{"id":15911,"date":"2016-05-13T13:00:00","date_gmt":"2016-05-13T17:00:00","guid":{"rendered":"http:\/\/architizer.wpengine.com\/craig-dykers-studio-life\/"},"modified":"2022-05-31T08:59:48","modified_gmt":"2022-05-31T12:59:48","slug":"craig-dykers-studio-life","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/","title":{"rendered":"\u201cOpen Your Mind, Take Risks\u201d: Sn\u00f8hetta\u2019s Craig Dykers on Studio Life and Advice for Young Architects"},"content":{"rendered":"

Global architecture firm Sn\u00f8hetta<\/a> has had a pretty stellar 12 months, and is set for another landmark moment on Sunday. The firm\u2019s much anticipated extension of the San Francisco Museum of Modern Art<\/a> is set for its grand opening, allowing the public their first look inside the huge, glacial addition to Mario Botta\u2019s postmodern original.<\/p>\n

The new building, a 10-story tower of rippled white concrete, will constitute a particularly special moment for Sn\u00f8hetta\u2019s founding partner Craig Dykers. The American has been with the firm since the beginning, and has now seen major commissions come to fruition on both coasts of his home country: The National September 11 Memorial & Museum<\/a> in New York City opened in 2014, while the newly expanded SFMOMA is surely the Bay Area\u2019s most significant new cultural building this century.<\/p>\n

\n\t\n\t\n\t

\u00a9 Henrik Kam, San Francisco USA<\/p>\n\t<\/div>\n\n

San Francisco Museum of Modern Art \u00a9 Henrik Kam, courtesy of SFMOMA<\/i><\/p>\n

In advance of the opening, Architizer sat down with Dykers to discuss life in the firm\u2019s New York studio, key projects on the drawing board and some invaluable advice for young architects looking to start a firm of their own.<\/p>\n

Paul Keskeys: Let\u2019s start with the studio. What aspects of your New York workspace do you feel help encourage creativity amongst your staff?<\/b><\/p>\n

Craig Dykers: The beer tap?<\/p>\n

[laughs]<\/b>Yes, that makes a lot of sense!<\/b><\/p>\n

Our kitchen is the entry to the studio and it\u2019s an open kitchen, so you don\u2019t enter our studio by approaching a secretary or receptionist. I think that breaks down a lot of barriers, not only for visitors, who are often incorporated into the design process, but also for the people that work here. They feel they belong to a kind of living space. It\u2019s not exactly domestic, but it has a sense of domesticity intermingled with a kind of rough, raw, \u201cmaker\u201d-type space. A creative space has to have a balance between focus and openness, and I think that the various elements we have allow for that range.<\/p>\n

\n\t\n\t\n<\/div>\n\n

Inside Sn\u00f8hetta\u2019s New York studio; photograph by Paul Keskeys<\/i><\/p>\n

I noticed you have a kind of workshop in your studio, a model-making area. How does that space fit into your creative process?<\/b><\/p>\n

We really enjoy getting physical in our thinking. We sometimes say that if you\u2019re only thinking with your mind, you\u2019re not really thinking. You have to think with your whole body. The model shop allows us to be physical, to interact in a visceral way, with each other and with materials.<\/p>\n

That\u2019s very different than suggesting that the model shop is about making things three-dimensional. That\u2019s traditionally why people have model shops: They want to make three-dimensional visions of what they\u2019re designing, in a way that a computer can\u2019t do. While that\u2019s a part of why we have a model shop, it\u2019s not the main reason why we have it. The reason is to get people moving physically and thinking actively.<\/p>\n

\n\t\n\t\n<\/div>\n\n

Inside Sn\u00f8hetta\u2019s New York studio; photograph by Paul Keskeys<\/i><\/p>\n

Can you tell me a little bit more about how you work with your clients? What do you present to them in the opening stages of the project?<\/b><\/p>\n

There are many different types of clients, so we find a range of ways of interacting with them depending on their needs. But I would say, generally speaking, we try to create early workshops that are somewhat fun. Sometimes we play games.<\/p>\n

\u201cThe ability to relax creates efficiency, and allows you to shed a great deal of nervousness.\u201d <\/p><\/blockquote>\n

It may seem wasteful \u2014 just like the beer tap might seem wasteful to people \u2014 but ultimately these kinds of things make you very efficient. The ability to relax in very high-pressure circumstances, which many of these projects are, creates efficiency, and allows you to shed a great deal of nervousness and move straight to the point.<\/p>\n

You know, honesty is a very important product of clarity, and clarity of course allows efficiency. It\u2019s hard \u2014 modern social conditions aren\u2019t very well-suited to being honest. Sometimes, honesty can be hard or challenging, so making a framework \u2014 an environment when we first meet clients where people can openly speak without feeling they\u2019ll be chastised \u2014 allows us all to benefit from each other\u2019s perspectives.<\/p>\n

\n\t\n\t\n<\/div>\n\n

Bibliotheca Alexandrina, Alexandria, Egypt<\/i><\/p>\n

Moving on to look at the firm as a whole, Sn\u00f8hetta has undergone an amazing transformation over the past 25 years. Has success changed the identity or philosophy of the studio at all?<\/b><\/p>\n

I would say that, even though we have grown, we still operate as though we are [a] small group. We\u2019re very intimate in our connection to projects. Of course, there are logistical challenges when you get larger, different ways of working with management, but basically we\u2019re very much the same company we were when we began.<\/p>\n

\u201cLong before the notion of the \u2018global village\u2019 was even understood, we were working in such a manner.\u201d <\/p><\/blockquote>\n

What\u2019s interesting is that we have always been an international company made of differing cultures, all working together. The media often represents us as Norwegian, and we have strong Norwegian roots and Norwegian heritage, but we\u2019ve always been a group of people from different countries. I think long before the notion of the \u201cglobal village\u201d was even understood, we were inherently working in such a manner. We had people from multiple countries, with different backgrounds, cultures and educations sitting in a studio, trying to understand each other. We still are that way.<\/p>\n

As an international studio working all over the world, how do you approach projects in terms of their local history and heritage?<\/b><\/p>\n

I would remind you of our beginnings, which was an international project in a country far away from where we lived. Our first commission was the Alexandria Library<\/a> in Egypt. We\u2019re not Egyptian, nor have we ever lived in Egypt. So, I would say that from the very origins of our firm, we needed to understand how to be empathetic, and how to provide fresh perspective to people who would become very accustomed to their cultural surroundings. So, that has always been with us from our beginnings to our current condition.<\/p>\n

\n\t\n\t\n\t

\u00a9 Lorne Bridgman<\/p>\n\t<\/div>\n\n

Ryerson University Student Learning Centre, Toronto, Canada<\/i><\/p>\n

Do you have a project that you\u2019re particularly proud of, or that you feel was a seminal moment for Sn\u00f8hetta?<\/b><\/p>\n

This is always a hard question to answer! It\u2019s a bit like being a parent: You always say that your most recent child is your favorite, so the ones that are hot on the press right now are going to be the ones that are currently our \u201cbabies.\u201d We recently opened a library and a student center<\/a> in Toronto, Canada, where we\u2019ve been able to enjoy watching how people use the building. That is something that is very important to us.<\/p>\n

\u201cIt\u2019s a bit like being a parent: You always say that your most recent child is your favorite.\u201d <\/p><\/blockquote>\n

Other current projects we have \u2014 the San Francisco Museum of Modern Art<\/a>, the French Laundry<\/a>, the museum in Lascaux \u2014 those are all wonderful projects, which we\u2019re extremely proud of. I would say that, although they\u2019re going to open very soon and the construction is nearly complete, we don\u2019t fully enjoy our work until after we see how it\u2019s occupied.<\/p>\n

As a result, we sometimes do not publicize buildings until after they\u2019ve been occupied, so we can see how people use them rather than getting the photographs taken before the building opens, when everything is spotless. You hit the press the day they cut the ribbon. The most recent finished project here in North America is the Ryerson Student Learning Centre, and the way people are photographing it and posting pictures online from their own perspective is just a joy.<\/p>\n

We have a number of other interesting projects: We have been developing a master plan to improve conditions in the Penn Plaza area around Madison Square Garden and Penn Station, which is one of those projects where there\u2019s hell to pay because it\u2019s hard! But you know that [Penn Plaza] is so much in need of attention. There\u2019s great value in it.<\/p>\n

\n\t\n\t\n<\/div>\n\n

San Francisco Museum of Modern Art; courtesy of MIR and Sn\u00f8hetta<\/i><\/p>\n

Do you have any advice that you would give young architects today, who may be thinking about starting their own firm?<\/b><\/p>\n

Yes \u2014 the first thing is you have to go out and make your own world. Often, that means taking risks. You have to have a wide understanding of the world. I always say being an architect is very much like being an author, or perhaps a writer of music. Life is the fuel. A book is useless unless the story is worth reading, and music is not very helpful if it doesn\u2019t engage with its listener.<\/p>\n

The only way you can learn those processes is by living things and by opening your mind up to many other things beyond your own discipline. So, a musician who only studies music for music\u2019s sake will probably not be a great composer. A writer who only studies styles of writing will not be a great author. But those that go out and connect with life on many levels are able to fuel their desires and funnel them into a place [that] connects with people, beyond the one who has made the thing itself.<\/p>\n

\u201cThe lowest thing on my list when I graduated was getting a job!\u201d <\/p><\/blockquote>\n

I think young people today have become so compartmentalized because the world around them has expanded, so they tend to focus on just the few things that might relate directly to their studies. Architects study other architects, sometimes only specific firms from a similar context, maybe just the architects from the last 10 or 15, 20 years.<\/p>\n

I think you really have to open your mind and push; take risks. When I was younger, I would have worked as a cashier in a shop \u2014 if it allowed me to make the things that I wanted to do. Or I would take a non-paying job, you know, volunteering my time for something until I could get my own way of working clear. And in fact the lowest thing on my list when I graduated was getting a job. [laughs]<\/p>\n

For more on Sn\u00f8hetta\u2019s amazing ascent over the past 25 years, check out this in-depth feature about the firm\u2019s fascinating history<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Global architecture firm Sn\u00f8hetta has had a pretty stellar 12 months, and is set for another landmark moment on Sunday. The firm\u2019s much anticipated extension of the San Francisco Museum of Modern Art is set for its grand opening, allowing the public their first look inside the huge, glacial addition to Mario Botta\u2019s postmodern original.…<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"projects","architizer_featured_image":"1600318","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,7],"tags":[],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-15911","post","type-post","status-publish","format-standard","hentry","category-inspiration","category-materials"],"acf":[],"yoast_head":"\n\u201cOpen Your Mind, Take Risks\u201d: Sn\u00f8hetta\u2019s Craig Dykers on Studio Life and Advice for Young Architects - Architizer Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cOpen Your Mind, Take Risks\u201d: Sn\u00f8hetta\u2019s Craig Dykers on Studio Life and Advice for Young Architects - Architizer Journal\" \/>\n<meta property=\"og:description\" content=\"Global architecture firm Sn\u00f8hetta has had a pretty stellar 12 months, and is set for another landmark moment on Sunday. The firm\u2019s much anticipated extension of the San Francisco Museum of Modern Art is set for its grand opening, allowing the public their first look inside the huge, glacial addition to Mario Botta\u2019s postmodern original.…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/\" \/>\n<meta property=\"og:site_name\" content=\"Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Architizer\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-13T17:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-31T12:59:48+00:00\" \/>\n<meta name=\"author\" content=\"Paul Keskeys\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Architizer\" \/>\n<meta name=\"twitter:site\" content=\"@Architizer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Keskeys\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/\"},\"author\":{\"name\":\"Paul Keskeys\",\"@id\":\"https:\/\/architizer.com\/blog\/#\/schema\/person\/79af14ed3c248baba88bb9b29a6891d1\"},\"headline\":\"\u201cOpen Your Mind, Take Risks\u201d: Sn\u00f8hetta\u2019s Craig Dykers on Studio Life and Advice for Young Architects\",\"datePublished\":\"2016-05-13T17:00:00+00:00\",\"dateModified\":\"2022-05-31T12:59:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/\"},\"wordCount\":1802,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/architizer.com\/blog\/#organization\"},\"articleSection\":[\"Inspiration\",\"Materials\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/\",\"url\":\"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/\",\"name\":\"\u201cOpen Your Mind, Take Risks\u201d: Sn\u00f8hetta\u2019s Craig Dykers on Studio Life and Advice for Young Architects - Architizer Journal\",\"isPartOf\":{\"@id\":\"https:\/\/architizer.com\/blog\/#website\"},\"datePublished\":\"2016-05-13T17:00:00+00:00\",\"dateModified\":\"2022-05-31T12:59:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/architizer.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cOpen Your Mind, Take Risks\u201d: Sn\u00f8hetta\u2019s Craig Dykers on Studio Life and Advice for Young Architects\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/architizer.com\/blog\/#website\",\"url\":\"https:\/\/architizer.com\/blog\/\",\"name\":\"Journal\",\"description\":\"Inspiration and Tools for Architects\",\"publisher\":{\"@id\":\"https:\/\/architizer.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/architizer.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/architizer.com\/blog\/#organization\",\"name\":\"Architizer\",\"url\":\"https:\/\/architizer.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/architizer.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.architizer.com\/wp-content\/uploads\/favicon.df2618023937.png\",\"contentUrl\":\"https:\/\/blog.architizer.com\/wp-content\/uploads\/favicon.df2618023937.png\",\"width\":36,\"height\":36,\"caption\":\"Architizer\"},\"image\":{\"@id\":\"https:\/\/architizer.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Architizer\/\",\"https:\/\/x.com\/Architizer\",\"https:\/\/www.instagram.com\/architizer\/\",\"https:\/\/www.linkedin.com\/company\/architizer\/\",\"https:\/\/www.pinterest.com\/architizer\/\",\"https:\/\/www.youtube.com\/user\/Architizer\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/architizer.com\/blog\/#\/schema\/person\/79af14ed3c248baba88bb9b29a6891d1\",\"name\":\"Paul Keskeys\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/architizer.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d6706d82e23250fb6bcbe3379682c3f6e5655fbc27c6eca093ae999c3a67b652?s=96&d=https%3A%2F%2Fblog.architizer.com%2Fwp-content%2Fuploads%2Flogo-600x600-1.jpg&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d6706d82e23250fb6bcbe3379682c3f6e5655fbc27c6eca093ae999c3a67b652?s=96&d=https%3A%2F%2Fblog.architizer.com%2Fwp-content%2Fuploads%2Flogo-600x600-1.jpg&r=g\",\"caption\":\"Paul Keskeys\"},\"description\":\"Paul Keskeys is Editor in Chief at Architizer. An architect-trained editor, writer and content creator, Paul graduated from UCL and the University of Edinburgh, gaining an MArch in Architectural Design with distinction. Paul has spoken about the art of architecture and storytelling at many national industry events, including AIANY, NeoCon, KBIS, the Future NOW Symposium, the Young Architect Conference and NYCxDesign. As well as hundreds of editorial publications on Architizer, Paul has also had features published in Architectural Digest, PIN\u2014UP Magazine, Archinect, Aesthetica Magazine and PUBLIC Journal.\",\"url\":\"https:\/\/architizer.com\/blog\/author\/paul-keskeys\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cOpen Your Mind, Take Risks\u201d: Sn\u00f8hetta\u2019s Craig Dykers on Studio Life and Advice for Young Architects - Architizer Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/","og_locale":"en_US","og_type":"article","og_title":"\u201cOpen Your Mind, Take Risks\u201d: Sn\u00f8hetta\u2019s Craig Dykers on Studio Life and Advice for Young Architects - Architizer Journal","og_description":"Global architecture firm Sn\u00f8hetta has had a pretty stellar 12 months, and is set for another landmark moment on Sunday. The firm\u2019s much anticipated extension of the San Francisco Museum of Modern Art is set for its grand opening, allowing the public their first look inside the huge, glacial addition to Mario Botta\u2019s postmodern original.…","og_url":"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/","og_site_name":"Journal","article_publisher":"https:\/\/www.facebook.com\/Architizer\/","article_published_time":"2016-05-13T17:00:00+00:00","article_modified_time":"2022-05-31T12:59:48+00:00","author":"Paul Keskeys","twitter_card":"summary_large_image","twitter_creator":"@Architizer","twitter_site":"@Architizer","twitter_misc":{"Written by":"Paul Keskeys","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/#article","isPartOf":{"@id":"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/"},"author":{"name":"Paul Keskeys","@id":"https:\/\/architizer.com\/blog\/#\/schema\/person\/79af14ed3c248baba88bb9b29a6891d1"},"headline":"\u201cOpen Your Mind, Take Risks\u201d: Sn\u00f8hetta\u2019s Craig Dykers on Studio Life and Advice for Young Architects","datePublished":"2016-05-13T17:00:00+00:00","dateModified":"2022-05-31T12:59:48+00:00","mainEntityOfPage":{"@id":"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/"},"wordCount":1802,"commentCount":0,"publisher":{"@id":"https:\/\/architizer.com\/blog\/#organization"},"articleSection":["Inspiration","Materials"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/","url":"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/","name":"\u201cOpen Your Mind, Take Risks\u201d: Sn\u00f8hetta\u2019s Craig Dykers on Studio Life and Advice for Young Architects - Architizer Journal","isPartOf":{"@id":"https:\/\/architizer.com\/blog\/#website"},"datePublished":"2016-05-13T17:00:00+00:00","dateModified":"2022-05-31T12:59:48+00:00","breadcrumb":{"@id":"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/architizer.com\/blog\/practice\/materials\/craig-dykers-studio-life\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/architizer.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u201cOpen Your Mind, Take Risks\u201d: Sn\u00f8hetta\u2019s Craig Dykers on Studio Life and Advice for Young Architects"}]},{"@type":"WebSite","@id":"https:\/\/architizer.com\/blog\/#website","url":"https:\/\/architizer.com\/blog\/","name":"Journal","description":"Inspiration and Tools for Architects","publisher":{"@id":"https:\/\/architizer.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/architizer.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/architizer.com\/blog\/#organization","name":"Architizer","url":"https:\/\/architizer.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/architizer.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.architizer.com\/wp-content\/uploads\/favicon.df2618023937.png","contentUrl":"https:\/\/blog.architizer.com\/wp-content\/uploads\/favicon.df2618023937.png","width":36,"height":36,"caption":"Architizer"},"image":{"@id":"https:\/\/architizer.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Architizer\/","https:\/\/x.com\/Architizer","https:\/\/www.instagram.com\/architizer\/","https:\/\/www.linkedin.com\/company\/architizer\/","https:\/\/www.pinterest.com\/architizer\/","https:\/\/www.youtube.com\/user\/Architizer"]},{"@type":"Person","@id":"https:\/\/architizer.com\/blog\/#\/schema\/person\/79af14ed3c248baba88bb9b29a6891d1","name":"Paul Keskeys","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/architizer.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d6706d82e23250fb6bcbe3379682c3f6e5655fbc27c6eca093ae999c3a67b652?s=96&d=https%3A%2F%2Fblog.architizer.com%2Fwp-content%2Fuploads%2Flogo-600x600-1.jpg&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d6706d82e23250fb6bcbe3379682c3f6e5655fbc27c6eca093ae999c3a67b652?s=96&d=https%3A%2F%2Fblog.architizer.com%2Fwp-content%2Fuploads%2Flogo-600x600-1.jpg&r=g","caption":"Paul Keskeys"},"description":"Paul Keskeys is Editor in Chief at Architizer. An architect-trained editor, writer and content creator, Paul graduated from UCL and the University of Edinburgh, gaining an MArch in Architectural Design with distinction. Paul has spoken about the art of architecture and storytelling at many national industry events, including AIANY, NeoCon, KBIS, the Future NOW Symposium, the Young Architect Conference and NYCxDesign. As well as hundreds of editorial publications on Architizer, Paul has also had features published in Architectural Digest, PIN\u2014UP Magazine, Archinect, Aesthetica Magazine and PUBLIC Journal.","url":"https:\/\/architizer.com\/blog\/author\/paul-keskeys\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/posts\/15911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/comments?post=15911"}],"version-history":[{"count":0,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/posts\/15911\/revisions"}],"wp:attachment":[{"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/media?parent=15911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/categories?post=15911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/tags?post=15911"},{"taxonomy":"architizer_project","embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/architizer_project?post=15911"},{"taxonomy":"architizer_brand","embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/architizer_brand?post=15911"},{"taxonomy":"architizer_firm","embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/architizer_firm?post=15911"},{"taxonomy":"architizer_product","embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/architizer_product?post=15911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}