{"id":21356,"date":"2015-02-26T16:00:00","date_gmt":"2015-02-26T16:00:00","guid":{"rendered":"http:\/\/architizer.wpengine.com\/10th-modernism-week\/"},"modified":"2022-05-31T11:47:42","modified_gmt":"2022-05-31T15:47:42","slug":"10th-modernism-week","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/practice\/details\/10th-modernism-week\/","title":{"rendered":"A Passion for Preservation at 10th Annual Modernism Week in Palm Springs"},"content":{"rendered":"

For many vacationers, the resort town of Palm Springs is just that: a place to lie by the pool, view the mountains, and enjoy the sun. Every February, however, this small desert city about 100 miles from Los Angeles sees a massive influx of designers, collectors, architects, and anyone else who loves its influential buildings. The \u201cModernists,\u201d as the signs in front of hotels and event venues say.<\/p>\n

\n\t\n\t\n\t

\u00a9 DAVID A. LEE<\/p>\n\t<\/div>\n
The 2015 Modernism Week tour bus. Photo by David A. Lee<\/i><\/p>\n

Now in its 10th year, Modernism Week has grown to be part academic conference, part architectural tourism, complete with a series of stylish evening parties where people show off their best vintage looks. Crowds suddenly flood the small downtown area, piling into double-decker sightseeing buses normally seen in New York or Hollywood to get glimpses of the desert\u2019s Mid-Century neighborhoods.<\/p>\n

Palm Springs remains particularly significant because architects in the desert were so effective at bringing modernism to public spaces. <\/p><\/blockquote>\n

The events don\u2019t just cover local history though. They celebrate all aspects of the modernist aesthetic. Lectures focus on everything from in-depth theoretical looks at masterpieces like Richard Neutra\u2019s Kaufman House to Todd Oldham\u2019s keynote address, \u201cTodd Oldham <3\u2019s Alexander Girard,\u201d a fun and whimsical overview of the influential Herman Miller designer\u2019s long career. There was also a day dedicated to Modernism in Michigan and many other place-specific presentations.<\/p>\n

In his lecture on the Palm Springs School, author and architect Alan Hess asserted that Palm Springs remains particularly significant because architects in the desert were so effective at bringing modernism to public spaces. The airport, the school district\u2019s headquarters, gas stations, restaurants, and hotels built from the 1930s through the ’60s filled the city with cutting edge design and buildings intelligently integrated with their surroundings.<\/p>\n

\n\t\n\t\n\t

\u00a9 DAVID A. LEE<\/p>\n\t<\/div>\n
Kaufmann House by Richard Neutra. Photo by David A. Lee<\/i><\/p>\n

\n\t\n\t\n<\/div>\n
Edris House. Photo by Stewart Williams<\/i><\/p>\n

In addition to the fabulous weekend homes built for Hollywood elite of the \u201840s and \u201850s, the Alexander Company enhanced Mid-Century aesthetics by forging 11 neighborhoods of A-Frame tract homes. Exteriors riff on some of the better-known masterpieces, using alternating roofs on the same floor plan to create entirely modernist, unique subdivisions \u2014 a refreshing sight for anyone accustomed to the cookie-cutter streets of so many Southern California communities.<\/p>\n

Waning interest in Palm Springs and modernism throughout the ’70s, ’80s, and ’90s led to the destruction of many notable buildings and some Alexander neighborhoods fell into disrepair and neglect. Rosemary Kreiger, the producer of the Modernism Show, says that back in 1999, \u201cThe real estate market was dramatically undervalued and young buyers from LA and San Francisco could buy great, unrestored vintage ’50s and ’60s houses\u2026 it created a retail market for vintage and mid-century furniture. That made the timing right for us to introduce a modernism show in Palm Springs.\u201d<\/p>\n

\n\t\n\t\n\t

\u00a9 DAVID A. LEE<\/p>\n\t<\/div>\n
Pool view at the Frey House.<\/i><\/p>\n

\n\t\n\t\n\t

\u00a9 DAVID A. LEE<\/p>\n\t<\/div>\n
Rugged exterior view of the Frey House.<\/i><\/p>\n

This current February schedule, jam-packed with events over the course of ten days ending last Sunday, grew out of that original Modernism Show, which remains the week\u2019s centerpiece. Jacques Caussin, a Palm Springs Resident now for 12 years, originally came here after directing the Miami Modernism Show. He saw the opportunity to create something in conjunction with the renewed interest and budding preservation efforts by locals.<\/p>\n

\u201cOne of the reasons we started Modernism week as preservation was thinking that if we can create events during that week, people will come for longer, which obviously has an impact on a place based on tourism. I thought, maybe when some people start hearing the cash register, they will say, \u2018Well hmm, they all came to look at these old buildings, maybe these old buildings aren\u2019t so bad after all!\u2019\u201d<\/p>\n

True to this theory, the Modernism Show has grown to boast 85 national and international exhibitors and a second weekend of \u201cpreviews\u201d in October, expected to draw more than 45,000 visitors and $17 million brought to the region. Along with the growing \u2014 and lucrative \u2014 appreciation of Mid Century aesthetics, Palm Springs saw a shift of attitudes, and the renewed interest has inevitably turned to bona fide preservation.<\/p>\n

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Horizontal view of Tramway Gas Station. Photo by Daniel Chavkin<\/i><\/p>\n

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Tramway Gas Station. Photo by Daniel Chavkin<\/i><\/p>\n

Over the last ten years, Modcom, the local Modernism Committee, along with the Palm Springs Preservation Foundation, have successfully saved many Alexander homes, the Albert Frey Tramway Gas Station, and Downtown Fire Station #1, as well as Donald Wexler\u2019s open air Palm Springs Airport fa\u00e7ade. \u201cIt would not be far-fetched to say that there hasn\u2019t been an insensitive restoration since we started Modernism Week,\u201d adds Caussin.<\/p>\n

The effects also appear in newer developments \u2014 angular condominiums with floor-to-ceiling windows are springing up around the area, paying homage to Wexler, Frey, and Neutra\u2019s iconic residences. Other cities are capitalizing on the successful approach as well, with Phoenix, Ariz., and Lansing, Mich., launching similar events to foster appreciation and preservation of their modern works.<\/p>\n

\n\t\n\t\n\t

\u00a9 DAVID A. LEE<\/p>\n\t<\/div>\n
Modern Garden Tour. Photo by David A. Lee<\/i><\/p>\n

\n\t\n\t\n\t

\u00a9 Jim Riche<\/p>\n\t<\/div>\n
Wexler Steel House. Photo By Jim Riche<\/i><\/p>\n

\n\t\n\t\n\t

\u00a9 DAVID A. LEE<\/p>\n\t<\/div>\n
Party at Sinatra House. Photo by David A. Lee<\/i><\/p>\n

Even as massive an event it is now, Modernism Week remains a place to investigate and find inspiration from these historic designs. \u201cThe people who come to Modernism Week,\u201d Caussin says, \u201care intellectually curious, more than curious, rabid about learning.\u201d He and his fellow modernists are happy to oblige by ensuring that future generations will have the chance to appreciate the historic architecture of Palm Springs.<\/p>\n

\n\t\n\t\n\t

\u00a9 DAVID A. LEE<\/p>\n\t<\/div>\n
Dusk view of Frey House.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

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