{"id":178942,"date":"2023-06-06T11:15:06","date_gmt":"2023-06-06T15:15:06","guid":{"rendered":"https:\/\/architizer.com\/blog\/?p=178942"},"modified":"2024-12-15T05:12:20","modified_gmt":"2024-12-15T10:12:20","slug":"3d-computer-model-versus-physical-model","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/inspiration\/stories\/3d-computer-model-versus-physical-model\/","title":{"rendered":"&#8220;3D Computer Models Will Never Replace Physical Models. Change My Mind.&#8221;"},"content":{"rendered":"<p><i><a href=\"https:\/\/architizer.com\/blog\/inside-architizer\/updates\/2023-vision-awards-introduction\/\" target=\"_blank\" rel=\"noopener\">Architizer\u2019s Vision Awards<\/a> is celebrating the continued relevance and vital importance of architectural model-making with a special <strong>Physical Models\u00a0Category.\u00a0<\/strong><a href=\"https:\/\/info.architizer.com\/vision-awards?utm_source=architizer&amp;utm_medium=blog&amp;utm_campaign=nav\" target=\"_blank\" rel=\"noopener\">Learn more and start your submission<\/a>\u00a0before the Main Entry Deadline on\u00a0<strong>June 9th.\u00a0<\/strong>\u00a0<\/i><\/p>\n<p>Scale models are as old as architecture. They were gifts, offerings or funerary objects before they became design tools for architects and designers. Model-making could have been relegated to a less significant craft or even disappeared with the rise of 3D computer-generated visualizations. Yet, these miniature representations of the built world remain an essential tool that facilitates the creative process for architects and helps communicate ideas to clients. Moreover, they are artful artifacts for everyone to enjoy.<\/p>\n<hr \/>\n<h3>The Unsettling Perfection of 3D Computer Models<\/h3>\n<div id=\"attachment_178953\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-178953\" class=\"size-full wp-image-178953 lazy lazy_media_item\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/Jorn_Utzons_Bagsvaerd_Church_featured_in_the_Stagecraft_Models_and_Photos_Exhibition-scaled.jpg\" alt=\"A model of Jorn Utzon's Bagsv\u00e6rd Church by former GSAPP students and accompanying photograph by James Ewing. Featured in the Stagecraft: Models and Photos exhibition at the Arthur Ross Architecture Gallery at Columbia GSAPP.\" width=\"2560\" height=\"1703\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/Jorn_Utzons_Bagsvaerd_Church_featured_in_the_Stagecraft_Models_and_Photos_Exhibition-scaled.jpg 2560w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Jorn_Utzons_Bagsvaerd_Church_featured_in_the_Stagecraft_Models_and_Photos_Exhibition-300x200.jpg 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Jorn_Utzons_Bagsvaerd_Church_featured_in_the_Stagecraft_Models_and_Photos_Exhibition-1024x681.jpg 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Jorn_Utzons_Bagsvaerd_Church_featured_in_the_Stagecraft_Models_and_Photos_Exhibition-768x511.jpg 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Jorn_Utzons_Bagsvaerd_Church_featured_in_the_Stagecraft_Models_and_Photos_Exhibition-1536x1022.jpg 1536w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Jorn_Utzons_Bagsvaerd_Church_featured_in_the_Stagecraft_Models_and_Photos_Exhibition-2048x1363.jpg 2048w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Jorn_Utzons_Bagsvaerd_Church_featured_in_the_Stagecraft_Models_and_Photos_Exhibition-400x266.jpg 400w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><p id=\"caption-attachment-178953\" class=\"wp-caption-text\"><em>A model of <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Jorn_Utzon's_Bagsv%C3%A6rd_Church_featured_in_the_Stagecraft_Models_and_Photos_Exhibition.jpg\" target=\"_blank\" rel=\"noopener\">Jorn Utzon&#8217;s Bagsv\u00e6rd Church and an accompanying photograph by James Ewing <\/a> featured in the Stagecraft Models and Photos Exhibition. <a href=\"https:\/\/commons.wikimedia.org\/wiki\/User:GSAPPstudent\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a><a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/legalcode\" target=\"_blank\" rel=\"license noopener\">CC BY-SA 4.0<\/a><\/em><\/p><\/div>\n<p>Like physical scale models, 3D computer visualizations are valuable design tools. However, in their race to create ever-so-perfect representations of architectural designs, digital models have changed the way we conceive and perceive physical space when designing. Accuracy and realistic approach are downplayed in favor of fantastic renderings. Form, scale, color, texture, transparency, reflection and lighting \u2014 all critical design elements \u2014 are heightened to impossible levels.<\/p>\n<div id=\"attachment_178943\" style=\"width: 2168px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-178943\" class=\"size-full wp-image-178943 lazy lazy_media_item\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/3D-renderings.jpg\" alt=\"3D computer renderings. M50 Art Hotel\/MUDA-Architects\" width=\"2158\" height=\"1178\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/3D-renderings.jpg 2158w, https:\/\/blog.architizer.com\/wp-content\/uploads\/3D-renderings-300x164.jpg 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/3D-renderings-1024x559.jpg 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/3D-renderings-768x419.jpg 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/3D-renderings-1536x838.jpg 1536w, https:\/\/blog.architizer.com\/wp-content\/uploads\/3D-renderings-2048x1118.jpg 2048w, https:\/\/blog.architizer.com\/wp-content\/uploads\/3D-renderings-400x218.jpg 400w\" sizes=\"auto, (max-width: 2158px) 100vw, 2158px\" \/><p id=\"caption-attachment-178943\" class=\"wp-caption-text\"><em>Soft lighting and homogenous greenery make the building stand out in its location (left); the same soft light harmonizes with the attractive wavy forms of the building&#8217;s interior(right). While both images are eye-catching, they fail to show a realistic perception of the spatial qualities and the building&#8217;s relationship with its surroundings. 3D computer renderings of <a href=\"https:\/\/architizer.com\/projects\/m50-art-hotel\/\" target=\"_blank\" rel=\"noopener\">M50 Art Hotel<\/a> by <a href=\"https:\/\/architizer.com\/firms\/muda-architects\/\" target=\"_blank\" rel=\"noopener\">MUDA-Architects<\/a>.<\/em><\/p><\/div>\n<p>More often than not, 3D models are fancy renditions made to impress, yet they can be misleading representations when they fail to imagine the realistic implementation of the design elements. The creation of an honest 3D model takes accuracy in execution and a realistic approach. When the wrong approach is taken to a project&#8217;s representation, the results can lead to unrealistic expectations on the part of the client.<\/p>\n<p>The meticulous process of model-making encourages inward conversations. Physical models are a tool for thinking, analyzing, questioning and resolving. Physical models translate hand-sketched ideas into a three-dimensional format. For some architects, one cannot exist independent of the other. They move back and forth between the drafting desk and the model-making table, adjusting lines or folding planes. The architect walks around its miniature creation and crouches to glance at the interior as the model takes shape. Whether it&#8217;s an architect building the model or a client looking at it while listening to the architect&#8217;s explanations, their connection with the model is personal and profound.<\/p>\n<hr \/>\n<h3>Study Models versus Presentation Models<\/h3>\n<div id=\"attachment_178944\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-178944\" class=\"size-full wp-image-178944 lazy lazy_media_item\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/Wooden-scale-models-scaled.jpg\" alt=\"East 34th \/ MAD (left); Organic Farm \/ ARCHSTUDIO (right).\" width=\"2560\" height=\"796\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/Wooden-scale-models-scaled.jpg 2560w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Wooden-scale-models-300x93.jpg 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Wooden-scale-models-1024x319.jpg 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Wooden-scale-models-768x239.jpg 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Wooden-scale-models-1536x478.jpg 1536w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Wooden-scale-models-2048x637.jpg 2048w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Wooden-scale-models-400x124.jpg 400w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><p id=\"caption-attachment-178944\" class=\"wp-caption-text\"><em>The simple wood model for the <a href=\"https:\/\/architizer.com\/projects\/east-34th\/\" target=\"_blank\" rel=\"noopener\">East 34th Tower<\/a> by <a class=\"bluelink js-use-pushstate\" href=\"https:\/\/architizer.com\/firms\/mad\/\" target=\"_blank\" rel=\"noopener\" data-name=\"firm\">MAD Architects<\/a> (left) gives a sense of dimension and scale (left); Likewise, the wood model for the <a href=\"https:\/\/architizer.com\/projects\/organic-farm-1\/\" target=\"_blank\" rel=\"noopener\">Organic Farm project<\/a> by <a class=\"bluelink js-use-pushstate\" href=\"https:\/\/architizer.com\/firms\/arch-studio-china\/\" target=\"_blank\" rel=\"noopener\" data-name=\"firm\">ARCHSTUDIO<\/a> (right) expresses the distinction between solid and transparent surfaces very effectively.<\/em><\/p><\/div>\n<p>Physical study models are simple and unpretentious. They can be cardboard, balsa wood or foam board assemblies that lend themselves to easy manipulation by adding or removing parts, cutting, folding, pining or gluing. Presentation models, on the other hand, are another story \u2014 they are seen as beautiful and artful artifacts only to be admired. There&#8217;s a hierarchy in the world of physical models.<\/p>\n<p>Architects build models to communicate their design ideas in a three-dimensional format, and models express these ideas enchanting their viewers, who see that the only difference between the building model they are looking at and its life-size counterpart is a ratio.<\/p>\n<div id=\"attachment_178947\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-178947\" class=\"size-full wp-image-178947 lazy lazy_media_item\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/National-Museum-of-Qatar-scaled.jpg\" alt=\"National Museum of Qatar in Doha, Designed by Ateliers Jean Nouvel. Photos by Iwan Baan.\" width=\"2560\" height=\"780\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/National-Museum-of-Qatar-scaled.jpg 2560w, https:\/\/blog.architizer.com\/wp-content\/uploads\/National-Museum-of-Qatar-300x91.jpg 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/National-Museum-of-Qatar-1024x312.jpg 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/National-Museum-of-Qatar-768x234.jpg 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/National-Museum-of-Qatar-1536x468.jpg 1536w, https:\/\/blog.architizer.com\/wp-content\/uploads\/National-Museum-of-Qatar-2048x624.jpg 2048w, https:\/\/blog.architizer.com\/wp-content\/uploads\/National-Museum-of-Qatar-400x122.jpg 400w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><p id=\"caption-attachment-178947\" class=\"wp-caption-text\"><em>The <a href=\"https:\/\/architizer.com\/blog\/practice\/details\/national-museum-of-qatar\/\" target=\"_blank\" rel=\"noopener\">National Museum of Qatar<\/a> in Doha, designed by <a href=\"https:\/\/architizer.com\/firms\/ateliers-jean-nouvel\/\" target=\"_blank\" rel=\"noopener\">Ateliers Jean Nouvel,<\/a> is an expression of the culture and history of the country on the Arabian peninsula. The minimalistic model beautifully evokes the bladelike petals of the desert rose. Photos by <a href=\"https:\/\/architizer.com\/firms\/iwan-baan\/\" target=\"_blank\" rel=\"noopener\">Iwan Baan<\/a>.<\/em><\/p><\/div>\n<p>Study models can be a step toward presentation models. Some are unique, exquisitely crafted by model-building experts who leave everyone in awe with their creations. These models are nothing less than artwork in their own right, extraordinary creations that go beyond the simple representation of an architectural design. They have their &#8220;language&#8221; that evolves alongside technological advances. The result is artifacts of sculptural qualities. Their unique craftsmanship and beauty have earned them special places in museums and art galleries.<\/p>\n<hr \/>\n<h3>Physical Models as Artful Examples of Architectural Trends<\/h3>\n<div id=\"attachment_178957\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-178957\" class=\"size-full wp-image-178957 lazy lazy_media_item\" src=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/Holzspielzeug_7225_easyHDR-scaled.jpg\" alt=\"Colorful wooden building blocks\" width=\"2560\" height=\"1714\" srcset=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/Holzspielzeug_7225_easyHDR-scaled.jpg 2560w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Holzspielzeug_7225_easyHDR-300x201.jpg 300w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Holzspielzeug_7225_easyHDR-1024x685.jpg 1024w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Holzspielzeug_7225_easyHDR-768x514.jpg 768w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Holzspielzeug_7225_easyHDR-1536x1028.jpg 1536w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Holzspielzeug_7225_easyHDR-2048x1371.jpg 2048w, https:\/\/blog.architizer.com\/wp-content\/uploads\/Holzspielzeug_7225_easyHDR-400x268.jpg 400w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><p id=\"caption-attachment-178957\" class=\"wp-caption-text\"><em><a href=\"https:\/\/commons.wikimedia.org\/wiki\/User:Welt-der-Form\" target=\"_blank\" rel=\"noopener\">Welt-der-Form<\/a>,\u00a0<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Holzspielzeug_7225_easyHDR.jpg\" target=\"_blank\" rel=\"noopener\">Holzspielzeug 7225 easyHDR<\/a>,\u00a0<a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/legalcode\" target=\"_blank\" rel=\"license noopener\">CC BY-SA 3.0<\/a><\/em><\/p><\/div>\n<p>We probably all played with building blocks when we were kids, staking them into impossible constructions, and for a moment, we became architects and builders of our imaginary world. Physical models are the architects&#8217; building blocks. With them, architects explore new forms and spaces and communicate design intentions. Presentation models reach a level of exquisite craftsmanship, serving as artistic examples of architectural trends. Model building will forever remain part of the architectural practice, unstirred by the technological advances of 3D computer modeling.<\/p>\n<p><i>Top image: <a href=\"https:\/\/www.flickr.com\/photos\/mr_t_in_dc\/4441574273\" target=\"_blank\" rel=\"noopener\">The Panorama of the City of New York<\/a> in the Queens Museum of Art (a scale model of every building in New York City) Photo by <a href=\"https:\/\/www.flickr.com\/photos\/mr_t_in_dc\/\" target=\"_blank\" rel=\"noopener\">Mr.TinMD<\/a> via <a href=\"https:\/\/creativecommons.org\/licenses\/by-nd\/2.0\/\" target=\"_blank\" rel=\"noopener\">Flickr CC BY-ND 2.0<\/a><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Physical models will remain part of the architectural practice, unstirred by the technological advances of 3D computer modeling.<\/p>\n","protected":false},"author":371,"featured_media":197700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"insert","architizer_featured_image":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,5],"tags":[29021],"architizer_project":[21460,11694],"architizer_brand":[],"architizer_firm":[10384],"architizer_product":[],"class_list":["post-178942","post","type-post","status-publish","format-standard","hentry","category-inspiration","category-stories","tag-vision-awards","architizer_project-east-34th","architizer_project-national-museum-of-qatar","architizer_firm-arch-studio-china"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;3D Computer Models Will Never Replace Physical Models. Change My Mind.&quot; - Architizer Journal<\/title>\n<meta name=\"description\" content=\"Physical models will remain part of the architectural practice, unstirred by the technological advances of 3D computer modeling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architizer.com\/blog\/inspiration\/stories\/3d-computer-model-versus-physical-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;3D Computer Models Will Never Replace Physical Models. Change My Mind.&quot; - Architizer Journal\" \/>\n<meta property=\"og:description\" content=\"In 3D computer visualizations, &quot;form, scale, color, texture, transparency, reflection and lighting \u2014 all critical design elements \u2014 are heightened to impossible levels,&quot; writes Francesc Zamora. What is more, they fundamentally change the way architects conceive physical space.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/architizer.com\/blog\/inspiration\/stories\/3d-computer-model-versus-physical-model\/\" \/>\n<meta property=\"og:site_name\" content=\"Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Architizer\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T15:15:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-15T10:12:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.architizer.com\/wp-content\/uploads\/3d-computer-models.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1936\" \/>\n\t<meta property=\"og:image:height\" content=\"1012\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Francesc Zamora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"In 3D computer visualizations, &quot;form, scale, color, texture, transparency, reflection and lighting \u2014 all critical design elements \u2014 are heightened to impossible levels,&quot; writes Francesc Zamora. 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