{"id":36084,"date":"2017-11-14T11:00:32","date_gmt":"2017-11-14T16:00:32","guid":{"rendered":"https:\/\/architizer.com\/blog\/?p=36084"},"modified":"2017-11-16T16:38:10","modified_gmt":"2017-11-16T21:38:10","slug":"behr-marquee","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/practice\/materials\/behr-marquee\/","title":{"rendered":"\u201cOur Most Advanced Paint\u201d: BEHR MARQUEE\u00ae Exterior Paint for Long-Lasting Color"},"content":{"rendered":"

If there is one thing that can be said about Behr Process Corporation, the maker of BEHR\u00ae Paint, is that the company consistently strives to be ahead of the curve within its field of coatings. For over 39 years, the company has displayed an unwavering commitment to quality products and in doing so, it has continually made the lives of specifying design professionals that much easier. BEHR MARQUEE\u00ae Exterior Paint & Primer, its \u201cmost advanced paint,\u201d is no exception.<\/p>\n

\"behr<\/p>\n

Architizer spoke with the manufacturer about how its top of the line product came to fruition and its limitless possibilities for exterior architectural applications.<\/p>\n

\u201cWhen it comes to exterior paint, we know that both commercial and do-it-yourself customers want durable paints with long-lasting colors for the best possible curb appeal,\u201d said Jenny Feng, Senior Product Manager, MARQUEE\u00ae. BEHR MARQUEE\u00ae Exterior Paint & Primer can be applied on wood, fiber cement siding, stucco, garage doors and even tricky surfaces like shutters and wrought iron. The remarkable formula also allows you to hide previously painted or primed surfaces in fewer coats than a typical paint, and delivers long-lasting color and durability.<\/p>\n

To achieve the best tested results, Behr leveraged the extensive knowledge of its Research and Development and New Product Development teams. Engaging with each of these teams, the company identified the exact goals and qualities that it sought to achieve with this paint formula.\u201cThe manufacturing process starts with precise formulation and procurement of high-quality materials from premier suppliers,\u201d explained Feng.\u201cWhile we can\u2019t share the science behind our products, our diverse and exceptionally experienced team searches out, develops and evaluates new materials, technologies and services \u2014 leading to innovative products like BEHR MARQUEE\u00ae Exterior Paint & Primer.\u201d<\/p>\n

\"behr<\/p>\n

According to Feng, \u201cpaint formulation always involves some trade-offs \u2014for example, a more flexible paint film that resists cracking might be less dirt resistant. Our team of highly-qualified professionals, many of whom have PhDs, have to strike the best balance in the formulation process to produce a paint that provides all the product benefits BEHR MARQUEE\u00ae Exterior Paint & Primer offers.\u201d In the end, Behr forged an impeccable set of benefits, the final product boasting excellent dirt resistance, color fade resistance and resistance to rain as early as 60 minutes after application.<\/p>\n

Since its launch in 2014, BEHR MARQUEE\u00ae Exterior Paint & Primer has been well received by homeowners, architects and painting contractors alike. The MARQUEE\u00ae collection offers an extensive palette of colors that are available in both classic and contemporary hues. A designer\u2019s selection of MARQUEE\u00ae is not only tied to function and performance, but also aesthetic beauty and creative design potential.<\/p>\n

As a manufacturer that is always constantly innovating, what\u2019s next for Behr? According to Feng, \u201cBEHR\u00ae Products have a reputation for unparalleled quality, innovation, value and performance. We continue to strive to exceed customers\u2019 expectations and produce coatings products that make life easier. Our Research & Development team constantly looks for the latest technology to further improve our suite of products.\u201d BEHR\u00ae Paint is always evolving \u2014 just as the company\u2019s commitment to innovation is perpetual.<\/p>\n

To learn more about BEHR MARQUEE\u00ae Exterior Paints & Primers click here.<\/a><\/p>\n

All images courtesy of Behr<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The paint boasts many possibilities for exterior architectural applications.<\/p>\n","protected":false},"author":16,"featured_media":36093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"insert","architizer_featured_image":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,2],"tags":[14],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-36084","post","type-post","status-publish","format-standard","hentry","category-materials","category-practice","tag-sponsored"],"acf":[],"yoast_head":"\n\u201cOur Most Advanced Paint\u201d: BEHR MARQUEE\u00ae Exterior Paint for Long-Lasting Color - Architizer Journal<\/title>\n<meta name=\"description\" content=\"BEHR MARQUEE\u00a0Exterior Paint can be applied on wood, fiber cement siding, stucco, garage doors and even tricky surfaces like wrought iron.\" 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