{"id":16905,"date":"2018-11-30T08:45:00","date_gmt":"2018-11-30T13:45:00","guid":{"rendered":"http:\/\/architizer.wpengine.com\/extreme-makeover-gentle-genius\/"},"modified":"2022-05-31T05:25:04","modified_gmt":"2022-05-31T09:25:04","slug":"extreme-makeover-gentle-genius","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/inspiration\/stories\/extreme-makeover-gentle-genius\/","title":{"rendered":"Before and After: One Architect’s Radical Transformation of His Parents’ Italian Home"},"content":{"rendered":"

Architects: Showcase your work and find the perfect materials for your next project through\u00a0Architizer<\/a>. Manufacturers:\u00a0Sign up now<\/a>\u00a0to learn how you can get seen by the world’s top architecture firms.<\/em><\/p>\n

Many architects are asked by friends and family to design their homes, but few are given carte blanche to exercise their creativity as much as Giacomo Garziano, founder of Amsterdam-based studio GG-loop<\/a>. The faceted scarlet skin of this private house in Altamura, Italy \u2014 now entitled Gentle Genius<\/a> \u2014 is a testament to the architect\u2019s passion for breaking with design conventions and represents one of the most dramatic residential renovations in recent times.<\/p>\n

\"Garziano<\/p>\n

The architect\u2019s parents tasked Garziano with uniting two sections of the house they have lived in for the past 40 years: the original building, constructed by Garziano\u2019s grandfather in the 1950s, and an extension completed in the 1970s. The architect\u2019s bold choice of color and geometric form was driven by a desire to deliver architecture that strikes at the senses, with the fa\u00e7ade\u2019s crimson hue representing \u201cthe strength of the genius.\u201d<\/p>\n

\u201cRed has the longest wavelength of the visible spectrum and can be associated with the longest sound waves that, rather than touching our ears, are felt in the torso,\u201d explains Garziano. \u201cHence it touches the instincts of the viewer, it is not linear; it is multifaceted perception that reaches out from the walls, transforming a residential building into a sculpture. The dormant feelings in the subconscious of the viewer are awakened and stirred, augmenting the intensity of the predominant emotion, acting like a mirror.\u201d<\/p>\n

\"Garziano<\/p>\n

\n\t\n\t\n<\/div>\n\n

The resulting building envelope stands in striking contrast to the pastel colors of neighboring houses, its diamond-shaped panels forming a fluctuating fa\u00e7ade that creates a rupture within the urban fabric of Altamura. Garziano applied a mix of plaster, paint and resin to the exterior surface, creating a shimmering appearance that changes as the sun moves throughout the day. \u201cWe wanted the building to vibrate over the whole day,\u201d explains the architect, \u201cturning from red to blue thanks to the glossy finishing and from red to gold thanks to the more subtle golden vibrations of the glitter.\u201d<\/p>\n

The building\u2019s appearance as an artistic installation is a reflection of its unusual duel program; as well as a private residence, it also accommodates the Italian office of art collective Elephants and Volcanoes<\/a>.<\/p>\n

\n\t\n\t\n<\/div>\n\n

Accordingly, the interior renovation of the building was conceived as a separate but equally outlandish project entitled The Infection<\/a>, which evokes a plethora of metaphors relating to new life, the restoration of space and the healing power of architecture. Garziano employs powerful imagery when describing the origins of his concept: \u201cWhen a body is sick, it changes equilibrium. Any method applied to cure it is actually perceived by the body as causing an imbalance, initially, as an infection itself.\u201d<\/p>\n

\n\t\n\t\n<\/div>\n\n

\u201cBased on the Voronoi diagram, the furniture spreads its cells along the walls of the apartment, embracing and purifying the entire space,\u201d the architect continues. The honeycomb-like network of integrated shelves, cupboards and other furnishings is emphasized with the aid of neon backlighting, creating an otherworldly environment ideally suited to the surreal artistic performances of Elephants and Volcanoes.<\/p>\n

\n\t\n\t\n<\/div>\n\n

The collective hosted its first event within the space in October 2015, an \u201cinterdisciplinary and multi-sensorial intervention\u201d entitled The Seed of Time<\/i>.<\/p>\n

\n\t\n\t\n<\/div>\n\n

While it may be difficult to imagine domestic life within such an environment, this residential renovation is something of an architectural masquerade: the true program for the building lies at the intersection between art and architecture and forms a fitting environment for Elephant and Volcanoes\u2019 experimental activities. For more details on this pair of fantastical projects by GG-loop, check out Giacomo Garziano\u2019s firm profile<\/a> on Architizer.<\/p>\n

Research all your architectural materials through Architizer:\u00a0<\/em>Click here to sign up now<\/em><\/a>. Are you a manufacturer looking to connect with architects?\u00a0Click here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

“Gentle Genius” is one of the most dramatic residential renovations in recent times.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"projects","architizer_featured_image":"1484787","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,5],"tags":[18],"architizer_project":[4664],"architizer_brand":[],"architizer_firm":[10610],"architizer_product":[],"class_list":["post-16905","post","type-post","status-publish","format-standard","hentry","category-practice","category-stories","tag-buildings","architizer_project-gentle-genius-1","architizer_firm-gg-loop"],"acf":[],"yoast_head":"\nBefore and After: One Architect's Radical Transformation of His Parents' Italian Home - Architizer Journal<\/title>\n<meta name=\"description\" content=\"The faceted vermillion skin of this private house in Altamura, Italy \u2014 now entitled Gentle Genius \u2014 is a testament to the architect\u2019s passion for breaking with design conventions and represents one of the most dramatic residential renovations in recent times.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architizer.com\/blog\/inspiration\/stories\/extreme-makeover-gentle-genius\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Before and After: One Architect's Radical Transformation of His Parents' Italian Home - 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