{"id":11349,"date":"2016-04-27T14:00:00","date_gmt":"2016-04-27T14:00:00","guid":{"rendered":"http:\/\/architizer.wpengine.com\/new-corporate-moderisms\/"},"modified":"2022-05-31T09:05:58","modified_gmt":"2022-05-31T13:05:58","slug":"new-corporate-moderisms","status":"publish","type":"post","link":"https:\/\/architizer.com\/blog\/inspiration\/collections\/new-corporate-moderisms\/","title":{"rendered":"Architecture as Product: 7 New Corporate Modernisms"},"content":{"rendered":"

\u00a0<\/span>

Architects: Want to have your project featured? Showcase your work by uploading projects to Architizer<\/a>\u00a0and sign up for our\u00a0inspirational newsletters<\/a>.<\/em><\/p> \u00a0<\/span><\/p>\n

Corporate modernism is a term that encompasses a specific kind of International Style building in the latter half of the 20th century. Large corporations, flush with cash as revenues and profits exploded in a post-war boom, wanted to showcase their forward-looking attitudes and futuristic products by virtue of cutting edge innovations in modern architecture. Employing the modernist vocabulary of ribbon windows, steel framework and simple geometric forms, companies modeled their offices and headquarters in light of the vibrant transformations happening in architecture. Iconic buildings such as SOM\u2019s Lever House<\/a> and Mies van der Rohe\u2019s Seagram Building are direct outgrowths of this trend and many have hailed them as both the earliest examples and highest achievements of corporate modern architecture.<\/p>\n

But if these buildings were the best executed of their kind according to the strict formal standards of modernism, countless others went on to mimic the style in endlessly monotonous imitations that were neither aesthetically inspired nor well-built. The ability to construct them cheaply and efficiently (much like the products they were meant to evoke) has caused a bastardized version of corporate modernism to proliferate across the globe, harming workers and the environment alike. Thankfully, a new generation of architects have reinterpreted the tenets of corporate modernism in ways that continue the tradition while tweaking their formal values. The following collection of corporate modern office buildings showcase a consistency with earlier models, but with an unexpected and playful edge.<\/p>\n

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\u00a9 Wittfoht Architekten<\/p>\n\t<\/div>\n\n

\n\t\n\t\n\t

\u00a9 Wittfoht Architekten<\/p>\n\t<\/div>\n\n

World Trade Organization (WTO) headquarters in Geneva<\/b><\/a> by Wittfoht Architekten<\/a>, Geneva, Switzerland<\/p>\n

This global headquarters for the WTO \u2014 the organization responsible for regulating the flow of corporate goods around the world \u2014 has much in common to the high-modern style of yesteryear. The new building is in an area with a group of existing buildings and continues both the height and section lines of the others, giving the elongated form an appropriate proportionality. An open mixed-use base serves as the flexible foundation from which sets of four columns extend upward into the office space.<\/p>\n

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\u00a9 Meier Architects<\/p>\n\t<\/div>\n\n

\n\t\n\t\n\t

\u00a9 Meier Architects<\/p>\n\t<\/div>\n\n

City Green Court<\/a><\/b>by Richard Meier & Partners Architects<\/a>, Prague, Czech Republic<\/p>\n

This building is the third in a cluster of larger buildings all by Richard Meier. It plays off the history of Cubism in Czech culture, featuring a series of louvered fins on the fa\u00e7ade that break up the singularity of the horizontal and vertical glass surfaces. Balconies to the south add expression to the geometric form, while the building is raised on pilotis and efficiently organized around a multi-story atrium.<\/p>\n

\n\t\n\t\n\t

\u00a9 Olson Kundig<\/p>\n\t<\/div>\n\n

\n\t\n\t\n\t

\u00a9 Kyungsub Shin<\/p>\n\t<\/div>\n\n

Shinsegae International<\/b><\/a> by Olson Kundig Architects<\/a>, Seoul, South Korea<\/p>\n

This 15-story tower uniting workers at the company into a single building contains offices, meeting rooms, a rooftop garden and ground-level retail facing a public plaza. The building features Olson Kundig\u2019s signature kinetic elements of movable panels connected to giant wheels. The crisp gridded fa\u00e7ade of steel-framed casement windows recalls an industrial rather than corporate modern feel.<\/p>\n

\n\t\n\t\n\t

\u00a9 Jens Kirchner<\/p>\n\t<\/div>\n\n

\n\t\n\t\n\t

\u00a9 Jens Kirchner<\/p>\n\t<\/div>\n\n

GR\u00dcNENTHAL OFFICE 411<\/a><\/b>by kadawittfeldarchitektur<\/a>, Aachen, Germany<\/p>\n

Extending from a 500-foot elevated platform, a staggered seven-story building with offset floor plates serves as the entry point to a corporate campus. The office spaces are arranged on either side of the building to allow light, while varied meeting spaces are found on the core as a result of the shifted plan and sections.<\/p>\n

\n\t\n\t\n\t

\u00a9 Fletcher Priest Architects<\/p>\n\t<\/div>\n\n

\n\t\n\t\n\t

\u00a9 Fletcher Priest Architects<\/p>\n\t<\/div>\n\n

New Ludgate<\/a><\/b>by Fletcher Priest Architects<\/a>, London, United Kingdom<\/p>\n

This office complex transforming an entire city block previously occupied by a large 1980\u2019s office building does not overwhelm the historic district, but rather continues the height of the neighborhood and forms a lively public plaza with a decidedly non-corporate feel. The fa\u00e7ades are of masonry, glass and white precast concrete.<\/p>\n

\n\t\n\t\n\t

\u00a9 Dominique Perrault Architecte<\/p>\n\t<\/div>\n\n

\n\t\n\t\n\t

\u00a9 Dominique Perrault Architecte<\/p>\n\t<\/div>\n\n

Onix Office Building<\/a><\/b> by Dominique Perrault Architecte<\/a>, Lille, France<\/p>\n

The triangular plot of this mid-rise office building in the vibrant commercial and transportation district of Euralille helps determine the efficient allocation of its form, which folds and facets. The glazing of the fa\u00e7ade echoes this formal variation with four types of glass modules, going from smooth at its base to increasingly sloping and jagged at the top. A metallic netting covers mechanical systems on the roof, topping off the volume.<\/p>\n

\n\t\n\t\n\t

\u00a9 pierer.net<\/p>\n\t<\/div>\n\n

\n\t\n\t\n\t

\u00a9 pierer.net<\/p>\n\t<\/div>\n\n

OEBB headquarters<\/b><\/a> by Vechner & Vechner<\/a>, Austria, Vienna<\/p>\n

The dynamically curved form of this corporate headquarters for an Austrian railroad company departs from the formal constraints of typical corporate modernism, while evoking the speed and movement of its industry. Standing at 288 feet, it is a significant landmark for the area and connects the company\u2019s employees to its physical product.<\/p>\n

\u00a0<\/span>

Architects: Want to have your project featured? Showcase your work by uploading projects to Architizer<\/a>\u00a0and sign up for our\u00a0inspirational newsletters<\/a>.<\/em><\/p> \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A new generation of architects have reinterpreted the tenets of corporate modernism in ways that continue the tradition while tweaking their formal values.<\/p>\n","protected":false},"author":85,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"architizer_featured_type":"projects","architizer_featured_image":"1579373","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,3],"tags":[15],"architizer_project":[],"architizer_brand":[],"architizer_firm":[],"architizer_product":[],"class_list":["post-11349","post","type-post","status-publish","format-standard","hentry","category-collections","category-inspiration","tag-collection"],"acf":[],"yoast_head":"\nArchitecture as Product: 7 New Corporate Modernisms - Architizer Journal<\/title>\n<meta name=\"description\" content=\"A new generation of architects have reinterpreted the tenets of corporate modernism in ways that continue the tradition while tweaking their formal values.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architizer.com\/blog\/inspiration\/collections\/new-corporate-moderisms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Architecture as Product: 7 New Corporate Modernisms - 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