When Colorado to legalize marijuana for recreational use, Jordan Lewis, owner of Silverpeak Apothecary in Aspen, knew that his medical dispensary would have less than nine months to create a brand new retail environment. He challenged us to rethink the culture of cannabis, creating a new retail environment and brand identity for Silverpeak that would convey a new era of social responsibility and acceptance.
The new retail environment needed to be bright and inviting, comfortable and educational, and the product would need to be displayed in an attractive way that would comply at the same time with state regulations.
The store is located in Aspen, Colorado.
The selected finishing were two different types of wood, to create a comfortable yet upscale experience. We used white brick for the highlighted walls and black metals to bring a timeless lookalike.
With existing conditions of low ceiling and no natural light, we introduced a large skylight to bring the feeling of an open space, mimicking the lines of the greenhouse where the product is grown. We encouraged the educational sales experience for which we developed special pieces of furniture and a dedicated App, e-commerce style, to enable several points of sale.
Our scope of work also included the entire brand campaign: logo identity, packaging, ad campaign, website design and development, merchandising and product development, including silkscreen limited edition posters and luxury stash boxes.
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