The architect / designer Gregor Eichinger was commissioned by the Austrian traditional company Seliger with the interior design of the new showroom in Vienna.
The owners of Seliger are carpenters and have been making high quality custom furniture for generations. This is how an artistic and the know-how have been merged together for a cooperation.
The bar is like a high quality, stylish business card that serves as a centerpiece for the audience. It is a bar like non other!
It is an extravagant, multifunctional piece of air that guides one through a daily routine to a bar culture of the evening and to the night.
During the day the bar serves as a stylish coffee island, a sales counter with sensitively integrated monitors and retractable POS system.
It has a pragmatic side too as it turns into a meeting area for sales calls and as a communications center for customers and consultants.
But with appropriate occasion, appropriate mood it can turn into a bar with a cool touch of a button or with pneumatic Grandezza in a champagne for later. It is fully automated and turns into a cocktail bar with a touch of a button as well.
Once the bar is in motion one will observe tha mirrored cabinets in motion, the counter becomes longer or shorter. Japanese kimono lamps made by designer Megumi Ito awaken the ceiling of the bar and (....Josef frank)... Additionally there is a captivating analog drops patterns made by Lia that is shown on a built in screen.
The bar is a tribute to the Viennese School, a manifesto to design, passed down knowledge from generation to generation of a traditional company in dealing with wood.
A tribute made of timber to compliment the bar culture that appreciates a good drink.