that sits perfectly at the fulcrum between the past and the future of construction in the United States, it is Dallas-based practice <a href=\"https:\/\/architizer.com\/firms\/corgan\/\" target=\"_blank\" rel=\"noopener\">Corgan<\/a>. The firm was founded back in 1938 by Jack M. Corgan as a two-man shop designing movie theaters and drive-ins, quintessential American typologies with a unique architectural heritage. Even back then, the firm was intent on disrupting the industry with pioneering design and construction methods.<\/p>\n<p>\u201cContractors found the drive-in design and layout too unusual, so they didn&#8217;t want to touch it,\u201d said Corgan of one of his early projects. \u201cWe ended up doing the sitework ourselves.\u201d\u00a0To create the large\u00a0screen towers, he employed\u00a0an architectural method familiar to the farming\u00a0region. &#8220;We built a lot of towers the same way as grain elevators using the slip form method. We would pour concrete into a slip that was about 6 feet high. And then we would add another on top of that. That&#8217;s how it went from the ground up.&#8221;<\/p>\n<div id=\"attachment_41440\" style=\"width: 1219px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-41440\" class=\"lazy lazy_media_item wp-image-41440 size-full\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/Screen-Shot-2018-04-03-at-2.41.34-PM.png\" alt=\"\" width=\"1209\" height=\"891\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/Screen-Shot-2018-04-03-at-2.41.34-PM.png 1209w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Screen-Shot-2018-04-03-at-2.41.34-PM-300x221.png 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Screen-Shot-2018-04-03-at-2.41.34-PM-768x566.png 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Screen-Shot-2018-04-03-at-2.41.34-PM-1024x755.png 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Screen-Shot-2018-04-03-at-2.41.34-PM-66x50.png 66w\" sizes=\"auto, (max-width: 1209px) 100vw, 1209px\" \/><p id=\"caption-attachment-41440\" class=\"wp-caption-text\"><em>One of founder Jack Corgan&#8217;s early drive-in theater projects; image via <a href=\"http:\/\/www.corgan.com\/story\/drive-theater-design\/\" target=\"_blank\" rel=\"noopener\">Corgan<\/a><\/em><\/p><\/div>\n<p>As much as the firm\u2019s success stems from that legacy of innovation, Corgan\u2019s present-day team understands that better buildings are made possible by looking to the future. \u201cAs architects and interior designers, our eyes are on the horizon, focused on designing sustainable and balanced environments that will stand the test of time,\u201d states the firm. To fulfill this mission, Corgan\u2019s designers are constantly looking to optimize their workflow by harnessing emerging technologies.<\/p>\n<p>Their iterative approach spans both hardware and software: Corgan was <a href=\"https:\/\/architizer.com\/blog\/practice\/materials\/virtual-reality-corgan\/\" target=\"_blank\" rel=\"noopener\">one of the first firms in the United States to embrace virtual reality<\/a> as a design tool and a presentation platform for their clients, pairing the HTC Vive headset with Iris VR software to transform its 3D models into a truly immersive environment. This type of experimentation is symptomatic of Corgan\u2019s courageous attitude when it comes to design, but the firm is not limiting its pioneering spirit to the creative process alone. It is also exploring the potential of new project management tools, as well as improved methods for collaboration with others in the construction industry.<\/p>\n<div id=\"attachment_41449\" style=\"width: 5391px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-41449\" class=\"lazy lazy_media_item wp-image-41449 size-full\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/Hobby-SWA-project-1.jpg\" alt=\"\" width=\"5381\" height=\"3444\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/Hobby-SWA-project-1.jpg 5381w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Hobby-SWA-project-1-300x192.jpg 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Hobby-SWA-project-1-768x492.jpg 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Hobby-SWA-project-1-1024x655.jpg 1024w\" sizes=\"auto, (max-width: 5381px) 100vw, 5381px\" \/><p id=\"caption-attachment-41449\" class=\"wp-caption-text\"><em>Southwest Airlines Terminal Expansion \u2013 William P. Hobby International Airport; image via <a href=\"http:\/\/www.corgan.com\/projects\/southwest-airlines-terminal-expansion\/\" target=\"_blank\" rel=\"noopener\">Corgan<\/a><\/em><\/p><\/div>\n<p>In this regard, one aspect of the architectural workflow that has historically lagged behind in terms of innovation is the specification process \u2014 something which Architizer is aiming to fix with its <a href=\"http:\/\/go.architizer.com\/manufacturer_join?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=corgan-the-future-of-specifying\" target=\"_blank\" rel=\"noopener\">new platform for sourcing building-products<\/a>. In typical style, Corgan has recognized the potential for emerging technology to benefit both the firm and its clients in this area. Architects at the practice joined the marketplace last month and have begun selecting building-products for projects of all scales and typologies.<\/p>\n<p>It\u2019s an ideal fit: Corgan\u2019s portfolio illustrates the firm\u2019s understanding that a successful project depends upon the careful selection of materials and building-products. Among a wide array of commissions, the practice has a special interest in aviation architecture, designing high traffic spaces that demand the use of resilient materials and robust detailing. Corgan\u2019s rigorous approach to both design and specification in this area has netted the firm great recognition, including industry awards for its modernization of Dallas Love Field Airport and the terminal expansion at William P.Hobby International Airport in Houston.<\/p>\n<div id=\"attachment_41447\" style=\"width: 1131px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-41447\" class=\"lazy lazy_media_item wp-image-41447 size-full\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/Screen-Shot-2018-04-04-at-5.34.39-PM.png\" alt=\"\" width=\"1121\" height=\"748\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/Screen-Shot-2018-04-04-at-5.34.39-PM.png 1121w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Screen-Shot-2018-04-04-at-5.34.39-PM-300x200.png 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Screen-Shot-2018-04-04-at-5.34.39-PM-768x512.png 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Screen-Shot-2018-04-04-at-5.34.39-PM-1024x683.png 1024w\" sizes=\"auto, (max-width: 1121px) 100vw, 1121px\" \/><p id=\"caption-attachment-41447\" class=\"wp-caption-text\"><em>Corgan&#8217;s portfolio boasts dozens of large scale projects spanning multiple architectural typologies; images via <a href=\"http:\/\/www.corgan.com\/\" target=\"_blank\" rel=\"noopener\">Corgan<\/a><\/em><\/p><\/div>\n<p>For project like these, being able to find reliable manufacturers for high-value products such as flooring, roofing and glazed fa\u00e7ades is key to the firm\u2019s success. The addition of Architizer to the firm\u2019s toolkit help firms like Corgan to connect more efficiently with brands that can meet its specific project needs. Once this process proliferates across the construction industry, the benefits should be profound: better buildings, happier clients and a far more synergistic relationship between architects and building-product manufacturers.<\/p>\n<p>The potential for new technology to improve Corgan\u2019s workflow and that of the wider construction industry stretches beyond Texas \u2014 the firm now has staff of over 500 spanning Dallas, New York, Phoenix, Los Angeles, Houston, Beijing and Dubai. It will be fascinating to see how emerging partnerships between Corgan and its most favored manufacturers contribute to even more ambitious projects during the coming years. Whatever comes next, it looks certain that this architecture firm\u2019s innovative past will last long into the future.<\/p>\n<p><em>Gain leads from major firms such as Corgan, AECOM, HOK and OMA through Architizer\u2019s community marketplace for building-products.\u00a0<strong><a href=\"http:\/\/go.architizer.com\/manufacturer_join?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=corgan-the-future-of-specifying\" target=\"_blank\" rel=\"noopener\">Click here to sign up now<\/a><\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corgan&#8217;s long legacy of architectural innovation extends to its present-day workflow.<\/p>\n","protected":false},"author":17,"featured_media":41444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"insert","architizer_featured_image":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9381],"tags":[],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-41439","post","type-post","status-publish","format-standard","hentry","category-for-manufacturers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - 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