Using “Brooklyn” as an euphemism of cool has become a bit of a trope, almost as cloying as the 00s’ invention of “fetch” or “B-A-N-A-N-A-S.” From Beyoncé to bespoke bow tie artisans, everyone’s trying to claim a piece of Brand Brooklyn.
The hype makes it easy to miss that the borough is also home to some of the most innovative firms and experiments in reclaimed buildings. DUMBO’s warehouses are so saturated with up-and-coming architecture firms that design scenesters refer to the neighborhood as a verifiable “studio ghetto.” We’ve done some digging through the Architizer database to see what’s bubbling up from the underground.
The revitalization of Brooklyn is about more than pickle boutiques and handlebar mustaches—adding robust cultural infrastructure and greenery have also played a leading role in the borough’s renaissance:
Of course, the bourgeois bohemian influx has resulted in some undeniably ogle-worthy interiors. Perhaps the reigning real estate power mantra of “location, location, location,” should be replaced by “loft conversion, loft conversion, loft conversion.”