lang="en-US"> “This Is What Great Design Looks Like Today”: Introducing ‘Building Tomorrow,’ the Essential Guide to Trends in Contemporary Architecture - Architizer Journal

“This Is What Great Design Looks Like Today”: Introducing ‘Building Tomorrow,’ the Essential Guide to Trends in Contemporary Architecture

Marc Kushner

BUILDING TOMORROW PRESENTS THE CONTEMPORARY TRENDS IN BUILDING DESIGN AND THE GLOBAL FORCES DRIVING THEM FORWARD, USING ARCHITIZER’S ANNUAL A+AWARDS SUBMISSIONS AS THE BENCHMARK. THE DATA IS CREATIVELY VISUALIZED TO PROVIDE VALUABLE INSIGHTS FOR DESIGNERS, RETAILERS, AND ANY INDUSTRY WORKING TO CREATE EXPERIENTIAL DESIGNS. DOWNLOAD THE FULL REPORT FOR FREE AT WWW.PSFK.COM/REPORT/BUILDING-TOMORROW.

I am thrilled to introduce Building Tomorrow: Trends Driving the Future of Design. The report is a collaboration between PSFK and Architizer highlighting the exemplary work submitted in the third year of Architizer’s A+Awards. The Architizer A+Awards — the world’s largest architecture awards program — is designed around one fundamental truth: architecture matters to everyone. Americans spend over 90 percent of their time inside buildings, and when they aren’t in buildings, they are surrounded by them.

That’s why the A+Awards break from the traditional mold of architecture awards. Rather than have architects telling other architects what the best architecture of the year is, the A+Awards are juried by an international group of experts from fashion, politics, art, technology, and dozens of other fields. Architecture shapes the world we all inhabit and impacts us constantly; it is bigger than just architects.

This year we partnered with PSFK — the renowned trend analysts — to look at the thousands of A+ entries and discern trends impacting architecture and ways that architecture was impacting global trends. We turned our data over to PSFK, and they spent months sifting through the 2015 A+ entries and subjecting them to their proprietary methodology.

PSFK was the perfect partner expressly because they are not architects. Their perspective meant that they could look beyond the horizon of the architecture community to see the global impact of the buildings architects design.

Dive in and discover what contemporary architecture is made of — told via a captivating combination of graphics, text, and incredible images. This is what great design looks like today!

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