{"id":1199,"date":"2015-10-19T17:00:00","date_gmt":"2015-10-19T17:00:00","guid":{"rendered":"http:\/\/architizer.wpengine.com\/a-q-a-form-design-architecture\/"},"modified":"2022-05-31T10:10:44","modified_gmt":"2022-05-31T14:10:44","slug":"a-q-a-form-design-architecture","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/","title":{"rendered":"FORM Design Architecture on the \u201cQuiet Sophistication\u201d of Peter Zumthor and the Spine-Tingling Magic of Fallingwater"},"content":{"rendered":"

The fourth annual Architizer A+Awards program is now open for entries! Help us celebrate great architecture and get your designs recognized on a global stage: FIND OUT HOW TO SUBMIT YOUR PROJECT HERE<\/a>.<\/h4>\n

To celebrate the launch of this year\u2019s A+Awards \u2014 the world\u2019s largest awards program for architecture and products \u2014 we asked the winners from 2015 about the secrets behind their success, the exciting new projects on their drawing board, and their personal architectural inspirations. Up this week, it\u2019s Malcolm Crayton, Director of FORM Design Architecture<\/a> \u2014 winners of the jury vote in the Apartment typology for their beautifully detailed Bermondsey Warehouse Loft<\/a> in London, United Kingdom.<\/p>\n

Name<\/b>: Malcolm Crayton<\/p>\n

Firm<\/b>: FORM Design Architecture<\/p>\n

Location<\/b>: London, United Kingdom<\/p>\n

Education<\/b>: The Bartlett School of Architecture (UCL, London)<\/p>\n

\n\t\n\t\n<\/div>\n\n

1. What was it about your winning project that you think resonated most with voters?<\/b><\/p>\n

Perhaps the clean, crisp simplicity of the design. In our work, we are constantly striving to strip away the superfluous, to arrive at a solution with a tranquil sense of simplicity, to create a supportive and uplifting backdrop for life. Given the frenetic pace of modern life and the gradual accumulation of \u2018stuff\u2019 over a lifetime that is reflected in the typical multi-roomed home, I think that many people identify with the appeal of the less conventional, more pared back, way of living that a loft apartment like this one illustrates.<\/p>\n

2. Since winning your A+Award, what\u2019s the most exciting project you have been working on?<\/b><\/p>\n

Our Narrow House in Central London. The narrow deep plan of this tall terraced late-19th-century former office building presented a number of challenges. Subtle changes to the section of the building have created external spaces and allowed natural light to penetrate deep into the plan. A soaring six-meter double-height kitchen\/dining space opens onto a small new ground floor courtyard, whilst at the top, an additional split-level studio floor has been added with terraces front and rear. The result is a calm restful home with good spatial flow between the six floors of accommodation.<\/p>\n

\n\t\n\t\n<\/div>\n\n

3. Which of this year\u2019s A+Awards jurors do you find most compelling and why?<\/b><\/p>\n

Aaron Koblin because Google has opened up a global world of connectivity and interchange of ideas that would have been unimaginable a generation ago; Philip Jodidio, Architecture Editor at Taschen, because their beautiful and affordable books have done an enormous amount to feed the public appetite for contemporary architecture; and Ian Schrager because he changed the whole way that we think about and use hotels and is now turning his eye on the places where we live.<\/p>\n

4. Among your fellow A+Award winners, which project is your favorite and why?<\/b><\/p>\n

My personal favorite is the Design Republic Design Commune<\/a> by Neri and Hu<\/a>. There is a clear distinction between the restored existing building fabric and the new inserted elements. The design approach demonstrates how a building designed for one very specific purpose can be cleverly reimagined and adapted for a completely different one.<\/p>\n

\n\t\n\t\n<\/div>\n\n

5. Who\u2019s your design hero and\/or favorite building, and why?<\/b><\/p>\n

This is so difficult because I have so many architectural heroes, both living and dead, and have been inspired by so many buildings! I am, though, going to single out Peter Zumthor<\/a> as my design hero for the quiet sophistication of his work and the sublime timeless beauty of his spaces. I am, then, going to choose FLW\u2019s Fallingwater as perhaps my most favorite building because it was one of the first modern houses that truly excited and inspired me as a child and because it truly made my spine tingle when I finally got to visit it as an adult.<\/p>\n

6. What do you find exciting about architecture and design right now?<\/b><\/p>\n

The global interchange of ideas made possible by the digital age, and the growing public appetite for and interest in contemporary architecture [that] makes it possible for us to explore and realize them.<\/p>\n

\n\t\n\t\n<\/div>\n\n

7. Which city would you most like to visit next for its architecture?<\/b><\/p>\n

Tokyo, to see the inventive ways that architects squeeze buildings into the tightest of sites and the careful layout planning that this requires. Sometimes seemingly restrictive constraints can produce the most creative architecture.<\/p>\n

8. Which material do you most love designing with, and why?<\/b><\/p>\n

A difficult one to answer because I have multiple favorites depending upon the context and use. It\u2019s a bit like asking what my favorite food is; impossible to single one out, as I wouldn\u2019t want to eat just one thing! That said, we have recently used solid acrylic surface to great effect on a number of projects, including the Bermondsey Warehouse Loft. The thermo-formable properties of the material allow almost any shape to be created, including tight radius curves, and it can be brought in in pieces and finished on site to appear seamless. This provides a cool, smooth, machine-made aesthetic that can work well as a contrast against more textured or weathered materials such as wood, stone, and brick.<\/p>\n

Interested in getting featured as a winner next year and receiving recognition across a plethora of media platforms? ENTER THE 2016 A+AWARDS NOW TO BE IN WITH A CHANCE!<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"

The fourth annual Architizer A+Awards program is now open for entries! Help us celebrate great architecture and get your designs recognized on a global stage: FIND OUT HOW TO SUBMIT YOUR PROJECT HERE. To celebrate the launch of this year\u2019s A+Awards \u2014 the world\u2019s largest awards program for architecture and products \u2014 we asked the…<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"projects","architizer_featured_image":"1340654","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,3],"tags":[34],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-1199","post","type-post","status-publish","format-standard","hentry","category-industry","category-inspiration","tag-awards"],"acf":[],"yoast_head":"\nFORM Design Architecture on the \u201cQuiet Sophistication\u201d of Peter Zumthor and the Spine-Tingling Magic of Fallingwater - Architizer Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FORM Design Architecture on the \u201cQuiet Sophistication\u201d of Peter Zumthor and the Spine-Tingling Magic of Fallingwater - Architizer Journal\" \/>\n<meta property=\"og:description\" content=\"The fourth annual Architizer A+Awards program is now open for entries! Help us celebrate great architecture and get your designs recognized on a global stage: FIND OUT HOW TO SUBMIT YOUR PROJECT HERE. To celebrate the launch of this year\u2019s A+Awards \u2014 the world\u2019s largest awards program for architecture and products \u2014 we asked the…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/\" \/>\n<meta property=\"og:site_name\" content=\"Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Architizer\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Architizer\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-19T17:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-31T14:10:44+00:00\" \/>\n<meta name=\"author\" content=\"Architizer Editors\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Architizer\" \/>\n<meta name=\"twitter:site\" content=\"@Architizer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Architizer Editors\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/\"},\"author\":{\"name\":\"Architizer Editors\",\"@id\":\"https:\/\/architizer.com\/blog\/#\/schema\/person\/603d06ab16c50644a67ffbe501dac72c\"},\"headline\":\"FORM Design Architecture on the \u201cQuiet Sophistication\u201d of Peter Zumthor and the Spine-Tingling Magic of Fallingwater\",\"datePublished\":\"2015-10-19T17:00:00+00:00\",\"dateModified\":\"2022-05-31T14:10:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/\"},\"wordCount\":898,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/architizer.com\/blog\/#organization\"},\"keywords\":[\"Awards\"],\"articleSection\":[\"Industry\",\"Inspiration\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/\",\"url\":\"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/\",\"name\":\"FORM Design Architecture on the \u201cQuiet Sophistication\u201d of Peter Zumthor and the Spine-Tingling Magic of Fallingwater - Architizer Journal\",\"isPartOf\":{\"@id\":\"https:\/\/architizer.com\/blog\/#website\"},\"datePublished\":\"2015-10-19T17:00:00+00:00\",\"dateModified\":\"2022-05-31T14:10:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/architizer.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FORM Design Architecture on the \u201cQuiet Sophistication\u201d of Peter Zumthor and the Spine-Tingling Magic of Fallingwater\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/architizer.com\/blog\/#website\",\"url\":\"https:\/\/architizer.com\/blog\/\",\"name\":\"Journal\",\"description\":\"Inspiration and Tools for Architects\",\"publisher\":{\"@id\":\"https:\/\/architizer.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/architizer.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/architizer.com\/blog\/#organization\",\"name\":\"Architizer\",\"url\":\"https:\/\/architizer.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/architizer.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.architizer.com\/wp-content\/uploads\/favicon.df2618023937.png\",\"contentUrl\":\"https:\/\/blog.architizer.com\/wp-content\/uploads\/favicon.df2618023937.png\",\"width\":36,\"height\":36,\"caption\":\"Architizer\"},\"image\":{\"@id\":\"https:\/\/architizer.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Architizer\/\",\"https:\/\/x.com\/Architizer\",\"https:\/\/www.instagram.com\/architizer\/\",\"https:\/\/www.linkedin.com\/company\/architizer\/\",\"https:\/\/www.pinterest.com\/architizer\/\",\"https:\/\/www.youtube.com\/user\/Architizer\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/architizer.com\/blog\/#\/schema\/person\/603d06ab16c50644a67ffbe501dac72c\",\"name\":\"Architizer Editors\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/architizer.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f89496d84e16fb5c0e55f014cbc8ffe0a7613657bc03c7df713ff79347e82657?s=96&d=https%3A%2F%2Fblog.architizer.com%2Fwp-content%2Fuploads%2Flogo-600x600-1.jpg&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f89496d84e16fb5c0e55f014cbc8ffe0a7613657bc03c7df713ff79347e82657?s=96&d=https%3A%2F%2Fblog.architizer.com%2Fwp-content%2Fuploads%2Flogo-600x600-1.jpg&r=g\",\"caption\":\"Architizer Editors\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Architizer\/\"],\"url\":\"https:\/\/architizer.com\/blog\/author\/architizer-editors\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FORM Design Architecture on the \u201cQuiet Sophistication\u201d of Peter Zumthor and the Spine-Tingling Magic of Fallingwater - Architizer Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/","og_locale":"en_US","og_type":"article","og_title":"FORM Design Architecture on the \u201cQuiet Sophistication\u201d of Peter Zumthor and the Spine-Tingling Magic of Fallingwater - Architizer Journal","og_description":"The fourth annual Architizer A+Awards program is now open for entries! Help us celebrate great architecture and get your designs recognized on a global stage: FIND OUT HOW TO SUBMIT YOUR PROJECT HERE. To celebrate the launch of this year\u2019s A+Awards \u2014 the world\u2019s largest awards program for architecture and products \u2014 we asked the…","og_url":"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/","og_site_name":"Journal","article_publisher":"https:\/\/www.facebook.com\/Architizer\/","article_author":"https:\/\/www.facebook.com\/Architizer\/","article_published_time":"2015-10-19T17:00:00+00:00","article_modified_time":"2022-05-31T14:10:44+00:00","author":"Architizer Editors","twitter_card":"summary_large_image","twitter_creator":"@Architizer","twitter_site":"@Architizer","twitter_misc":{"Written by":"Architizer Editors","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/#article","isPartOf":{"@id":"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/"},"author":{"name":"Architizer Editors","@id":"https:\/\/architizer.com\/blog\/#\/schema\/person\/603d06ab16c50644a67ffbe501dac72c"},"headline":"FORM Design Architecture on the \u201cQuiet Sophistication\u201d of Peter Zumthor and the Spine-Tingling Magic of Fallingwater","datePublished":"2015-10-19T17:00:00+00:00","dateModified":"2022-05-31T14:10:44+00:00","mainEntityOfPage":{"@id":"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/"},"wordCount":898,"commentCount":0,"publisher":{"@id":"https:\/\/architizer.com\/blog\/#organization"},"keywords":["Awards"],"articleSection":["Industry","Inspiration"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/","url":"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/","name":"FORM Design Architecture on the \u201cQuiet Sophistication\u201d of Peter Zumthor and the Spine-Tingling Magic of Fallingwater - Architizer Journal","isPartOf":{"@id":"https:\/\/architizer.com\/blog\/#website"},"datePublished":"2015-10-19T17:00:00+00:00","dateModified":"2022-05-31T14:10:44+00:00","breadcrumb":{"@id":"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/architizer.com\/blog\/inspiration\/industry\/a-q-a-form-design-architecture\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/architizer.com\/blog\/"},{"@type":"ListItem","position":2,"name":"FORM Design Architecture on the \u201cQuiet Sophistication\u201d of Peter Zumthor and the Spine-Tingling Magic of Fallingwater"}]},{"@type":"WebSite","@id":"https:\/\/architizer.com\/blog\/#website","url":"https:\/\/architizer.com\/blog\/","name":"Journal","description":"Inspiration and Tools for Architects","publisher":{"@id":"https:\/\/architizer.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/architizer.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/architizer.com\/blog\/#organization","name":"Architizer","url":"https:\/\/architizer.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/architizer.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.architizer.com\/wp-content\/uploads\/favicon.df2618023937.png","contentUrl":"https:\/\/blog.architizer.com\/wp-content\/uploads\/favicon.df2618023937.png","width":36,"height":36,"caption":"Architizer"},"image":{"@id":"https:\/\/architizer.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Architizer\/","https:\/\/x.com\/Architizer","https:\/\/www.instagram.com\/architizer\/","https:\/\/www.linkedin.com\/company\/architizer\/","https:\/\/www.pinterest.com\/architizer\/","https:\/\/www.youtube.com\/user\/Architizer"]},{"@type":"Person","@id":"https:\/\/architizer.com\/blog\/#\/schema\/person\/603d06ab16c50644a67ffbe501dac72c","name":"Architizer Editors","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/architizer.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f89496d84e16fb5c0e55f014cbc8ffe0a7613657bc03c7df713ff79347e82657?s=96&d=https%3A%2F%2Fblog.architizer.com%2Fwp-content%2Fuploads%2Flogo-600x600-1.jpg&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f89496d84e16fb5c0e55f014cbc8ffe0a7613657bc03c7df713ff79347e82657?s=96&d=https%3A%2F%2Fblog.architizer.com%2Fwp-content%2Fuploads%2Flogo-600x600-1.jpg&r=g","caption":"Architizer Editors"},"sameAs":["https:\/\/www.facebook.com\/Architizer\/"],"url":"https:\/\/architizer.com\/blog\/author\/architizer-editors\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/posts\/1199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/comments?post=1199"}],"version-history":[{"count":0,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/posts\/1199\/revisions"}],"wp:attachment":[{"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/media?parent=1199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/categories?post=1199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/tags?post=1199"},{"taxonomy":"architizer_project","embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/architizer_project?post=1199"},{"taxonomy":"architizer_brand","embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/architizer_brand?post=1199"},{"taxonomy":"architizer_firm","embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/architizer_firm?post=1199"},{"taxonomy":"architizer_product","embeddable":true,"href":"https:\/\/architizer.com\/blog\/wp-json\/wp\/v2\/architizer_product?post=1199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}