{"id":14747,"date":"2016-07-15T16:00:00","date_gmt":"2016-07-15T16:00:00","guid":{"rendered":"http:\/\/architizer.wpengine.com\/studio-tag\/"},"modified":"2022-05-31T08:39:02","modified_gmt":"2022-05-31T12:39:02","slug":"studio-tag","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/practice\/materials\/studio-tag\/","title":{"rendered":"Revolutionary: Studio-Tag Is a One-Stop Shop for Commercial Interiors"},"content":{"rendered":"

J. Michael Welton writes about architecture, art and design for national and international publications. He is the author of Drawing from Practice: Architects and the Meaning of Freehand<\/i> (Routledge, 2015).<\/h4>\n

When Studio-Tag opened in the Plant Building near New York City\u2019s Times Square in April, it introduced a concept for commercial interiors as revolutionary as the tunes that John Lennon and Jimi Hendrix once recorded there. Studio-Tag is a one-stop shop for contract and hospitality interiors \u2014 with glass, lighting, flooring, textiles and furniture all in one place. Before it debuted, those products were scattered across Manhattan, and they were hardly curated. Studio-Tag changed all that inside its new 6,200-square-foot studio and gallery.<\/p>\n

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All photography by Jeremy Frechette<\/i><\/p>\n

It\u2019s a diversified environment where designers can see products blended together and work with professionals to arrive at the interior design ensembles they need. \u201cWe support architects and designers,\u201d says cofounder Emma Robson. \u201cIt\u2019s like a lab where we come up with solutions for design systems.\u201d She and her partners Devon Rausch and John Offerman work with designers to peruse, feel and test offerings from 13 European manufacturers, each handpicked by Robson. Some of these include Hay, Johanson, Slalom, Polarmoss, Pedrali, Framery, Greenwall and Tagwall architectural glass and systems.<\/p>\n

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\u00a9 Jeremy Frechette<\/p>\n\t<\/div>\n\n

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Robson\u2019s a world traveler who\u2019s a fan of Burning Man and who just returned from a trip to Beirut. \u201cI go to seven international design shows every year because architects have no time to visit these shows,\u201d she says. Among them: Maison et Objet Paris, Salone in Milan, London\u2019s 100% Design, the biennial Orgatec in Cologne, Stockholm Furniture Design Show, NeoCon in Chicago and ICFF in New York. But she\u2019s also an experienced, hands-on interior designer. During her 13-year stint with USM Modular Furniture, she modified USM product to fit their specific needs.<\/p>\n

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\u00a9 Jeremy Frechette<\/p>\n\t<\/div>\n\n

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\u00a9 Jeremy Frechette<\/p>\n\t<\/div>\n\n

The showroom is far from cookie-cutter, instead designed from several points of view and in a way where the partners can forecast where the industry\u2019s going, what the demands on it are and how to meet them. \u201cWe designed our space around our philosophies and those that are trending in the work environment,\u201d Robson says. That means looking to the future as well as the present, like any modern revolutionary would.<\/p>\n

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\u00a9 Jeremy Frechette<\/p>\n\t<\/div>\n\n

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\u00a9 Jeremy Frechette<\/p>\n\t<\/div>\n\n

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\u00a9 Jeremy Frechette<\/p>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"

J. Michael Welton writes about architecture, art and design for national and international publications. He is the author of Drawing from Practice: Architects and the Meaning of Freehand (Routledge, 2015). When Studio-Tag opened in the Plant Building near New York City\u2019s Times Square in April, it introduced a concept for commercial interiors as revolutionary as…<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"projects","architizer_featured_image":"1680962","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,7],"tags":[23],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-14747","post","type-post","status-publish","format-standard","hentry","category-inspiration","category-materials","tag-products"],"acf":[],"yoast_head":"\nRevolutionary: Studio-Tag Is a One-Stop Shop for Commercial Interiors - Architizer Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architizer.com\/blog\/practice\/materials\/studio-tag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revolutionary: Studio-Tag Is a One-Stop Shop for Commercial Interiors - Architizer Journal\" \/>\n<meta property=\"og:description\" content=\"J. 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