{"id":17215,"date":"2015-05-15T16:00:00","date_gmt":"2015-05-15T16:00:00","guid":{"rendered":"http:\/\/architizer.wpengine.com\/gkd-mediamesh-led-marquee\/"},"modified":"2022-05-31T11:05:19","modified_gmt":"2022-05-31T15:05:19","slug":"gkd-mediamesh-led-marquee","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/practice\/materials\/gkd-mediamesh-led-marquee\/","title":{"rendered":"A Grand LED Marquee: GKD’s Mediamesh Offers a Versatile Solution for Creative and Commercial Applications"},"content":{"rendered":"

The parking garage is a routinely overlooked architectural typology: a necessary structure, but rarely one that garners much attention. Cook Children\u2019s Health Care System \u2014 a Forth Worth, Texas, pediatric hospital listed by U.S. News and World Report<\/i> as one of the nation\u2019s best \u2014 thought differently, tapping the potential of the ancillary piece of architecture to make it as expressive and engaging as any other type of building. To accommodate a rapidly growing staff as the hospital expanded, Cook added a seven-level, employees-only parking garage, designed by Dallas-based HKS, Inc.<\/a>, in 2013. The run-of-the-mill garage served its purpose of adding hundreds of new parking spaces, but the hospital took the initiative to create a more engaging fa\u00e7ade and installed an LED screen along the height of the structure that now plays regularly changing artwork and creative content selected by the Cook Children\u2019s staff.<\/p>\n

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The parking garage at Cook Children\u2019s Health Care System<\/i><\/p>\n

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All Mediamesh attachments are custom-created for maximum strength and safety by the in-house design team. This detail shows the Cook Hospital\u2019s \u201cwoven-in round bar\u201d system: a round bar studded with eyebolts was woven into each panel at the top and the bottom. <\/i><\/p>\n

This enhanced fa\u00e7ade was made possible by metal fabric company GKD<\/a>\u2019s Mediamesh<\/a>, the stainless-steel textile interwoven with LEDs that also comprises the grand 3,400-square-foot marquee curving over the fa\u00e7ade of the Miami Heat\u2019s American Airlines Arena, which welcomes approximately 1.3 million guests per year. Using linear tubes filled with LED nodes, Mediamesh displays high-resolution, large-scale, dynamic digital imagery in the same fashion as a computer monitor. Thanks to its low energy consumption, transparence to light and wind, in-house design consultation team, and weather-resistant qualities, it\u2019s ideal for enlivening architectural surfaces, from sports venues to parking garages.<\/p>\n

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The Miami Heat\u2019s American Airlines Arena on Biscayne Boulevard<\/i><\/p>\n

GKD was founded nearly a century ago by German engineers who had developed a state-of-the-art weaving mill for metal fabrics, continuing to evolve today with new breakthroughs in technology. It is the 30-foot-tall Mediamesh screen on the surface of another parking garage \u2014 the Chickasaw Nation\u2019s WinStar World Casino<\/a> in Thackerville, Okla. \u2014 that represents GKD\u2019s cutting edge. The 2012 project, designed to engage with the drivers passing along the nearby interstate, utilized a new configuration of LEDs, six clusters rather than the typical five. The addition of this LED resulted in a brighter output level yet less energy use, meaning both an extended life of the installation as well as an extended visibility from highway I-35.<\/p>\n

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The 30-foot-tall Mediamesh screen at the Chickasaw Nation\u2019s WinStar World Casino<\/i><\/p>\n

Mediamesh is also as effective in the artistic realm as it is in commercial \u2014 Cook Children\u2019s, in fact, uses the product solely for creative content and never as signage. Elsewhere, artist Jennifer Steinkamp also used GKD Mediamesh as the canvas of her 2013 \u201cMurmuration,\u201d the vibrant digital installation that animates the entrance of Long Beach\u2019s Governor George Deukmejian Courthouse<\/a>.<\/p>\n

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Artist Jennifer Steinkamp\u2019s 2013 \u201cMurmuration\u201d<\/i><\/p>\n

Whether it’s the canvas for a work of art or a clever commercial solution, Mediamesh is a versatile system that transforms an architectural surface into an engaging, live-action canvas. GKD will be presenting its product this year at the AIA National Convention<\/a>, set to take place in Atlanta from May 14\u201316, at booth #2559.<\/p>\n","protected":false},"excerpt":{"rendered":"

The parking garage is a routinely overlooked architectural typology: a necessary structure, but rarely one that garners much attention. Cook Children\u2019s Health Care System \u2014 a Forth Worth, Texas, pediatric hospital listed by U.S. News and World Report as one of the nation\u2019s best \u2014 thought differently, tapping the potential of the ancillary piece of…<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"projects","architizer_featured_image":"1150612","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,7],"tags":[14],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-17215","post","type-post","status-publish","format-standard","hentry","category-inspiration","category-materials","tag-sponsored"],"acf":[],"yoast_head":"\nA Grand LED Marquee: GKD's Mediamesh Offers a Versatile Solution for Creative and Commercial Applications - Architizer Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architizer.com\/blog\/practice\/materials\/gkd-mediamesh-led-marquee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Grand LED Marquee: GKD's Mediamesh Offers a Versatile Solution for Creative and Commercial Applications - Architizer Journal\" \/>\n<meta property=\"og:description\" content=\"The parking garage is a routinely overlooked architectural typology: a necessary structure, but rarely one that garners much attention. 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