© Torafu Architects

Papabubble // Torafu Architects

Tokyo, Japan

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We performed the interior design for papabubble, a Spanish candy artisan, which opened a small art-candy-store on a tiny 10m2 lot inside the concourse of the JR Shinjuku station.
The inside of a station, with a high traffic volume, colorful signs and rows of stores lined up on a tiny strip of real estate, etc., is a peculiar environment in which we were tasked to create a store that would not only stand out, but also allow the brand image to be easily recognizable.

© Torafu Architects

© Torafu Architects

© Torafu Architects

© Torafu Architects

Using the lot’s lack of depth to our advantage, we planned to use the whole store as one big signboard by applying a large logotype over the entire back wall.
Furthermore, we sought to set the space apart and direct clients to the storefront located at a traffic line junction by contrasting the black flooring, walls and ceiling against the white-based environment surrounding the premises.

© Torafu Architects

© Torafu Architects

© Torafu Architects

© Torafu Architects

The wall serving as a wall-to-wall advertisement also functions as a merchandise display on which products are placed directly.
Moreover, we inlaid the papabubble logotype into the checkout counter, taking after the idea of a candy that reveals the same pattern no matter where it is cut.
By thoroughly applying a sense of depth onto the elevated plane borne from the peculiar specifications of the lot during the planning stage, we sought to create a store serving simultaneously as a signboard and a display for merchandise.

© Torafu Architects

© Torafu Architects

© Torafu Architects

© Torafu Architects

Production: Ishimaru
Building site: Shinjyuku Tokyo
Total floor area: 13.67m2
Design period: 2013.05-07
Construction period: 2013.07
Photo: Takumi Ota
Website:http://www.papabubble.jp/
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© Torafu Architects

© Torafu Architects

© Torafu Architects

© Torafu Architects

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