{"id":210267,"date":"2026-01-28T08:01:29","date_gmt":"2026-01-28T13:01:29","guid":{"rendered":"https:\/\/architizer.com\/blog\/?p=210267"},"modified":"2026-01-21T10:23:58","modified_gmt":"2026-01-21T15:23:58","slug":"the-flat-wall-is-dead-designers-sensory-revolt-against-the-instagram-interior","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/practice\/materials\/the-flat-wall-is-dead-designers-sensory-revolt-against-the-instagram-interior\/","title":{"rendered":"The Flat Wall Is Dead: Designers\u2019 Sensory Revolt Against the Instagram Interior"},"content":{"rendered":"

The jury is deliberating... stay tuned for the winners of<\/i> Architizer's A+Product Awards<\/i><\/span><\/a>! Register for the <\/i>A+Product Awards Newsletter<\/i><\/span><\/a> to receive future program updates.<\/i><\/p><\/p>\n

In the past couple of decades, \u201cthe wall\u201d as a surface has been rather ignored in terms of architectural resolution and interior design. The rise of the open plan space \u2014 where circulation was prioritized over enclosure \u2014 as well as furniture celebrated as objects that carried spatial identity, led to \u201cthe wall\u201d becoming a screen, a background, rather than a tactile surface with material presence. This, in addition to the misapplied legacy of minimalism paired with the need for \u201cInstagrammable\u201d backdrops, encouraged smooth plaster finishes and Farrow & Ball neutrals to become the dominant decoration choices for these vertical surfaces.<\/p>\n

And yet, this year\u2019s Product Awards winners<\/a> display cladding systems and finishes with depth, texture and thickness. It appears that there has been a quiet rebellion amongst architects, who once again elevate the wall into an inhabited element rather than a cosmetic one.<\/p>\n

\"Wanderlust

Wanderlust<\/a> by Jill Malek<\/a> | Jury Winner, Walls & Wall Coverings, 2025 A+Product Awards\u00a0<\/em><\/p><\/div>\n

Starting with Wanderlust<\/a> by Jill Malek<\/a>, this mural collection draws inspiration from the designer\u2019s travels: the expansive terrains of Iceland, the undulating, glistening mountaintops of Sedona and finally, the endless textures found in the city of Tokyo. The designer introduces the idea of \u201cfunctional artwork\u201d, i.e., a wall treatment that responds carefully to its context. To be more specific, apart from their conceptual dimension, the murals can be scaled and composed uniquely, tailored to each space, allowing every installation to respond rather than impose a fixed image.<\/p>\n

Wanderlust is a characteristic example of a wall finish that resists easy consumption. Even though such murals might steal the spotlight and photograph poorly, they perform well in real space. The mural\u2019s complexity and customizability form a palpable surface, one that changes with light, proximity or movement. In parallel, the specific collection introduces the \u201creturn of the hand\u201d \u2014 not via a nostalgic reminiscence of craft but as material presence \u2014 regardless of whether that presence is achieved through industrial precision or handcrafted processes.<\/p>\n

\"The

The Pleat&Weave Collection<\/a>\u00a0by Plyboo (Smith & Fong)<\/a> | Popular Choice Winner, Walls & Wall Coverings, 2025 A+Product Awards\u00a0<\/em><\/p><\/div>\n

In contrast to popular opinion, a flat wall is not sustainable; in fact, such surfaces thrive on disposability. A lightweight plasterboard system, for instance, is easy to install, paint and eventually be replaced, offering ease but at the cost of being environmentally inefficient and heavily consumptive. However, the Pleat&Weave Collection<\/a> by Plyboo (Smith & Fong)<\/a>\u00a0suggests a wall finish that is highly durable and ecologically conscious. The design uses bamboo as the primary material to create panels that balance organic texture with engineered precision. Bamboo lasts longer than most wood-type products, while also being biodegradable and contributing to reducing deforestation.<\/p>\n

Nevertheless, the specific product\u2019s advantage is not merely its positive sustainable impact. The patterns etched on the panels are inspired by traditional weaving techniques, featuring chevron motifs and accordion pleats that create spatial narratives and rhythm. These patterns, in combination with the use of natural materials, aim to create environments that trigger positive neuro-aesthetic responses. In doing so, the wall shifts from a passive enclosure to an active sensory and spatial agent, playing with light and texture. It ceases from being just a natural backdrop and becomes a performative interface that delivers a heightened architectural experience.<\/p>\n

\"Biowood

Biowood<\/a>\u00a0by BARRISOL<\/a> | Finalist, Best of the Year – Sustainable Design, 2025 A+Product Awards\u00a0<\/em><\/p><\/div>\n

Finally, to push against the wall (rather than accept it as a limit), the Biowood<\/a> product by BARRISOL<\/a> expands the wall\u2019s role beyond enclosure. The Biowood range features eco-friendly fabrics \u2013 upon which any image can be printed \u2013 crafted from up to 92% natural ingredients that can dress up various interior surfaces and particularly ceilings. The product can be installed quickly, producing zero debris or dust and can be easily fitted and refitted without damaging the existing structure. However, apart from their durability and eco-friendly composition, these fabrics are equally functional. They are resistant to water and humidity, thus becoming ideal for high-moisture areas such as bathrooms, swimming pools, etc. and have a high fire tolerance. In that sense, the product does not merely operate as decorative cladding but becomes a form of intelligence, functioning in this case, as a barrier for humidity and water.<\/p>\n

These three Product Award winners have signaled a growing discomfort regarding interiors that were designed mainly for instant consumption and digital circulation. They advocate for spaces where the surface is transformed once more into a protagonist, not in a stylistic manner but as a performative agent. Consequently, the wall forms relationships between body and movement, light and shadow, architecture and context, becoming materially as well as sensorily activated. Ultimately, the \u201cdeath of the flat wall\u201d signifies a change in architectural values, where architects shift from visual neutrality into tactile engagement.<\/p>\n

The jury is deliberating... stay tuned for the winners of<\/i> Architizer's A+Product Awards<\/i><\/span><\/a>! Register for the <\/i>A+Product Awards Newsletter<\/i><\/span><\/a> to receive future program updates.<\/i><\/p><\/p>\n

Featured Image: Wanderlust<\/a> by Jill Malek<\/a> | Jury Winner, Walls & Wall Coverings, 2025 A+Product Awards\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A quiet rebellion amongst designers is elevating the humble wall into an inhabited architectural element rather than a cosmetic one.<\/p>\n","protected":false},"author":370,"featured_media":210270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"insert","architizer_featured_image":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,2],"tags":[29245],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-210267","post","type-post","status-publish","format-standard","hentry","category-materials","category-practice","tag-product-awards"],"acf":[],"yoast_head":"\nThe Flat Wall Is Dead: Designers\u2019 Sensory Revolt Against the Instagram Interior - Architizer Journal<\/title>\n<meta name=\"description\" content=\"A quiet rebellion amongst designers is elevating the humble wall into an inhabited architectural element rather than a cosmetic one.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architizer.com\/blog\/?p=210267\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Flat Wall Is Dead: Designers\u2019 Sensory Revolt Against the Instagram Interior - 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