{"id":21114,"date":"2017-02-16T20:45:00","date_gmt":"2017-02-16T20:45:00","guid":{"rendered":"http:\/\/architizer.wpengine.com\/big-san-pellegrino\/"},"modified":"2022-05-31T07:32:13","modified_gmt":"2022-05-31T11:32:13","slug":"big-san-pellegrino","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/inspiration\/industry\/big-san-pellegrino\/","title":{"rendered":"BIG Envisions a Colossal Arcade for San Pellegrino\u2019s New Factory in Bergamo, Italy"},"content":{"rendered":"

BIG (Bjarke Ingels Group)<\/a> has won an international competition for the design of esteemed mineral water company San Pellegrino\u2019s new factory and headquarters in Bergamo, Italy.<\/p>\n

The new campus is projected to be a 17,500-square-meter [188,000-square-foot] addition to the existing bottling plant, which rests on the banks of the Brembo River in Italy\u2019s northern region of Lombardy. The complex will house the company\u2019s flagship factory and headquarters as well as public cultural and educational facilities.<\/p>\n

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BIG\u2019s design draws from Italy\u2019s deep tradition of classical architecture and urban design, proposing a snaking row of repeated archways along the banks of the river bifurcated by a multilevel piazza. \u201cThe arcade, the viale, the piazza and the portico create an architectural environment where production and consumption, nature and architecture, outside and inside and making and enjoying are accommodated in an integrated way to elevate the experience for visitors as well as San Pellegrino staff,\u201d said BIG of the design. <\/p>\n<\/p>\n

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After competing as finalist in the competition against Dutch firm MVRDV<\/a>, BIG\u2019s design was selected by San Pellegrino as \u201cthe most representative of our brand values and our company\u2019s commitment,\u201d San Pellegrino\u2019s President and CEO Stefano Agostini said in the press release. The design is intended to make transparent to visitors the 30-year journey of the purifying of San Pellegrino mineral water, and the company hopes the new facility will garner increased economic prosperity and quality of working conditions for its staff and the surrounding region.<\/p>\n<\/p>\n

\n\t\n\t\n<\/div>\n\n

\u201cLike the mineral water itself, the new San Pellegrino Factory and Experience Lab will seem to spring from its natural source,\u201d said Bjarke Ingels of the winning proposal. \u201cWe propose to wash away the traditional segregation between front and back of house and to create a seamless continuity between the environment of production and consumption and preparation and enjoyment.\u201d<\/p>\n

\n\t\n\t\n<\/div>\n\n

The colossal arcade will ripple through each programmatic area of the facility, from the offices, dining and reception areas through to the bottling facilities. The renderings reveal a design of tall and slender arches that promise to cultivate a vastness of interior space while maintaining a dynamic dialogue with the natural site of San Pellegrino\u2019s water sourcing, including the surrounding mountains and Brembo River.<\/p>\n

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Combining a sensitivity to Italy\u2019s rich history of artisan craftsmanship and an idealism for the cultivation of new social programming, BIG\u2019s design promises to capture the time-honored heritage of San Pellegrino while accelerating the brand to the future.<\/p>\n

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All images courtesy of BIG<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

BIG (Bjarke Ingels Group) has won an international competition for the design of esteemed mineral water company San Pellegrino\u2019s new factory and headquarters.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"projects","architizer_featured_image":"1943866","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,3],"tags":[],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-21114","post","type-post","status-publish","format-standard","hentry","category-industry","category-inspiration"],"acf":[],"yoast_head":"\nBIG Envisions a Colossal Arcade for San Pellegrino\u2019s New Factory in Bergamo, Italy - Architizer Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architizer.com\/blog\/inspiration\/industry\/big-san-pellegrino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIG Envisions a Colossal Arcade for San Pellegrino\u2019s New Factory in Bergamo, Italy - 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