{"id":39312,"date":"2018-02-02T09:45:33","date_gmt":"2018-02-02T14:45:33","guid":{"rendered":"https:\/\/architizer.com\/blog\/?p=39312"},"modified":"2018-02-16T09:49:51","modified_gmt":"2018-02-16T14:49:51","slug":"lighting-design","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/for-manufacturers\/lighting-design\/","title":{"rendered":"Illuminating the Possibilities of Lighting Design for Architects"},"content":{"rendered":"

Connect with huge architecture firms and gain new business through Architizer\u2019s community marketplace for building-products.\u00a0Click here for more information<\/a><\/strong>.<\/em><\/p>\n

Lighting has the ability to transform a building, particularly when it\u2019s used to highlight vertical surfaces and ornaments. Consider, for a moment, what the New York City skyline would be like at night without the recognizable beacon that is the Empire State Building\u2019s crown. The building\u2019s changing lighting schemes, some of which observe holidays and current events, have become as iconic as the Art Deco skyscraper itself.<\/p>\n

Whether they are working with a separate lighting designer or not, it is vital that architects understand the fundamentals of illumination so that they can specify the perfect lighting products for their projects. As a manufacturer, your expertise can make all the difference \u2014 become every architect\u2019s preferred brand by guiding them through the subtle art of lighting design.<\/p>\n

\"lighting

Tunnel in Zutphen, the Netherlands, lit by designer Herman Kuijer; photography by Jannes Linders<\/em><\/p><\/div>\n

Promote Subtlety \u2014 Inside and Out<\/h2>\n

It is worth emphasizing to architects that, when it comes to lighting, less is more \u2014 if they specify lighting for every surface within a single project, nothing is special anymore. \u201cIt\u2019s all about strategically picking the elements that you want to light in order to create an experience for everybody,\u201d said Allison Hunter, a senior associate at Horton Lees Brogden Lighting Design<\/a>.<\/p>\n

Architects will appreciate your input on exactly which products can help them create focal points, enhance ambience or showcase specific architectural materials. Specificity matters. Help architects find a lighting solution to their unique design, rather than a general overview of your product.<\/p>\n

It\u2019s also worth pointing out the benefits of balance between natural and artificial lighting. \u201cFrom an interior perspective, we try to balance daylight coming in through windows with artificial light to increase visual comfort,\u201d said Hunter. \u201cReflected light from a surface also functions as a light source in a space.\u201d<\/p>\n

\"lighting

From left: Heritage boutique in India by RMDK Architects; a site-specific installation by artist Vhils at the Rockwell Group-designed Vandal in New York City; Vandal photography by Sheila Kim<\/em><\/p><\/div>\n

Speak the Architect\u2019s Language<\/h2>\n

Depending on their experience level in lighting design, architects may or may not know the difference between different architectural lighting techniques. In conversation with Architizer, Jim McCarthy of lighting manufacturer Eaton<\/a> did a great job of explaining the differences between \u201cwashing\u201d and \u201cgrazing\u201d to architects. His use of straightforward, descriptive language makes these concepts quickly understandable:<\/p>\n

\u201cThe use of wall washing also makes a room or space feel larger. Light from above the surface should be evenly spaced. Recessed downlights or surface-mounted products installed on the ceiling plane are appropriate solutions to create this effect. Specification sheets from manufacturers will give the height, distance and spacing that will achieve the optimum effect with the needed luminance levels.\u201d<\/p>\n

McCarthy didn\u2019t just explain which products are available, but exactly what effect they can help the architect achieve \u2014 <\/em>in this case, making the room feel larger. He continues: \u201cWhen wall grazing, luminaires are moved closer to the wall causing the light to hit the wall at a tighter angle. This wonderful effect will also make statues and carved elements come alive by adding more dimension. Stage lighting uses this technique to make objects appear more life-like.\u201d<\/p>\n

McCarthy highlighted specific use-cases for these different techniques, offering new ideas to architects they may not have considered previously. The takeaway here is that, while these effects and associated product choices might seem obvious to you as a lighting expert, it is worth communicating all the options to architects.<\/p>\n

\"lighting

Ottawa\u2019s Parliamentary Precinct lighting master plan by Lemay and Lightemotion; photo courtesy of Lemay \/ Lightemotion<\/em><\/p><\/div>\n

Shine a Light on the Bigger Picture<\/h2>\n

Lighting manufacturers can even help architects achieve larger goals relating to the character of a building. \u201cWe\u2019re asked a lot to form an identity for a building,\u201d said Hunter, \u201cwhether it\u2019s lighting the top of a tower so people can see it from a distance to signage that\u2019s low to the ground. It\u2019s a way to give personality to a building.\u201d<\/p>\n

Architects are focused on experiential qualities of a space, and helping them understand the nuances of lighting effects will enable them to see the innate value of your products. Help architects to view light as another building material, one which they can harness and manipulate as they do with brick, concrete and stone.<\/p>\n

Once architects as knowledgeable about lighting as you, the manufacturer, your products will sell themselves.<\/p>\n

Gain leads from major firms such as AECOM, HOK and OMA through Architizer\u2019s community marketplace for building-products.\u00a0Click here to sign up now<\/a><\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Once architects as knowledgeable about lighting as you, the manufacturer, your products will sell themselves.<\/p>\n","protected":false},"author":16,"featured_media":39324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"insert","architizer_featured_image":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9381],"tags":[],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-39312","post","type-post","status-publish","format-standard","hentry","category-for-manufacturers"],"acf":[],"yoast_head":"\nIlluminating the Possibilities of Lighting Design for Architects - Architizer Journal<\/title>\n<meta name=\"description\" content=\"Once architects as knowledgeable about lighting design as you, the manufacturer, your products will sell themselves.\" \/>\n<meta name=\"robots\" content=\"index, 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