Frameless<\/a>\u201d is the UK\u2019s largest permanent multi-sensory art experience. In 1928, the Regal, one of the country\u2019s most renowned cinemas, opened in Marble Arch in central London. Following WWII, the building reopened as Odeon movie theatre and in 2016, it became a mixed-use residential development with a very large (and empty) basement, initially intended to be converted yet into another cinema. Instead, the space was eventually transformed into four galleries, showcasing some of the world\u2019s greatest works of art in the most innovative and immersive way possible.<\/p>\nVisitors experience the works of Dali, Monet, Kandinsky and van Gogh literally from the inside: they are not mere observers but rather stand within the art that envelops them, able to see, experience, and to some extent interact with the paintings\u2019 tiniest details, while listening to carefully crafted soundscapes. The four galleries, Beyond Reality, Color in Motion, the World Around Us and the Art of Abstraction, recreate, through a series of projections, famous paintings from surrealism to impressionism and abstraction, and redefine what a traditional art gallery should be.<\/p>\n