The Studio by Ashton Woods inspires new homeowners in their selection of Ashton Woods Homes’ finishes, fixtures, and fittings.
The 6,100-square-foot showroom maximizes the product selection process through an immersive four-stage progression on a continuous pathway and line of sight: welcome, inspiration, selection, and final consultation.
The Welcome Area coffee bar underscores the Studio’s user-friendliness at the outset of the selection process, reducing homeowners’ apprehension at being at a consultation “appointment.”
The Inspiration Corridor assembles a wide range of home products offered by Ashton Woods in complete kitchen and bath vignettes demonstrating the high degree of design personalization achievable via the homebuilder’s selections.
The Selection Area features specially designed display cabinetry housing a vast array of product options, with customizable open and closed sections to promote active filtering.
The Consultation Lounge furnishes a relaxed, home-like space where homeowners may consider their final selections.
It also incorporates a fully functional demonstration kitchen and generous dining/bar island to accommodate promotional events.
The Studio follows a consistent and flexible design template realized by Cecconi Simone that is being extended and localized to major regional markets throughout the United States..