{"id":18854,"date":"2016-11-30T15:30:00","date_gmt":"2016-11-30T15:30:00","guid":{"rendered":"http:\/\/architizer.wpengine.com\/integrating-tech\/"},"modified":"2022-05-31T07:57:38","modified_gmt":"2022-05-31T11:57:38","slug":"integrating-tech","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/practice\/materials\/integrating-tech\/","title":{"rendered":"Integrating Tech Into Stylish, Minimalist Interiors \u2014 Unobtrusively"},"content":{"rendered":"

When New York City\u2013based equities trader Laurence Cohen purchased one of the three floor-through units in Obsidian House, he also heeded signs to treat the new home as a blank canvas. The 38-year-old had spent the previous decade in a low-ceilinged postwar apartment building in Greenwich Village, and Obsidian House\u2019s Tribeca location, history of innovation (it was one of the first cast-iron buildings in the city and recently daringly modernized by WORKac) and soaring interiors all suggested putting his existing furniture into storage.<\/p>\n

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Cohen residence; photos by Julia Rexon \/ Architizer<\/i><\/p>\n

One of Cohen\u2019s first selections for this tabula rasa was the Sony 4K Ultra Short Throw Projector<\/a>, which projects images from broadcast television, Netflix and other sources directly onto a wall from an unobtrusive system of freestanding modules. The product had won an Architizer A+Award the first year it was released (2015), and it immediately seduced Cohen, as well. He experienced the combination of short-range projection and 4k imaging on a research trip to the New York flagship of ddc and remembers how its maximum image size of 147 inches captured his attention in the showroom immediately. These dimensions were perfectly suited to his future loft space, which would otherwise dwarf a more standard-issue 54- or even 70-inch flat-screen television.<\/p>\n

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Cohen residence<\/i><\/p>\n
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Cohen residence<\/i><\/p>\n

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Designs for Cohen residence; Renderings by Decorilla<\/i><\/p>\n

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Designs for Cohen residence; Renderings by Decorilla<\/i><\/p>\n

Cohen did not commit to the product at first sight. Rather, he commissioned Joyce Elizabeth Tranchida of Decorilla to weigh that specific decision and to fit out the WORKac interior generally, after discovering Tranchida through Decorilla<\/a>, the online decorating platform that she co-founded in 2013. Tranchida showed Cohen different strategies for installing a flat-screen TV on the wall or within cabinetry or for specifying a traditional projector system. \u201cThe alternatives were cumbersome,\u201d he determined from the exercise, and he put his name on Sony\u2019s waitlist.<\/p>\n

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Front view<\/i><\/p>\n

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Top view<\/i><\/p>\n
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The company then dispatched specialists to Obsidian House to make sure that Cohen\u2019s new home could accommodate the projector. This team verified that the wall dimensions in the loft\u2019s living area were a sure fit and that its plaster finish was smooth enough to show the crystal-clear picture. Cohen did, however, have to move electric outlets so as not to interfere with the projection area.<\/p>\n

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\u00a9 Karin Kohlberg<\/p>\n\t<\/div>\n
Installation at the launch event, New York City; photos by Karin Kohlberg, karinkohlbergnyc.com<\/i><\/p>\n

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Cohen says that initially he was equally attracted to the Sony 4K Ultra Short Throw Projector as an object. The modules\u2019 low-slung proportions and stacked aluminum fins set exactly the tone he imagined for life in Obsidian House. To underscore its sleekness, here the modules for the projector, speakers and other equipment are arranged in series to resemble a stylish, low cabinet.<\/p>\n

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Installation at the launch event, New York City<\/i><\/p>\n

And just as Cohen and Tranchida prepared the space to optimize the projector\u2019s performance, they composed the living area\u2019s other furnishings to harmonize with the product. \u201cWe definitely built around it,\u201d Tranchida says, \u201cso we tried to use a lot of designer pieces to support that aesthetic.\u201d A blue Natuzzi sofa will face the projection surface, and pendant lighting by Bocci and Tom Dixon \u2014 suspended above the ash dining table and the kitchen\u2019s marble-topped peninsula, respectively \u2014 emphasize the height of the ceiling. Currently the collaborators are exploring artwork to mount to the opposite wall and considering Moroccan rugs that will add texture underneath the lounge seating.<\/p>\n

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Projecting fine art for the walls. (Actual appearance of projection varies depending on content and ambient light.)<\/i><\/p>\n

In the meantime, Cohen is already entertaining friends and family at his new home. \u201cThe projector creates an extraordinary home experience. I really do view this as being art,\u201d he says. Image definition and size work in tandem with integrated stereo technology to fully immerse guests in the content of Cohen\u2019s choosing, while the homeowner has been indulging in series like \u201cNarcos\u201d and sports during his alone time. You can almost step over the linear modules and into scene, he says. And when the power is off, the Sony 4K Ultra Short Throw Projector has indoctrinated him completely in the world of good design.<\/p>\n

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Look for The Amazing Spider-Man 2\u2122 on Blu-ray Disc\u2122 (\u00a9 2014 Layout and Design Sony Pictures Home Entertainment Inc. All Rights Reserved; \u00a9 2014 CPII.\u2122 & \u00a9 2014 Marvel. All Rights Reserved.)<\/i><\/p>\n

To learn more: http:\/\/www.sony.com\/electronics\/projectors-4k\/lspx-w1s<\/a><\/a><\/p>\n

<\/a>Inquiries: https:\/\/sony.qualtrics.com\/SE\/?SID=SV_br6Jxb5qpqdsD89<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When New York City\u2013based equities trader Laurence Cohen purchased one of the three floor-through units in Obsidian House, he also heeded signs to treat the new home as a blank canvas. The 38-year-old had spent the previous decade in a low-ceilinged postwar apartment building in Greenwich Village, and Obsidian House\u2019s Tribeca location, history of innovation…<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"projects","architizer_featured_image":"1830873","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,7],"tags":[14],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-18854","post","type-post","status-publish","format-standard","hentry","category-inspiration","category-materials","tag-sponsored"],"acf":[],"yoast_head":"\nIntegrating Tech Into Stylish, Minimalist Interiors \u2014 Unobtrusively - Architizer Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architizer.com\/blog\/practice\/materials\/integrating-tech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrating Tech Into Stylish, Minimalist Interiors \u2014 Unobtrusively - Architizer Journal\" \/>\n<meta property=\"og:description\" content=\"When New York City\u2013based equities trader Laurence Cohen purchased one of the three floor-through units in Obsidian House, he also heeded signs to treat the new home as a blank canvas. 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