{"id":19339,"date":"2017-01-18T18:00:00","date_gmt":"2017-01-18T18:00:00","guid":{"rendered":"http:\/\/architizer.wpengine.com\/neuroscience-in-architecture\/"},"modified":"2022-05-31T07:42:41","modified_gmt":"2022-05-31T11:42:41","slug":"neuroscience-in-architecture","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/inspiration\/stories\/neuroscience-in-architecture\/","title":{"rendered":"Cognitive Design: How Evidenced-Based Research Can Help Enhance Architecture"},"content":{"rendered":"<h4>This feature has been created in collaboration with <a href=\"http:\/\/urbannext.net\/\" target=\"_blank\" rel=\"noopener\">urbanNext<\/a>, a multi-platform aimed at developing, disseminating and distributing content centered on architecture through a focus on the contemporary human milieu and its challenges. Architizer features a weekly discussion from urbanNext\u2019s journals to support its investigation of urban conditions and innovations facing the architectural profession today.<\/h4>\n<p>Predicting social behavior and usability in architecture presents an age-old conundrum in the profession. An architect cannot truly understand how a building\u2019s social programs will be hosted and facilitated in a space until it is built and occupied. Behavioral and spatial studies of existing architecture works certainly function as powerful precedents in architectural research, but the challenge, and simultaneously the beauty, of architecture is that each new building engenders a unique experience.<\/p>\n<p>Now, a host of new technologies \u2014 virtual reality, spatial analysis, high-speed computing \u2014 have become available to architects to make closer and more refined projects about how their buildings will play out. It is Christoph H\u00f6lscher and Victor Schinazi\u2019s belief that these technologies, combined with \u201cgood basic research on spatial cognition,\u201d can provide a powerful toolset to architects\u2019 design processes.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/159935847?title=0&amp;byline=0&amp;portrait=0\" width=\"713\" height=\"401\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe><\/p>\n<p><i>Viewing on mobile? <a href=\"https:\/\/vimeo.com\/159935847\" target=\"_blank\" rel=\"noopener\">Click here<\/a>.<\/i><\/p>\n<p>H\u00f6lscher and Schinazi, the Chairs of the Cognitive Science Department at ETH Zurich, were interviewed by urbanNext in Barcelona about how they are working to apply cognitive science tactics to architects and designers. \u201cGetting involved at earliest stages of real architectural design of public spaces such as universities and libraries, it\u2019s only now starting,\u201d says Christoph, \u201cand one aspect that we already use quite successfully is in teaching.\u201d<\/p>\n<div class=\"wp-caption\">\n\t\n\t<img class=\"lazy\"\n\t\tsrc=\"https:\/\/blog.architizer.com\/wp-content\/themes\/architizer\/assets\/images\/blank.png\"\n\t\tdata-src=\"https:\/\/architizer-prod.imgix.net\/mediadata\/projects\/402009\/3b32bd05.jpg?fit=max&#038;w=1680&#038;q=60&#038;auto=format&#038;auto=compress&#038;cs=strip\"\n\t\t\t\t\tdata-srcset=\"https:\/\/architizer-prod.imgix.net\/mediadata\/projects\/402009\/3b32bd05.jpg?fit=max&amp;w=1680&amp;q=60&amp;auto=format&amp;auto=compress&amp;cs=strip 1680w,https:\/\/architizer-prod.imgix.net\/mediadata\/projects\/402009\/3b32bd05.jpg?fit=max&amp;w=1080&amp;q=60&amp;auto=format&amp;auto=compress&amp;cs=strip 1080w,https:\/\/architizer-prod.imgix.net\/mediadata\/projects\/402009\/3b32bd05.jpg?fit=max&amp;w=760&amp;q=60&amp;auto=format&amp;auto=compress&amp;cs=strip 760w,https:\/\/architizer-prod.imgix.net\/mediadata\/projects\/402009\/3b32bd05.jpg?fit=max&amp;w=625&amp;q=60&amp;auto=format&amp;auto=compress&amp;cs=strip 625w,https:\/\/architizer-prod.imgix.net\/mediadata\/projects\/402009\/3b32bd05.jpg?fit=max&amp;w=368&amp;q=60&amp;auto=format&amp;auto=compress&amp;cs=strip 368w\"\n\t\t\tsizes=\"(min-width: 1680px) 1680px,(min-width: 1080px) 1080px,(min-width: 760px) 760px,(min-width: 625px) 625px,368px\"\n\t\t\t\talt=\"\u00a9 REX\"\n\t\titemprop=\"contentUrl\"\n\t>\n\t<p class=\"wp-caption-text\">\u00a9 REX<\/p>\n\t<\/div>\n\n<p><i>H\u00f6lscher and Schinazi are interested in examining the complex programming of the 21st Century Library. They view <\/i><i><a href=\"http:\/\/architizer.com\/firms\/oma\/\" target=\"_blank\" rel=\"noopener\">OMA<\/a>\u2019<\/i><i>s <a href=\"http:\/\/architizer.com\/projects\/seattle-central-library\/\" target=\"_blank\" rel=\"noopener\">Seattle Central Library<\/a> as a great paradigm for contemporary social programming.<\/i><\/p>\n<p>\u201cUltimately there\u2019s always this biological aspect of generations. So just like the computerization has swept through architecture schools in the last 20 years and has changed how students learn, I think the science-based and evidence-based approach also will take similar amounts of time,\u201d he continues. H\u00f6lscher and Schinazi believe that this kind of evidence-based approach will quickly become embedded into an architect\u2019s design process as technology and software continue to become integral to the profession, such as BIM, \u201cwhich happens to generate exactly the kind of data we need as input for our studies,\u201d says H\u00f6lscher.<\/p>\n<p>H\u00f6lscher and Schinazi believe there is an inherent danger in the way modeling software, such as renderings, simulates environments and often idealizes speculative spaces. \u201cThere\u2019s a big distinction between whether a project or tool or an app demos well versus whether it performs well with real people,\u201d says H\u00f6lscher.<\/p>\n<div class=\"wp-caption\">\n\t\n\t<img class=\"lazy\"\n\t\tsrc=\"https:\/\/blog.architizer.com\/wp-content\/themes\/architizer\/assets\/images\/blank.png\"\n\t\tdata-src=\"https:\/\/architizer-prod.imgix.net\/mediadata\/projects\/402009\/bcc35dac.jpg?fit=max&#038;w=1680&#038;q=60&#038;auto=format&#038;auto=compress&#038;cs=strip\"\n\t\t\t\t\tdata-srcset=\"https:\/\/architizer-prod.imgix.net\/mediadata\/projects\/402009\/bcc35dac.jpg?fit=max&amp;w=1680&amp;q=60&amp;auto=format&amp;auto=compress&amp;cs=strip 1680w,https:\/\/architizer-prod.imgix.net\/mediadata\/projects\/402009\/bcc35dac.jpg?fit=max&amp;w=1080&amp;q=60&amp;auto=format&amp;auto=compress&amp;cs=strip 1080w,https:\/\/architizer-prod.imgix.net\/mediadata\/projects\/402009\/bcc35dac.jpg?fit=max&amp;w=760&amp;q=60&amp;auto=format&amp;auto=compress&amp;cs=strip 760w,https:\/\/architizer-prod.imgix.net\/mediadata\/projects\/402009\/bcc35dac.jpg?fit=max&amp;w=625&amp;q=60&amp;auto=format&amp;auto=compress&amp;cs=strip 625w,https:\/\/architizer-prod.imgix.net\/mediadata\/projects\/402009\/bcc35dac.jpg?fit=max&amp;w=368&amp;q=60&amp;auto=format&amp;auto=compress&amp;cs=strip 368w\"\n\t\t\tsizes=\"(min-width: 1680px) 1680px,(min-width: 1080px) 1080px,(min-width: 760px) 760px,(min-width: 625px) 625px,368px\"\n\t\t\t\talt=\"\u00a9 REX\"\n\t\titemprop=\"contentUrl\"\n\t>\n\t<p class=\"wp-caption-text\">\u00a9 REX<\/p>\n\t<\/div>\n\n<p><i><a href=\"http:\/\/architizer.com\/projects\/seattle-central-library\/\" target=\"_blank\" rel=\"noopener\">Seattle Central Library<\/a><\/i><\/p>\n<p>\u201cI think what is perhaps the first step towards that is to get architects interested in the more quantitative aspect or the understanding of behavior in whatever design,\u201d says Schinazi. \u201cOnce you get them interested \u2026 and they collect the data, the idea of collecting and playing with numbers, then you start seeing the magic in a way. You can see them using these numbers to enhance their design.\u201d<\/p>\n<p>{% partner_block logo=&#8221;\/static\/img\/partners\/urbannext.png&#8221; description=&#8221;urbanNext is a multi-platform aimed at developing and distributing architectural content.&#8221; call_to_action=&#8221;Visit urbanNext \u2192&#8221; url=&#8221;https:\/\/urbannext.net\/&#8221; %}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Predicting social behavior and usability in architecture presents an age-old conundrum in the profession.<\/p>\n","protected":false},"author":49,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"projects","architizer_featured_image":"1903065","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,5],"tags":[],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-19339","post","type-post","status-publish","format-standard","hentry","category-inspiration","category-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - 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