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At Architizer, our goal has always been to challenge architecture’s status quo in order to catalyze a better, more connected industry. That’s why, over the past few months, we have focused our content in order to do something that no one else has ever done — we have moved beyond media to create evergreen resources that are useful to building-product manufacturers and architects alike. In doing so, we aim to better reflect the remarkable work of today’s cutting-edge manufacturers.
To reflect this shift, we are excited to present the Architizer Journal: a completely revamped online publication that places the manufacturers on center stage. Not only will the Architizer Journal host a wealth of features that highlight the magic that happens when great building-products meet world-class architectural projects, but it will also include content specially curated for you.
Here’s a quick rundown of the Architizer Journal’s standout features, designed to help manufacturers better understand and connect with architects:
A Beautiful Layout
Understanding that manufacturers are compelled by strong visual content, we have optimized our layout to create a clean, modern user experience. With a completely new design, the Architizer Journal places a heavy emphasis on being able to efficiently surface information that is particularly useful to you.
The “For Manufacturers” Tab
Located in the top righthand corner of the navigation toolbar, the Architizer Journal features a completely new section, For Manufacturers, that is specifically tailored for you. Within the Architizer Journal’s For Manufacturers tab you will find a wide variety of features and guides to help you build relationships and win business with the world’s biggest architecture firms.
Better Navigation
Opportunities for building-product manufacturers are not only limited to the For Manufacturers section of the Architizer Journal. Across other areas of the Journal — including Practice, Inspiration and Inside Architecture — you will find content that highlights your products and showcases them in front of architects. These articles will make architects more inclined to specify your materials for their projects.
Faster Performance
We know that both building-product manufacturers and architects are extremely busy people. That’s why we have created the Architizer Journal with faster load times, better SEO and more efficient internal tools.
Better Brand Exposure
Enhanced navigation will also lead to better exposure for building-product manufacturers. Now architects can browse the Brands, Projects and Firms associated with each article on Architizer, allowing readers to intuitively explore the building-products that make each amazing project so unique.
If you have any questions about the new Architizer Journal or any feedback on the new layout, we’d love to hear from you! Contact your Architizer account manager, or email the team at membership@architizer.com.
In the meantime, explore the new site, and enjoy uploading your latest building-products to inspire tomorrow’s best architecture projects!
Gain leads from major firms such as AECOM, HOK and OMA through Architizer’s community marketplace for building-products. Click here to sign up now.
