{"id":21374,"date":"2016-08-24T13:00:00","date_gmt":"2016-08-24T13:00:00","guid":{"rendered":"http:\/\/architizer.wpengine.com\/spot-the-mistake\/"},"modified":"2022-05-31T08:26:37","modified_gmt":"2022-05-31T12:26:37","slug":"spot-the-mistake","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/inspiration\/industry\/spot-the-mistake\/","title":{"rendered":"Spot the Mistake: This Movie Poster Provides a Harsh Lesson in the Importance of Architectural Awareness"},"content":{"rendered":"

In today\u2019s connected world, the price of a mistake \u2014 particularly within the realms of media \u2014 is higher than ever. This is something that the marketing team in charge of promoting upcoming sci-fi blockbuster \u201cArrival<\/a>\u201d discovered in the most striking way possible this week, as their carefully crafted poster campaign drew attention for all the wrong reasons.<\/p>\n

Amongst other dramatic landscapes, one of the movie\u2019s gargantuan, pebble-shaped spacecraft is pictured hovering ominously above the water in Hong Kong. However, against all odds, the most alien addition to this particular image is not a UFO: It is Shanghai\u2019s Oriental Pearl Tower, shifted some 1,226 kilometers (760 miles) south in a mystifying moment of geographic confusion.<\/p>\n

\n\t\n\t\n\t

\u00a9 Alon Amir<\/p>\n\t<\/div>\n\n

The glaring error has caused consternation across social media, with thousands using the hashtag #HongKongIsNotChina<\/a> to voice their disproval. While the blunder has caused anger amongst many, others have seen the funny side, pointing out the irony of \u201cArrival\u201d\u2019s tagline coupled with an unexpected cameo appearance of Shanghai\u2019s iconic, pearl-shaped orbs: \u201cWhy Are They Here?\u201d indeed.<\/p>\n

Beyond the obvious absurdity of this \u2014 as one person tweeted, \u201cWhy don\u2019t you put the Eiffel Tower in Rome, too?\u201d \u2014 this architectural faux pas stretches far beyond geographical mixups. Many of Hong Kong\u2019s residents took the error as an affront to their national identity at a time when political tension with China is especially high. Hong Kong is designated a \u201cspecial administrative region\u201d with relative autonomy from mainland China, but its citizens have protested at Beijing\u2019s increasing influence over their territory in recent times, most notably during the 2014 Occupy movement.<\/p>\n

\n\t\n\t\n<\/div>\n\n

Therein lies the lesson as it pertains to architecture: Buildings are intrinsically linked to politics, socioeconomics and cultural identity, whether we like it or not. It therefore follows that awareness of architectural history, both ancient and contemporary, is incredibly important to uphold, regardless of context. When we get it wrong, it is no surprise that people are incensed \u2014 their cities represent them in a fundamental way, with architecture acting as a symbol for the collective identity of entire nations.<\/p>\n

Film production company Paramount blamed a third-party vendor for the error, and moved to correct the situation with an amended version of the poster. However, they have not satisfied the people of Hong Kong very much \u2014 rather than removing the Oriental Pearl Tower, the new poster sees Shanghai replace the entire of Hong Kong, leaving many in the city feeling marginalized.<\/p>\n

Lesson for the day: Never stop learning about cities around the world, and be casual about buildings at your peril. If there is one thing we can all agree on, it is that an alien invasion is no excuse for architectural ignorance \u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

In today\u2019s connected world, the price of a mistake \u2014 particularly within the realms of media \u2014 is higher than ever. This is something that the marketing team in charge of promoting upcoming sci-fi blockbuster \u201cArrival\u201d discovered in the most striking way possible this week, as their carefully crafted poster campaign drew attention for all…<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"projects","architizer_featured_image":"1732593","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,3],"tags":[],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-21374","post","type-post","status-publish","format-standard","hentry","category-industry","category-inspiration"],"acf":[],"yoast_head":"\nSpot the Mistake: This Movie Poster Provides a Harsh Lesson in the Importance of Architectural Awareness - Architizer Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architizer.com\/blog\/inspiration\/industry\/spot-the-mistake\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spot the Mistake: This Movie Poster Provides a Harsh Lesson in the Importance of Architectural Awareness - Architizer Journal\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s connected world, the price of a mistake \u2014 particularly within the realms of media \u2014 is higher than ever. 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