Architizer is home to the world’s largest architecture firms. Architects from all over the world come here seeking inspiration and information on building-products, making it an incredibly valuable place for manufacturers to be. It’s a natural place to start the conversation with design professionals who are actively looking for materials and products to go in their projects.
Our goal has always been to catalyze that connection — so we’re excited to reveal brand new Member Profiles for manufacturers that help do just that. These pages have been completely redesigned to make them more streamlined, smoother to navigate and easier to display information, benefitting both architects and you, the manufacturers. As a beautiful and insightful customer-facing portfolio, your Member Profile will play a pivotal role in your brand’s marketing strategy.
Here’s a rundown of the standout features of the new Member Profiles, each of which increases the chance of you connecting with a stellar architect and their firm for a new project.
A Beautiful Layout
The look of your brand profile has been streamlined, with the most compelling information and images being given the spotlight. Architects are visual people, and now you can place your most beautiful images front and center to draw them in and learn more about your brand. Further to this, three new tabs on your profile allow easy access to all your information: About, Projects and Products.
If there is one thing that architects value as much as great design, it’s their time. That’s why we’ve optimized brand profile pages to load much quicker than before, allowing architects to conduct their research and find your products faster — no matter what device or browser they are using. Member Profiles are also optimized for mobile, so architects can access all your information on the go.
Big improvements to our search engine make your brand more discoverable than ever. The search engine for our new-look Brand Directory has been custom-built for the AEC industry, utilizing a library of carefully curated keywords to offer up much more accurate results. From here, architects can quickly locate your Member Profile and begin researching your products.
We’re giving you all the insights you need to conduct business more successfully. Manufacturers and architects can quickly see which projects each brand is under consideration for, as well as well as which firms are already using their products. These numbers constitute in-built endorsements that help you build your standing among major architecture firms — the more project connections, the more reputable your brand becomes.
Architizer Journal articles that mention a brand and its building-products will appear at the foot of each Member Profile, giving architects access to more information and inspiration as they consider their product choices.
If you have any questions about your new Member Profile, or any feedback on the new layout, we’d love to hear from you! Contact your Architizer account manager, or email the team at email@example.com.
Feature image via iStock; credit: ismagilov