{"id":12732,"date":"2016-08-24T16:00:00","date_gmt":"2016-08-24T16:00:00","guid":{"rendered":"http:\/\/architizer.wpengine.com\/siematic-pirch\/"},"modified":"2022-05-31T08:26:29","modified_gmt":"2022-05-31T12:26:29","slug":"siematic-pirch","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/practice\/materials\/siematic-pirch\/","title":{"rendered":"A Perfect Match: SieMatic and PIRCH Collaborate in SoHo"},"content":{"rendered":"

Mike Welton writes about architecture, art and design for national and international publications. His work has appeared in The New York Times, The Washington Post, Dwell, Metropolis, Architectural Record and The Huffington Post. Welton is also the architecture critic for the News & Observer in Raleigh, North Carolina, and the editor of ARCHITECTSANDARTISANS.COM<\/a>, where this post originally appeared. He is the author of Drawing from Practice: Architects and the Meaning of Freehand (Routledge, 2015).<\/em><\/p>\n

To hear Hans Henkes talk, the newest collaboration between SieMatic and PIRCH in SoHo is a match made in heaven.<\/p>\n

\u201cWe saw a brand alliance with them. They\u2019re moving fast with great ideas, and they\u2019re trying to create the Apple store of appliances and fixtures,\u201d the president and CEO of SieMatic M\u00f6belwerke USA says. \u201cIt\u2019s a revolutionary approach to retail \u2014 a luxury experience to help clients enjoy life, cooking, living and family.\u201d<\/p>\n

\n\t\n\t\n<\/div>\n\n

SieMatic\u2019s Urban Kitchen (also shown at top)<\/i><\/p>\n

Located in a former ironworks building at the corner of Broome and Lafayette, PIRCH SoHo occupies 32,000 square feet across three floors. In more than 30 interactive displays, faucets flow, hearths flicker, cabinets open and close with a touch and appliances function, allowing visitors to test-drive products before they buy. Shoppers can take part in on-site cooking classes or even book a private steam shower in the experiential home spa.<\/p>\n

\n\t\n\t\n<\/div>\n\n

SieMatic PIRCH SoHo Urban<\/i><\/p>\n

\n\t\n\t\n<\/div>\n\n

\u201cYou almost a do a double take: \u2018This is not what I expected from a fixtures showroom,\u2019\u201d he says. \u201cThere are working showers, and you can bring in your masseuse. It\u2019s really a space to dream in, where you\u2019re in discovery.\u201d<\/p>\n

\n\t\n\t\n<\/div>\n\n

SieMatic PIRCH SoHo Classic<\/i><\/p>\n

\n\t\n\t\n<\/div>\n\n
\n\t\n\t\n<\/div>\n\n

SieMatic Classic; image source:\u00a0Nicholas Anthony<\/a><\/em><\/p>\n

SieMatic is the exclusive kitchen cabinet supplier for PIRCH SoHo, with its URBAN, CLASSIC and PURE collections prominently displayed throughout the showroom. The company worked with the agency Fitch, designer Mick Ricereto and PIRCH to create 20 of the kitchen spaces. The idea was to transform perceptions about SieMatic in its customers\u2019 eyes.<\/p>\n

\n\t\n\t\n<\/div>\n\n

SieMatic\u2019s Pure Kitchen<\/i><\/p>\n

\n\t\n\t\n<\/div>\n\n
\n\t\n\t\n<\/div>\n\n

SieMatic PIRCH SoHo Pure Classic<\/i><\/p>\n

\u201cSieMatic wants to go away from being just a product. It\u2019s not what we produce, but the experience we offer our architects and clients \u2014 to give them the freedom to design the kitchen of their preference and lifestyle,\u201d he says.<\/p>\n

\n\t\n\t\n<\/div>\n\n

SieMatic\u2019s Classic Beaux Arts Kitchen<\/i><\/p>\n

\n\t\n\t\n<\/div>\n\n

It took a great deal of vision for the 87-year-old German company to think outside the box and recognize the opportunity PIRCH presented. \u201cFirst, there has to be this brand alignment that\u2019s methodical but open, game-changing but traditional,\u201d he says. \u201cPart of it\u2019s a gut feeling that they\u2019ll be good partners, but it\u2019s all about who you work with and how you work with them.\u201d<\/p>\n

That\u2019s not to say there weren\u2019t bumps in the road leading here; there were, he says. But hey \u2014 in PIRCH SoHo and seven more collaborations across the nation \u2014 this is the proverbial match made in you-know-where.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mike Welton writes about architecture, art and design for national and international publications. His work has appeared in The New York Times, The Washington Post, Dwell, Metropolis, Architectural Record and The Huffington Post. Welton is also the architecture critic for the News & Observer in Raleigh, North Carolina, and the editor of ARCHITECTSANDARTISANS.COM, where this…<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"projects","architizer_featured_image":"1733624","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,7],"tags":[23],"architizer_project":[],"architizer_brand":[],"architizer_firm":[9340],"architizer_product":[],"class_list":["post-12732","post","type-post","status-publish","format-standard","hentry","category-inspiration","category-materials","tag-products","architizer_firm-wwwarchitectsandartisanscom"],"acf":[],"yoast_head":"\nA Perfect Match: SieMatic and PIRCH Collaborate in SoHo - Architizer Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architizer.com\/blog\/practice\/materials\/siematic-pirch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Perfect Match: SieMatic and PIRCH Collaborate in SoHo - Architizer Journal\" \/>\n<meta property=\"og:description\" content=\"Mike Welton writes about architecture, art and design for national and international publications. 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