In 2010, the New York City Department of Design and Construction and the New York City Department of Transportation selected Snøhetta to lead the design of the new public spaces in Times Square.
While the site has long been an icon for entertainment, culture and urban life, the physical and operational conditions of the streets, sidewalks and sub-surface infrastructure such as sewers, have deteriorated over time, detracting from the functionality and safety of this critical crossroads.
Snøhetta's commission came on the heels of the NYC Department of Transportation's “Green Light for Midtown” pilot project in 2009, which used temporary paving and street furniture to close Broadway to vehicular traffic between 42nd–47th Streets, an initiative originally intended to improve safety and alleviate traffic conditions.
The hugely-successful pedestrian-only public spaces moved the DOT to permanently re-define Times Square with a three-fold purpose: to upgrade crucial utility infrastructure; provide event infrastructure for new and expanded public events; and make permanent the temporary improvements that the city piloted in 2009.