© Cecconi Simone

The Studio by Ashton Woods, Phoenix // Cecconi Simone

Mesa, AZ, United States

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The Studio by Ashton Woods inspires new homeowners in their selection of Ashton Woods Homes’ finishes, fixtures, and fittings.
The 6,100-square-foot showroom maximizes the product selection process through an immersive four-stage progression on a continuous pathway and line of sight: welcome, inspiration, selection, and final consultation.
The Welcome Area coffee bar underscores the Studio’s user-friendliness at the outset of the selection process, reducing homeowners’ apprehension at being at a consultation “appointment.”

© Cecconi Simone

© Cecconi Simone

© Cecconi Simone

© Cecconi Simone

The Inspiration Corridor assembles a wide range of home products offered by Ashton Woods in complete kitchen and bath vignettes demonstrating the high degree of design personalization achievable via the homebuilder’s selections.
The Selection Area features specially designed display cabinetry housing a vast array of product options, with customizable open and closed sections to promote active filtering.

© Cecconi Simone

© Cecconi Simone

© Cecconi Simone

© Cecconi Simone

The Consultation Lounge furnishes a relaxed, home-like space where homeowners may consider their final selections.
It also incorporates a fully functional demonstration kitchen and generous dining/bar island to accommodate promotional events.
The Studio follows a consistent and flexible design template realized by Cecconi Simone that is being extended and localized to major regional markets throughout the United States..

© Cecconi Simone

© Cecconi Simone

© Cecconi Simone

© Cecconi Simone

The Studio by Ashton Woods, Phoenix Gallery

© SABZ Studios

Elm House // SABZ Studios

Los Angeles, CA, United States

Induction Introduction: Recharge with IKEA’s New Wireless Furnit ure

Have you ever been lost in IKEA? There are new unofficial regroup locations that are perfect for &ld quo;recharging.” Starting in April, you will be able to charge your phone with new IKEA furniture. And, if already have an apartment full of IKEA furniture, for $33 you can upgrade existing furniture with an add-on kit. Images…

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